Retail TouchPoints

FEBRUARY 17, 2023

Over the course of her expansive career in marketing, Kristen D’Arcy has worked for household names like American Eagle , PacSun , Ralph Lauren and Oscar de la Renta. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

Marketing 280

Marketing Wholesale Advertising Consumer 280

Inside Retail

AUGUST 2, 2023

What are the practical benefits of unified commerce? Unified commerce offers several practical benefits that would be challenging to achieve through a traditional omnichannel approach. The integration of AI also opens up exciting opportunities for social commerce, enabling real-time customer engagement and personalised experiences.

Marketing 130

Marketing Social Commerce Customer Experience Management 130

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

APRIL 18, 2023

After years of degrading consumer trust in platforms, brands and the influencers they hire, Agha’s premise is that his TikTok-esque social commerce platform — which features product reviews only from real, authenticated shoppers — will power the next wave of ecommerce discovery and online community.

Marketing 257

Marketing Payment Services Beauty and Health Fulfillment 257

Retail TouchPoints

FEBRUARY 17, 2022

Chico’s FAS has entered a strategic partnership with solution provider fabric to improve its speed-to-market for initiatives designed to accelerate growth. Chico’s will leverage fabric’s technology, including omnichannel order management and inventory systems, to power its commerce offerings across the entire company.

Social Commerce 259

Social Commerce Inventory Management Boutique Shipping 259

Retail TouchPoints

AUGUST 9, 2022

During a panel at the Retail Innovation Conference & Expo, experts across the industry came together to discuss: The latest global ecommerce trends; The challenges of expanding into new markets; and. They just manifest differently in different markets.” In building all these apps and APIs, we’ve kind of lost that customer touch.”.

Social Commerce 270

Social Commerce Returns Consumer Marketing 270

Retail TouchPoints

FEBRUARY 7, 2024

In fact, 88% of marketers say interactive content helps brands differentiate themselves, while interactive content generates 52.6% Above all else, retailers must have a solid tech foundation in order to enable a gamified customer experience. more involvement than static content. Make it fun.

Customer Retention 240

Customer Retention Customer Experience Advertising Consumer 240

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 194

Social Commerce Fashion Returns Consumer 194

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 254

Advertising Social Commerce Consumer Marketing 254

Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. Not to mention that AR try-on has been proven to increase conversion and reduce returns.

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Social Commerce Consumer Shopping Returns 232

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? B2C and B2B Experiences Will Keep Converging and Optimizing. Companies no longer need a TV station or a cable channel and big-name celebrities to engage in live commerce.

Checkout 319

Checkout Drop-Shipping Customer Experience Shipping 319

Retail TouchPoints

MAY 28, 2024

Last week Google announced a sweeping slate of product updates across its search, shopping and marketing interfaces at Google Marketing Live (GML), which followed an equally expansive set of updates from the Google I/O conference for developers the previous week.

Merchant Services 254

Merchant Services Advertising Consumer Marketing 254

Retail TouchPoints

AUGUST 18, 2023

Retailers also need to apply this mobile-first lens to everything that happens after the purchase is made, including package tracking and product returns. You need to make sure the experience is really tailored for that [mobile] format,” said David Morin, VP of Customer Strategy at Narvar.

Returns 224

Returns Consumer Checkout Apparel 224

365 Retail

MAY 23, 2024

By partnering with established resale platforms like Reflaunt and Depop , the social media giant is positioning itself at the forefront of an emerging trend – the convergence of social media, e-commerce, and sustainable fashion. Gone are the days when social sales equated to merely cheap fast fashion tat.

Social Commerce 52

Social Commerce Fashion Fast Fashion Consumer 52

Retail TouchPoints

JANUARY 11, 2023

Brands once had the challenge of getting customers to walk through their large store doors, supplying products they wanted to purchase and hoping they would return, but everything was limited to that in-store traffic. Some may argue there are too many options. More than ever, consumers want to feel connected to the brands they support.

Fulfillment 263

Fulfillment Social Commerce Management Shopping 263

Retail TouchPoints

OCTOBER 15, 2021

Because of efforts to address this mismatch of product and real-world sizing, Coresight Research estimates that the value of the extended-size market for women will grow to $32.3 this year alone, representing approximately 21% of the total women’s apparel market. Test the market with new size options and be inclusive in marketing.

Consumer 289

Consumer Merchant Services Markdowns Fulfillment 289

Retail TouchPoints

JULY 21, 2023

Rainbow Shops implemented Google’s white-label solution and has seen “dramatic” improvements, according to David Cost, the retailer’s VP of Ecommerce and Marketing. “My favorite example is [the search term] ‘LBD,’ for ‘little black dress,’” Cost explained in an interview with Retail TouchPoints. “A

Returns 223

Returns Outdoor Consumer Shopping 223

Retail TouchPoints

JANUARY 4, 2022

Phillip Jackson: We’re firm believers that the free market decides what it wants, at least when it comes to physical goods and services. It’s not very often that the capitalists can create a market demand, though the metaverse seems to be heading that way. If that takes place, we’ll see VR become commerce-capable.

Consumer 319

Consumer Customer Experience Marketing Fulfillment 319

Retail TouchPoints

OCTOBER 6, 2022

The return to offices and social events is inspiring consumers to level up their wardrobes and focus more on apparel and footwear. Location-based marketing: Consumers are clamoring for more personalized experiences, and location-based solutions help brands roll out more contextual mobile app promotions and messages.

