Retail TouchPoints

NOVEMBER 26, 2024

There are many reasons why consumers choose the products they buy and the brands they buy them from. However, according to the latest research from Marigold’s recently published Relationship Marketing Trends: Brand Rankings Report , there are things consumers look for beyond price that drive purchase decisions.

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Consumer Customer Experience Marketing Shopping 290

Retail Focus

DECEMBER 3, 2024

Now, securing sought after products at the best price is becoming increasingly chaotic for consumers, with prices fluctuating during a number of weeks across the Golden Quarter. Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers.

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Consumer Retailing Pricing Returns Promotions 261

Retail TouchPoints

JUNE 5, 2025

For todays consumers especially younger generations sustainability is increasingly a priority. The more retailers can support consumers desire to live more sustainably, the more loyalty theyll generate. Now more than ever, grocers must fight for every marginal gain in market share they can capture. Heres how its done.

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Grocer Consumer Promotions Marketing 162

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But consumers are demanding in other ways, too. But consumers are demanding in other ways, too.

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Consumer Marketing Promotions Customer Experience 277

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. When every post is an ad, consumer trust takes a hit.

Consumer 246

Consumer Promotions Advertising Marketing 246

Retail TouchPoints

MAY 30, 2025

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this new reality. They focused on purpose, product superiority, promotion and emotional benefit. Promoting a positive work culture. The result? Showcasing expertise.

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

OCTOBER 25, 2024

As The Wall Street Journal noted, consumers are making 8% more trips to different retailers as inflation impacts household budgets. The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts.

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Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

MARCH 11, 2025

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. Sweepstakes are often used by brands to promote products and create buzz. Examine legal considerations.

Promotions 246

Promotions Fulfillment Consumer Advertising 246

Inside Retail

JULY 10, 2024

JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.

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Promotions Consumer Location Marketing 298

Retail TouchPoints

JANUARY 29, 2025

billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market. Look at the value of seized items that are picked up by customs its in the hundreds of millions of dollars in particular markets, so theres a real impact of taking steps to fight it, said Ferdinand in an interview with Retail TouchPoints.

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Marketing Consumer Promotions Apparel 264

Retail TouchPoints

NOVEMBER 29, 2024

Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. Promotional efforts such as coupons and discounts work well in social commerce, too, as do flexible payment terms. Cultivating KOCs (key opinion consumers, a.k.a.

Social Commerce 278

Social Commerce Beauty and Health Payment Services Consumer 278

Retail TouchPoints

NOVEMBER 22, 2024

While events like Black Friday and Cyber Monday are still expected to attract crowds and drive online traffic, competition for consumers’ carefully guarded share of wallet will be fiercer than ever. These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates.

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Target Market Marketing Spend Marketing Returns 277

Retail TouchPoints

JANUARY 6, 2025

While policymakers often champion tariffs as a mechanism to protect domestic industries, their ripple effects are far-reaching, inflating costs, disrupting supply chains and, ultimately, burdening consumers. Price-sensitive products suffered a drop in demand as consumers struggled to shoulder the rising cost of tariff-stricken goods.

Apparel 278

Apparel Consumer Payment Services Promotions 278

Inside Retail

MARCH 26, 2025

After a four-year hiatus, G-Star Raw is poised to re-establish its presence in Australia and New Zealand, emerging from a turbulent chapter in the market. The Australian arm of the Dutch-founded denim giant, established in 1989, collapsed into voluntary administration in early 2020 as the advent of covid engulfed the market.

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Returns Fashion Consumer Marketing 264

Retail TouchPoints

MAY 5, 2025

The ways consumers discover products and develop loyalty to a brand has changed dramatically. Advertisers need to rethink the entire marketing funnel. Personalization isnt as Much Work as You Think In today’s market, digital platforms offer more than just a place to shop they provide unprecedented opportunities for exploration.

Consumer 147

Consumer Advertising Marketing Promotions 147

Retail TouchPoints

JANUARY 7, 2025

If the events of 2024 taught us anything, its that value can mean many different things depending on a consumers demographics, psychographics and cultural context. Holiday sales data from Mastercard, Visa and Salesforce pointed to improving consumer confidence. Question 1: What does my target consumer value?

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Advertising Merchant Services Loss Prevention Consumer 278

Inside Retail

FEBRUARY 27, 2025

Australian retail is evolving at pace, and consumer expectations are higher than ever. Wunderkind s 2025 Australia Consumer Insights Report provides a deep dive into whats shaping online retail this year, based on responses from 500 Australian consumers. Gen Z and Millennials (46 per cent) are highly driven by customer reviews.

Consumer 130

Consumer Checkout Shipping Promotions 130

Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 They demand little from viewers, each episode lasts a minute or two, easily consumed between subway stops or during lunch breaks. But success requires a delicate balance between entertainment and promotion. With more than 9.6

Retail Marketing 189

Retail Marketing Marketing Department Stores Advertising 189

Retail TouchPoints

OCTOBER 11, 2024

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

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Management Marketing Consumer Promotions 278

Retail Gazette

APRIL 1, 2025

in the 12 weeks to 23 March 2025, with its market share slipping to 12.5%, according to the latest data from Kantar. In contrast, Aldi and Lidl both gained market share during the period. Aldis market share rose to 11.0%, while Lidls increased to 7.8%, as their sales grew by 5.6% share of the market.

