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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing). They spend a lot of time online, particularly on social media platforms.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Today’s consumers are increasingly skilled at tuning out marketing. Just look at email, where 79% of consumers ignore or delete marketing emails at least half the time. As the largest consumer groups, early adopters of this marketing channel have a competitive advantage. The utility mobile wallets offer is endless.

Marketing 297
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How Marketers Can Use the Holidays to Set a Foundation for Long-Term Loyalty

Retail TouchPoints

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. And now, brand marketing teams wonder if the holiday marketing calendar has been elongated too.

Marketing 278
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StockX Co-founder Promoted to CEO Job

Retail TouchPoints

Schwartz has served as the retailer’s COO since its inception, overseeing functions including product, technology, global operations and marketing, and as CEO, he plans to extend the company’s reach through brand growth, category diversification and market expansion.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Hispanic Supermarket Sedano’s Deploys Pricing and Promotions Solution

Retail TouchPoints

Sedano’s Supermarkets , a grocer based in southeastern Florida, will adopt a unified pricing and promotions solution from Relex Solutions. Optimization of pricing strategies and promotional campaigns will help Sedano’s set competitive prices, forecast promotional impacts and streamline workflows.

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How LSKD leverages its community as a powerful marketing tool

Inside Retail

IR : What advice would you give emerging brands looking to build a community that organically promotes them? The post How LSKD leverages its community as a powerful marketing tool appeared first on Inside Retail Australia. These qualities set the foundation for building authentic relationships that lead to organic growth.

Marketing 211
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How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market. Strategic Corporate Budgeting 🎯 Gain insights into creating and maintaining robust budgets that align with your business objectives.