Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” Tap into Distinct Behaviors Across the Globe.

Social Commerce 291

Social Commerce Returns Consumer Marketing 291

Inside Retail

SEPTEMBER 7, 2023

However, it’s common for startups to experience negative cash flow in their initial years due to heavy marketing investments, including offers of competitive prices and marketing campaigns – all of which is done to build brand awareness and gain acceptance. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotions Social Commerce Shipping 130

Retail TouchPoints

MAY 14, 2021

ROI for online advertising benefited from the shift to ecommerce in 2020, as well as the increasingly granular targeting capabilities offered by the biggest players in the space, according to the Sidecar 2021 Benchmark Report. Advertising effectiveness on the platform had a banner year, with CPC falling 18% to $0.57

Advertising 240

Advertising Returns Social Commerce Marketing 240

Retail TouchPoints

FEBRUARY 7, 2024

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% more involvement than static content.

Customer Retention 263

Customer Retention Customer Experience Advertising Consumer 263

Retail TouchPoints

NOVEMBER 16, 2022

Meta also will highlight businesses from its Meta Business Leaders Network in the new 2022 Smalliday Showcase gift guide, and provide small businesses with advice on advertising effectively with its SMB Holiday Marketing Guide. Additionally, eligible SMBs will be able to earn a $100 TikTok advertising credit.

Merchant Services 265

Merchant Services Finance Advertising Marketing 265

Retail TouchPoints

AUGUST 30, 2023

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We and increase return on ad spend by 32.8%. million impressions.

Advertising 241

Advertising Promotions Consumer Returns 241

Retail TouchPoints

OCTOBER 14, 2022

“By providing warehousing, delivery and customer service returns, our mission is to help sellers improve their operational capability and efficiency, provide buyers a satisfying shopping experience and ensure fast and sustainable growth of TikTok Shop,” reads one job listing. Facilitating Connections Between Brands and Creators.

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Advertising Fulfillment Returns Shopping 288

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 246

Shipping Clienteling Returns Shopping 246

Retail TouchPoints

APRIL 16, 2024

The move represents an interesting return to a more traditional format for home shopping, one that had been eschewed by many companies in recent years in favor of newer video platforms — in particular social media. However, Amazon’s move from a social media-style setting back into television is a sign of the preferences of U.S.

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Shopping Advertising Returns Consumer 130

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

Merchant Services 267

Merchant Services Checkout ATS Fulfillment 267

Retail TouchPoints

JULY 30, 2020

Schools and universities are presenting plans designed to ensure students’ safe return to classrooms, but regardless of their children’s age, parents, grandparents and caregivers are purchasing more health-related goods to help them prepare. Heightened competition inspiring hyperlocal, omnichannel advertising.

Merchant Services 262

Merchant Services Advertising Apparel Planning 262

Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner. Onsite advertising makes up 40% of our investment; 60% is off-site advertising.

Home Furnishings 277

Home Furnishings Advertising Consumer Customer Experience 277

Retail TouchPoints

DECEMBER 2, 2022

When Mitchell’s grandfather, Morris “Moishe” Cohen, returned from fighting in World War II, he and his brother-in-law took over the business. Social media also has become an integral part of the business, especially because Economy Candy doesn’t pay for any advertising. “We’ve Word-of-Mouth in the Digital Age.

Social Commerce 283

Social Commerce Clienteling Location Shopping 283

Inside Retail

AUGUST 14, 2022

E-commerce is convenient but fashion has the highest rate of returns in the format, due to poor fit, and style support is limited. As billions of dollars are invested in reducing e-commerce friction, and as social commerce becomes more shoppable, retail needs to focus on its sustainable competitive advantage – the physical experience.

Fashion 130

Fashion Social Commerce Advertising Shopping 130

365 Retail

MARCH 1, 2022

Orla Power, Marketing Director at Luzern eCommerce. Brands will embrace social commerce by using social to test and learn. There has been increasingly higher usage of social media platforms among consumers looking to make purchases. By Orla Power, Marketing Director at Luzern eCommerce.

Social Commerce 109

Social Commerce Drop-Shipping Fulfillment Shopping 109

Retail TouchPoints

NOVEMBER 18, 2021

Enhance advertising and recommendation relevancy with better targeting and search. Customers today see one of two things [when they’re online] — one, you get a bunch of random advertisements that are annoying and not relevant to you, or two, you get ads based on what you’ve already searched for,” she said. Want more proof?

Consumer 260

Consumer Merchant Services Payment Services Advertising 260

Retail TouchPoints

NOVEMBER 11, 2021

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. Another layer of the marketplace conversation is new media and advertising offerings.

Merchant Services 315

Merchant Services Payment Services Consumer Beauty and Health 315

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 277

Advertising Social Commerce Consumer Marketing 277

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. The retail market size is continuously growing. According to a report , small specialty retail stores have a market size of $33.4bn in the US. Retail Marketing Statistics.