Promotions 111

Promotions Supermarket Grocer Consumer 111

Inside Retail

JUNE 3, 2025

Pitaliya explained, Cannabis is moving from the fringe to mainstream, driven by increased legalisation, a growing number of wellness-focused products and changing consumer preferences. One factor behind the growth of recreational sales is a growing consumer pattern of substituting alcohol and tobacco products with cannabis items.

Retail Marketing 130

Retail Marketing Marketing Consumer Accessories 130

Retail TouchPoints

JANUARY 9, 2025

All these different sensory elements, including the music playlist, dont feel forced; it feels very authentic in the store, said Jaime Bettencourt, responsible for revenue growth, brand strategy and content marketing at Mood Media in an interview with Retail TouchPoints.

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Outdoor Fulfillment Consumer Location 278

Small Biz Trends

JUNE 10, 2025

Key Takeaways Local Marketing Significance: Local marketing is crucial for connecting with nearby customers, driving foot traffic, and fostering a loyal customer base in today’s competitive environment. In today’s competitive landscape, local marketing can set your business apart from the crowd.

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Marketing Customer Retention Promotions Location 105

Retail Focus

MARCH 25, 2025

Inflation has an impact on nearly every aspect of the economy, including raw material costs, wages, transportation, and, ultimately, the prices consumers pay for goods and services. Rising costs and shifts in consumer behaviors have a significant impact on the retail industry.

Consumer 130

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Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. Influencers can amplify this problem by promoting products that may or may not be the genuine article.

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Social Commerce Consumer Promotions Shipping 289

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? has hung in the balance. based owner.

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Advertising Marketing Promotions Consumer 298

Inside Retail

MAY 5, 2025

For brands looking to level up their digital shelf strategy, it is important not only to understand where we are, but where the market is heading, to future proof for today and tomorrow. Those that invest in creator-led commerce, seamless checkout, and cross-channel personalisation will be best positioned to capture market share.

Consumer 130

Consumer Social Commerce Management Promotions 130

Retail TouchPoints

JANUARY 9, 2025

Michelle Wlazlo, formerly the Chief Merchandising and Supply Chain Officer of JCPenney, has been promoted to Brand CEO of JCPenney. Our relationship with more than 60 million customers and the deep data we have create a compelling consumer value proposition across our brands, said Rosen.

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Apparel Inventory Management Outdoor Fashion 290

Retail TouchPoints

DECEMBER 2, 2024

Online sales saw an even bigger bump, with Adobe Analytics reporting a new milestone for ecommerce on Black Friday as consumers spent a record $10.8 That is more than double what consumers spent just a few years ago in 2017, when Black Friday drove a little over $5 billion in online spend. retail sales (excluding automotive) up 3.4%

Merchant Services 279

Merchant Services Jewelry Apparel Beauty and Health 279

Retail TouchPoints

OCTOBER 17, 2024

In particular, generative AI is revolutionizing the shopping landscape to create more personalized and memorable experiences for consumers. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns. billion items.

Customer Experience 308

Customer Experience Shopping Marketing Promotions 308

Inside Retail

FEBRUARY 4, 2025

Chinese consumers are now adjusting to a “new normal” in response to evolving market conditions, prompting businesses to rethink their strategies. The 2025 China Consumer Survey by AlixPartners reveals a significant shift in spending priorities, reflecting changing consumer behaviours and economic dynamics.

Consumer 130

Consumer Beauty and Health Social Commerce Outdoor 130

Retail TouchPoints

DECEMBER 26, 2024

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 This grocery hopping trend has become especially prevalent thanks to consumer-friendly technology like curbside pickup, home delivery and online ordering. What can grocery leaders do to recapture some of their lost market share?

Grocer 251

Grocer Checkout Customer Experience Promotions 251

Inside Retail

OCTOBER 18, 2024

The energy, the passion, the excitement for sports, is so prevalent in Australia that we think it’s a market that we can really grow and speak to consumers in and then in terms of the kind of the presence and the product full portfolio that we have as a brand,” said Cai. “In

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ATS Consumer Marketing Promotions 246

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. However, many consumers only appear willing to buy if there’s a significant markdown involved, so where does that leave retailers?

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Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

NOVEMBER 7, 2024

Three more supermarket chains will connect their electronic shelf label (ESL) hardware to the Carrot Tags pick-to-light functionality from Instacart , making it easier for Instacart pickers — and eventually for consumers themselves — to find the products on their shopping list.

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Inside Retail

MARCH 10, 2025

Southeast Asia as key market We see Malaysia as a prime opportunity, given its status as one of Southeast Asia’s largest and most developed economies,” Mohammad A Baker, CEO of GMG, told Inside Retail. Insights from its acquisition of Royal Sporting House have also helped the company understand local market dynamics.

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Retail Marketing Marketing Planning Sporting Goods 130

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. “If you know who someone is, you’ve got their details; that’s very powerful.”

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Promotions Marketing Customer Experience Advertising 242