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Ulta Beauty has launched two new digital experiences in recognition of Mental Health Day: an online digital community and a content-rich platform designed to support The Joy Project , the retailer’s initiative to “make beauty a force of good for all.”
Transitioning one of Australias leading beauty retailers from a pureplay e-commerce operation to a truly entrenched omnichannel business has been a really positive experience, Sacha Laing, Adore Beauty CEO, told Inside Retail. Adore Beautys educational value proposition has also been translated in-store through its beauty experts.
A mere three months into the role as CEO at Adore Beauty, Sacha Laing has confirmed why he is the man for the beauty company’s strategic refresh with a three-year plan to transform the e-commerce business into a considerable force in bricks-and-mortar retail.
Ulta Beauty is partnering with Rokt to add non-endemic ads to its retail media network (RMN) UB Media. Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel.
Adore Beauty plans to expand its national retail store network over the next three years to accelerate its omnichannel growth. The stores, which will leverage existing infrastructure and strength of the Adore Beauty brand, will help broaden the company’s addressable market, increase brand awareness and boost customer acquisition.
Vegan beauty has quickly become the industry standard in recent years but the rise in popularity of animal-based skincare hints at a shift in consumer behaviour. What started with bone broth and collagen supplements has quickly turned into topical products as the market’s obsession with youth and anti-ageing grows.
Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brands profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. So how can a new and revolutionary beauty brand get noticed? Data saves time and money.
He explained how the brand’s new store in Sydney’s QVB building is a space where beauty meets innovation and the values that have defined Clarins for the past seven decades — care, commitment, and community — manifest into an immersive, personalised and exceptional customer experience. IR : Who is the Clarins customer in the ANZ region?
Wesfarmers Health has opened the pilot of a new beauty and wellness concept store called Atomica, which it plans to roll out in major cities this year. Wesfarmers Health partnered with branding and design agency Houston Group to design the inaugural Atomica store. per cent to $5.62
Keating, a tech entrepreneur and daughter of Paul Keating, the prime minister of Australia from 1991 to 1996, is challenging beauty industry conventions and setting a new standard for ocean conservation. This is very different to how a typical beauty team runs, but has largely benefited us, she added.
Australia is one of the most attractive markets for both emerging and established brands, including LVMH heavy-weight Sephora. They understand trends and they’re very educated on their beauty needs and their beauty products in a way, it makes our job simpler, she continued.
Grown Alchemist, an Australian beauty brand, has partnered with US luxury retailer Nordstrom to bring its products to the retailer’s e-commerce platform. The company uses biotechnology to develop plant-powered products and provide total skin health.
The beauty industry is arguably one of the most difficult, yet lucrative, sectors in the broader retail industry, thanks to the constantly influx of newer brands onto the market and shifting consumer concerns. Keating warned that beauty executives must remain agile to keep up in this increasingly competitive market.
After creating a global beauty brand that offers Aussies luxe for less, MCoBeauty founder and former CEO Shelley Sullivan could soon be consulting to the stars. Beauty business Following the acquisition, MCoBeauty will sit within DBGs VidaCorp portfolio, which also includes Nude By Nature, founded in 2008, and Makeup Cartel, founded in 2013.
Inside Retail connected with Hurtado to learn more about how Hello Updo fills a white space in the haircare market, how her brand honored Hispanic Heritage Month and her dream of creating a world where every hair type has its rightful place in beauty. Inside Retail : What inspired you to launch Hello Updo?
Makeup artist turned brand founder Hilary Holmes is challenging traditional beautymarketing tactics that leverage and profit from consumer insecurity through her cosmetics company Holme Beauty. Holme Beauty was founded in 2021 in Melbourne, but the idea had been brewing for almost two decades prior.
When Adwaita Nayar co-founded Nykaa alongside her mother, Falguni Nayar, in 2012, India was a conspicuous outlier in the global beauty landscape. And so that’s when we thought the Indian woman needed a place to shop for beauty. Nykaas approach to the market is deeply community-led. That’s where our journey started.
