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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

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How Social Commerce, Same-Day Delivery and Live Chat are Driving Sephora’s Omnichannel Evolution

Retail TouchPoints

Bojanowski shared key learnings from pandemic pivots such as the Instacart partnership and rollout of Instagram Checkout, and gave us a glimpse of what lies ahead for the beauty retailer in an exclusive interview with Retail TouchPoints. RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy.

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From Line to TikTok: Exploring APAC’s US$1 trillion social commerce market

Inside Retail

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. The rise of TikTok Shop in 2022 has been phenomenal.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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A New Era of Commerce: How Retailers of all Sizes can Win in 2023 and Beyond

Retail TouchPoints

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And these creator relationships can extend into the physical world too. Oct 6-10, 2022.

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How retailers can maximise returns during the upcoming sales season

Inside Retail

“Consumers will expect a frictionless shopping experience and they will expect retailers to offer convenient options such as Click-and-Collect, Buy Now, Pay Later, flexible shipping, easy returns and multiple payment options to make shopping more convenient.”. Social media has turned into a hugely important driver of sales,” says Johnson.

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ShipStation x Inside Retail report examines shopper conversion & retention

Inside Retail

Entitled Beyond the Basics , this new report analyses four key shopper experiences to show what changes will drive sales and keep customers engaged – focusing on online checkouts, mobile commerce, social commerce and insights into product delivery. carbon offset delivery) to whether or not return labels are included.

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