Merchant Services 242

Merchant Services Payment Services Promotions Location 242

Retail TouchPoints

JANUARY 12, 2023

Everyone in the retail industry knows January means two things: lots of holiday returns and the venerable NRF Big Show , running Jan. The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. 16 keynote from 3:15-3:45 p.m.

Consumer 263

Consumer Beauty and Health Returns Location 263

Retail TouchPoints

OCTOBER 6, 2021

Coresight Research estimates that the livestreaming market in the U.S. Of course, that’s just a drop in the bucket compared to the livestreaming market in China, which Coresight predicts will reach $300 billion in sales this year. These devices are democratizing live shopping and leading to an explosion of growth. of all U.S.

Returns 291

Returns Shopping Fashion Consumer 291

Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. It’s a way to treat ourselves, and to indulge in a little luxury.

Shipping 224

Shipping Clienteling Returns Shopping 224

Retail TouchPoints

DECEMBER 22, 2021

They realized that things like returning products was actually easy. These experiences] have taken away the worries of global consumers, and at the same time it is bringing them into products that they’ve never had access to before.”. “If High-End Products Require a High-End Digital Experience.

Social Commerce 236

Social Commerce Consumer Shopping Marketing 236

Retail TouchPoints

DECEMBER 11, 2023

Drawing on their combined firsthand experience in digital and consumer goods, Co-founders Jana Bobosikova, Ricky Chan and Brendon Garner knew that traditionally, brands followed a linear, hierarchical path in which products were developed, sold and then marketed to a community.

Accounting 247

Accounting Consumer Planning Marketing 247

Retail TouchPoints

FEBRUARY 9, 2022

As the world opens up, many people are eager to return to in-store shopping. But that doesn’t necessarily mean they’re seeking the same experiences as before. Holistic ecommerce experience. Blurring boundaries: physical vs. digital. Nike’s AR-powered app via engadget. It’s all about convenience.

Consumer 300

Consumer Customer Experience Returns Shopping 300

Inside Retail

MARCH 12, 2024

Started as a passion project by Greta Gale, a lawyer and former Woolies X senior marketing manager, who needed a classic black everyday suit, the premium women’s suiting and tailored separates brand officially launched in January 2022. I had a real need and understood as a customer what it was like to purchase suits and corporate wear.

Fashion 130

Fashion Accessories Returns Target Market 130

Retail TouchPoints

FEBRUARY 7, 2023

But the luxury market sits in a unique position of growth: spending on luxury goods grew approximately 20% in 2022, according to Bain & Company , and it is likely to expand further through 2023. The luxury market has a few key advantages that will likely safeguard it from financial turmoil. Will Luxury’s Biggest Market Rebound?

Payment Services 279

Payment Services Consumer Marketing Fast Fashion 279

Retail TouchPoints

JANUARY 24, 2023

Profitability is the Name of the Game Retailers will be looking for strong returns on investment throughout the enterprise, which means potentially putting projects with a longer-term payback — like the metaverse — on the back burner.

Home Furnishings 268

Home Furnishings Advertising Consumer Customer Experience 268

Retail TouchPoints

APRIL 28, 2023

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We

Fashion 254

Fashion Consumer Marketing Accounting 254

Retail TouchPoints

JULY 2, 2021

Executives from a who’s who of retailers, social networks and even advocacy groups shared their visions of retail’s future at NRF Converge 2021 , held June 21-25. For Sephora, extensive work was done to ensure that all areas of the organization, from marketing to supplier and brand partnerships, reflected their company culture and vision.

Merchant Services 183

Merchant Services Customer Experience Marketing Consumer 183

Retail TouchPoints

JULY 29, 2020

To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. Retailers are pushing the envelope to create memorable experiences that gather social media ‘Likes’ and excite and enchant consumers.

Payment Services 183

Payment Services Fulfillment Location Checkout 183

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. This doesn’t necessarily mean the end of affiliate marketing.

Merchant Services 248

Merchant Services Checkout ATS Fulfillment 248

Inside Retail

FEBRUARY 27, 2023

Awareness Online channels should be leveraged to promote broader awareness of their products and services to potential customers across multiple platforms. The retailer’s website is merely the start of a customer’s shopping journey today. Engaging experiences that attract customers to the website or the store will only go so far.

Payment Services 130

Payment Services Social Commerce Promotions Department Stores 130

Retail TouchPoints

AUGUST 30, 2023

The average TikTok user spends 95 minutes per day on the app and opens it 19 times per day — just a few of the reasons that brands like Henry Rose are capitalizing on this engagement opportunity by using TikTok as a primary top-of-funnel marketing channel. “We and increase return on ad spend by 32.8%.

Advertising 227

Advertising Promotions Consumer Returns 227

Retail TouchPoints

DECEMBER 28, 2021

For example, if a customer returns an item and the reason for that return is logged, yet that same customer continues to see recommendations for similar products or items with the same problematic feature, retailers are missing not only opportunities for future sales but also for building rapport with that customer. “If

Fulfillment 263

Fulfillment Checkout Returns Consumer 263

Retail TouchPoints

DECEMBER 6, 2022

Today we have as many people working in the lab as we have people working in marketing. First, our test-and-learn spirit , because when you’re a scientist, you’re always trying new things and innovating; and second, our relentless commitment to always bring the best to the market and our consumers.

Consumer 270

Consumer Marketing Shopping Social Commerce 270

Retail TouchPoints

OCTOBER 19, 2022

From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns, we are powering ecommerce and accelerating trade across the world.”. This is far from Klarna’s first foray beyond the world of payments.

Merchant Services 265

Merchant Services Shopping Drop-Shipping Checkout 265