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4 Ways Anthropologie is Building Brand Loyalty While Acquiring New, Younger Customers

Retail TouchPoints

That is why leadership places a “huge premium” on the store experience, from associate hiring and training to visual merchandising and store design. “As “There’s something magical about being in a place — and memories are made more frequently in places rather than sitting behind a computer,” Preis said.

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Primark Opening in Philadelphia Fashion District

VMS

The store will be located in the Fashion District mall. The post Primark Opening in Philadelphia Fashion District appeared first on Visual Merchandising and Store Design. The post Primark Opening in Philadelphia Fashion District appeared first on Visual Merchandising and Store Design.

Fashion 94
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Forever 21 Shop City Debuts in Metaverse

VMS

For the visual merchandiser in all of us, fast fashion brand Forever 21 (Los Angeles) will allow players of metaverse platform Roblox create and operate their own custom virtual fashion boutiques, reports Venture Beat.

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SPARC Group Completes Eddie Bauer Acquisition

VMS

Authentic Brands Group (New York), owner of fast fashion brand Forever 21, and SPARC Group (Lindhurst, N.J.) have completed their acquisition of outdoor retailer Eddie Bauer, according to Fashion United. The post SPARC Group Completes Eddie Bauer Acquisition appeared first on Visual Merchandising and Store Design.

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JCPenney Partners with Forever 21 to Woo Gen Z

VMS

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”.

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Forever 21 CEO Steps Down After Less than Two Years

VMS

Developers Simon Property Group and Brookfield Property Parterns, along with Authentic Brands Group, purchased the fast-fashion brand out of bankruptcy in February 2020 for $81.1 The post Forever 21 CEO Steps Down After Less than Two Years appeared first on Visual Merchandising and Store Design.

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Reseller Sellply Expands in Europe

VMS

Fast fashion brand H&M (Stockholm), owner of second-hand retailer Sellply, said it will open 20 more locations in Europe, according to Business of Fashion. Sellply handles the sales process from retrieving merchandise from sellers’ homes to listing, selling and shipping those items.