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6 Ways to Increase Impulse Buys: Online and In-Store

Wiser

You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” Specifically, look for opportunities to market to them. The most obvious is via email marketing.

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3 Ways to Enhance Your Category Insights

Wiser

While the CPG industry generally benefited from increased demand for essential items, supply chains were stretched to the brink, and market share shifted towards brands that could keep products flowing to shelves. If you are like many CPG manufacturers, trade promotions are likely your largest marketing expenditure, and with good reason.

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How to Knock Assortment Planning Out of the Park

Wiser

It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts. Marketing teams need to know pricing and audience segmentation across geographies and customer profiles. Consider Complementary Items for Cross Merchandising. Which product categories were winners?

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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland or the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? Find Opportunities to Cross-Merchandise. Mannequins.

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50 Ideas to Spin the Doors on Your Stores!

Retail Adventures

Cross merchandise everywhere. Discuss products, policies, promotions – anything store associates need to know that day. Marketing 35. Choose a professional email marketing company to create your campaigns. Every email marketing company provides you with detailed reports on how customers responded.

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What is Visual Merchandising?

Wiser

You might have the best products or prices on the market, but if your stores are bland and the products are poorly displayed, people will look elsewhere. This is where visual merchandising comes into play. What is Visual Merchandising? Find Opportunities to Cross-Merchandise. Mannequins.

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50 MORE Ideas to Spin the Doors on Your Stores!

Retail Adventures

Cross merchandise everywhere. Discuss products, policies, promotions – anything and everything store associates need to know that day. Marketing 35. Choose a professional email marketing company to create your campaigns. Every email marketing company provides you with detailed reports on how customers responded.

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