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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

Retail TouchPoints

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience?

Finance 279
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Welcome to the new customer experience

Inside Retail

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. And consumers can feel it.

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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

Consumer 203
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How digital payments can help businesses lead in customer experience

Inside Retail

As Australians adopt the latest digital payment methods, the future of frictionless, automated transactions will offer a completely new customer experience. Consumers, too, preferred to use contactless payments or to shop online. So, it’s not surprising that 31 per cent of Australian respondents said they never use cash.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal.

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Tackling rising returns: how to improve efficiency while enhancing customer experience

Retail Gazette

Advanced Supply Chain (ASC) polled 100 UK retailers, with 63% reporting a rise in the number of goods being returned during the last year, which they attribute largely to the squeeze on consumer finances. First and foremost, brands must provide consumers with what they want.