Inside Retail

APRIL 3, 2022

Given all the downfalls of getting it wrong, we asked Louise Grimmer, a senior lecturer in marketing at University of Tasmania, and Phoebe Netto, managing director of Pure Public Relations, to weigh in on what makes for a great April Fools’ Day campaign, and whether it’s worth the effort. According to media reports, it’s not.

Supermarket 246

Supermarket Value Offer Marketing Promotions 246

VMS

NOVEMBER 28, 2022

For now, Americans continue to spend, some bolstered by pandemic-era savings and a still-hot labor market. That effort is making consumers pessimistic about the economy, with a possible recession still in the minds of many. They are offering customers deeper discounts before an economic slowdown causes a change in behavior once more.

Value Offer 78

Value Offer Promotions Consumer Shopping 78

Inside Retail

JULY 9, 2023

Metcash’s IGA-adjacent value supermarket Supa Valu, which launched almost a year ago , has seen an increase in foot traffic in recent months as customers continue to look around for the best value. “In The good thing is that we’re not in a rush, there’s no mad space-race for us to have a large rollout.

Supermarket 130

Supermarket Value Offer Planning Consumer 130

Inside Retail

JUNE 27, 2023

Marquee Retail Group, the parent company of Colette by Colette Hayman (CBCH) and The Daily Edited (TDE), is aiming to expand its market share through acquisitions and expansions. We’ve tried to be smart with our forward buying, we’ve [put] a lid on costs, and are making sure that we’re promoting a value offer.

Accessories 130

Accessories Promotions Fashion Planning 130

Mike Anthony

MAY 15, 2022

Around the world, inflation is rising, putting pressure on the economy, and on consumer and shoppers. As I speak to business leaders of consumer goods companies and retailers alike, it is clear that the challenge of winning with shoppers during this economic uncertainty is now top of mind. So, what should marketers do about it?

Shopping 130

Shopping Marketing Consumer Supermarket 130

Retail Focus

APRIL 8, 2021

Dezerved is a brand new online marketplace launched by Loylogic to connect loyalty programmes and previously closed-off communities of high-earning individuals with exclusive offers from some of the most luxurious brands in the world.

Checkout 130

Checkout Value Offer Shipping Promotions 130

Mass Relators

JULY 25, 2023

We have made significant enhancements to our private brands in 2023, and we know how important these value offerings are for our customers,” said Emily Taylor, executive vice president and chief merchandising officer at Dollar General. “We mass retailer or grocer.

Grocer 52

Grocer Fulfillment Value Offer Accounting 52

Wiser

SEPTEMBER 22, 2020

Wrapping it up into one high-value offering removes some stress from the customer because they don’t have to think about all of the individual charges that they might have incurred otherwise. The product is offered at this price consistently and it can help win market share. Captive-Product Pricing. Limit Pricing.

Advertising 148

Advertising Markdowns Marketing Promotions 148

Mass Relators

FEBRUARY 28, 2022

The spoke facility will provide unmatched, impeccable customer service and improve direct access to fresh food in areas eager for the variety and value offered by Kroger.”. The post Kroger extends its hub and spoke delivery model to Oklahoma appeared first on MMR: Mass Market Retailers.

Fulfillment 52

Fulfillment Value Offer Promotions Consumer 52

Small Biz Trends

JUNE 22, 2022

Even if consumers understand the price increase, it still could impact their buying decisions. You can soften the blow and help ease the minds of your existing customers by offering a professional price increase letter, explaining the decision, and thanking them for their continued business. Step 1: Notify Team Members.

Customer Retention 134

Customer Retention Planning Value Offer Shipping 134

Wiser

SEPTEMBER 11, 2017

Dynamic pricing guidelines should be in line with changes in the market. Utilizing competitive analysis, you get an inside look at which of your products are priced higher, but are still winning the market—this is where you command a premium. This can be due to excellent customer service, or a unique value offered.

Value Offer 79

Value Offer Accounting Promotions Fashion 79

Retail TouchPoints

FEBRUARY 10, 2022

Promotions solution provider SKUx has launched SKUx Offer (X)ccelerator, a tool designed to help brands and retailers transform traditional anonymized advertising tactics into secure, serialized, one-to-one and trackable mobile offers.

Advertising 219

Advertising Promotions Value Offer Consumer 219

Hyken

APRIL 7, 2023

This week, we feature an article by Manpreet Singh Chawla, senior digital marketing executive at Knowmax , a SaaS-based organization that offers knowledge management solutions for various industries. Your support staff is expected to respond as soon as a consumer raises a question. Conduct qualitative market research.

Customer Experience 40

Customer Experience Advertising Consumer Marketing 40