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Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

A1 Retail

FEBRUARY 12, 2024

Kate Grindal, Retail Manager, Cadw said “Great to see many of our existing suppliers returning this year, it’s the perfect opportunity to catch up in one day.” We are using the show as the launchpad for our new solar light brand Lumiz which we have brought here for the first time and as it has been extremely well received into the market.

Fashion 59

Fashion Returns Accounting Management 59

Retail TouchPoints

JANUARY 15, 2021

You’ll want to look at organic sessions, paid sessions, how long people have stayed on your page and the number of new visitors vs. returning visitors. You’ll also want to look at referral traffic to see if you’re getting page views from being featured in any news outlets, blogs or social media posts. Website traffic: More than 4.5

Payment Services 150

Payment Services Promotions Shipping Planning 150

Retail Geek

OCTOBER 6, 2022

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

Social Commerce 52

Social Commerce Merchant Services Shopping Promotions 52

Retail Geek

JANUARY 12, 2024

Jason visited the Walmart Neighborhood Market in Pea Ridge, Arkansas featuring drone delivery. No Shopify launches an ad product such as a retail media network Yes Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. Yes E-commerce accelerates back to the mean in 2H after a mean regression in 1H.

Drop-Shipping 59

Drop-Shipping Apparel Shipping Fast Fashion 59

RETAIL MANAGEMENT SOFTWARE

JANUARY 23, 2023

Retail Media Networks Retail media networks are a form of advertising that enables retailers to monetize their first-hand data to better serve customers with more relevant offers when shopping in digital and physical stores and via email/SMS. Here are the top 10 retail trends impacting the industry in 2023.

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Retail Trends Social Commerce Shipping Consumer 94

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. For Sephora, extensive work was done to ensure that all areas of the organization, from marketing to supplier and brand partnerships, reflected their company culture and vision.

Merchant Services 184

Merchant Services Customer Experience Marketing Consumer 184

Retail Geek

APRIL 7, 2023

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. Jason: [6:11] Yeah so short trip to Brazil for those that aren’t familiar with that market it’s pretty interesting it’s the largest market in Latin America people talk about latam all the time but the.

Merchant Services 52

Merchant Services Payment Services Social Commerce Advertising 52

Retail Assist

JANUARY 17, 2023

Quick commerce, social commerce, marketplaces, greenwashing of brands, a resurgence in physical retail and a rebalancing of ecommerce were key themes during the year. Whilst some press reports suggest there could be a decline in social media usage amidst a shunning of Big Tech, it’s pretty unlikely.

Customer Retention 52

Customer Retention Payment Services Loss Prevention Checkout 52

Retail Geek

FEBRUARY 28, 2023

In this episode we cover: Amazon Q4 Earnings Walmart Q4 Earnings US Department of Commerce Q4 e-commerce data Discussion of Temu and other Social Commerce News Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. 38:37] Selfish piece of.

Apparel 52

Apparel Drop-Shipping Social Commerce Shipping 52

Retail Geek

AUGUST 20, 2022

Checked out on Tick Tock in huge quantities yet but it’s super interesting the Amazons kind of approach to social commerce, is get content creators and influencers and sellers. You know it’s not they’re not rushing it to Market Instagram had a live streaming Commerce feature which they just retired last week.

Consumer 83

Consumer Wholesale Drop-Shipping Social Commerce 83

Retail TouchPoints

NOVEMBER 21, 2022

Good product and stellar customer service are a big part of the recipe, but the secret sauce has been the brand’s social marketing strategy , according to Ben Yahalom, who joined the company from Meta in March 2022 as Chief Business Officer and was promoted to President in October. Step Three: Trust the Machine. Yahalom said.

Marketing 312

Marketing Advertising Wholesale Apparel 312

Retail Geek

JANUARY 20, 2023

Shopify launches an ad product such as a retail media network Meta/Google/TikTok lose ad share to new social media platforms and retail media networks. E-com returns 10-15% growth rates. 15:23] Shopify plus never got a ton of traction and they actually had a pretty big staff reduction in Shopify plus earlier last year so.

Social Commerce 52

Social Commerce Fulfillment Drop-Shipping Loss Prevention 52

Retail TouchPoints

MARCH 23, 2022

Since the infamous shopping holiday was created and marketed by Alibaba in 2009, there has been no slowing down. Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. Social commerce generated approximately $ 475 billion (U.S.)

Advertising 256

Advertising Social Commerce Promotions Outdoor 256

Retail Geek

JULY 26, 2023

6:57] Also and I know even, Wes about the specific nuances event of individual vendors but the there was a robust Exhibit Hall at Commerce next and by far the most common vendor is a all-in-one, AI based marketing Suite so you know all these tools that have like a CD P email server SMS server personalization engine like all of these sort of.

Drop-Shipping 52

Drop-Shipping Apparel Shipping Consumer 52

Retail Geek

MARCH 31, 2021

Given how Shoppers tend to buy the same item in multiple sizes when they order online, Macy’s can use it stores to handle returns which lowers the shipping cost and offers a chance to win some sales while those customers are in there are stores. You thought that was funny. [33:01]

Beauty and Health 59

Beauty and Health Apparel Merchant Services Marketing 59