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RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping

Retail TouchPoints

Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. The rise of TikTok Shop in 2022 has been phenomenal.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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How Flip is Flipping the Script on Influencer Marketing by Making Actual Customers its Stars

Retail TouchPoints

I 100% believe that in five years, people are not going to go to a website that has a list of products and search it and add to cart and checkout,” said Agha, Founder and CEO of Flip in an interview with Retail TouchPoints. The product you eventually choose is just the one that was better marketed, it’s not actually the best product.”

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And these creator relationships can extend into the physical world too. Oct 6-10, 2022.

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How One UK Publication Captures Shoppers at the Point of Inspiration

Retail TouchPoints

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. One variation of Bolt’s Checkout Everywhere function on The Independent ‘s site.

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What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? That helps customers customize and complete their orders, reduces abandonment and returns in addition to enhancing the overall customer experience.

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