New Zealand entrepreneur Emma Lewisham is setting out to change the course of the beauty industry with her eponymous brand. Unsatisfied with the natural products on the market, which she felt were either ineffective or unappealing to use, Lewisham made the decision to launch an evidence-based, B Corp-certified natural skincare brand.
What began as a humble stall at the Eumundi Market, has now grown into a globally recognised, award-winning beauty brand known for its commitment to clean, sustainable beauty. Inside Retail spoke to the founder, known mononymously as Mukti, about the brands remarkable journey from market stall to global stage.
To call Jaimee Lupton, a New Zealand-based PR executive turned beauty brand founder, ‘entrepreneurial’ would be putting it lightly. Over the past seven years, Lupton has co-founded five beauty brands (in chronological order); Monday Haircare, Chlon Paris, Being Haircare, Laura Polko Los Angeles and Daise Beauty.
Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.
ELF Beauty has acquired Hailey Biebers skincare and makeup brand Rhode for US$800 million at closing, which will open a path for the brands expansion to international markets. As part of the acquisition, Bieber will remain the brands founder and expand into the COO position to oversee product development and marketing strategy.
Singapore’s Raffles City has brought the second edition of the Beauty Vault, the mall’s signature luxury beauty pop-up, to its precinct. The event showcases 21 premium brands, including – for the first time – Aesop, Armani Beauty, Diptyque, Frédéric Malle, Guerlain, Kilian Paris, Sabon, Senze Boutique Spa and YSL Beauty.
Japanese beauty giant Kose has expanded its portfolio with the acquisition of Bangkok-based beauty and wellness brand Panpuri from Lakeshore Capital and shareholders. Its a validation of our philosophy, values, and commitment to creating meaningful, sustainable beauty and wellness experiences, Siripark said.
This experience helped Ross realise just how large the market was for consumers like herself and prompted her to start Pattern Beauty, a hair-care brand designed for curly, coily and tight-textured hair patterns that is now doing eight figures in revenue. I wanted to change the [way] Black people were marketed to, Ross recalled.
Trader Joes is well known for offering affordable dupes of popular beauty products. fluid-ounce tube of TJs Daily Facial Sunscreen for a fraction of what weve seen similar formulas sell for at big-box beauty boutiques and a value youll find exclusively at your neighborhood Trader Joes. ” @dermdoctor Supergoop sunscreen dupe?!??
Health and Beauty category continues to thrive and a key linchpin of the leasing strategy is an investment in the beauty category. Having identified the huge potential that the cosmetics industry possesses, Trafford Centre has invested in welcoming future facing beauty brands to the centre, such as Sephora and Space NK.
Certain categories seem to work best with social commerce: Consumer packaged goods (CPG), fashion, beauty, and health and wellness. for every $1 spent on influencer marketing, one study found. She has a diverse background spanning marketing, partnerships and business development for both the tech and consumer industries.
Adore Beauty has appointed Sacha Laing as its new CEO, effective October 1. Prior to joining Adore Beauty, Laing served as the CEO and executive director of Alquemie Group, CEO of General Pants Co, and CEO of Colette by Colette Hayman. Laing has also previously served as COO of Country Road Group, and CMO of David Jones.
Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these touch points are intentionally integrated into their designs. As a result, they are collaborating with different teams and functions, especially operations ( 72% ), marketing ( 65% ) and IT ( 57% ).
Timing is everything and knowing when to launch in a new market can make or break a brand’s success in a new region. US-based teen skincare brand Bubble burst into Australia’s beauty scene this month through a partnership with Priceline and is reportedly already one of the pharmacy retailer’s top-selling brands.
In an industry as hard to penetrate as the beautymarket, Conserving Beauty stands out from the competition with its unique approach to formulation and heartfelt passion for sustainability. Inside Retail : How did the concept for Conserving Beauty come about? Which is where the name Conserving Beauty stemmed from.
Data insights are helping CVS discover, for example, that if youve got a beauty dupe thats really flying off the shelves, is it flying off the shelf because its at a low price point or is it flying off the shelf because its a dupe and people want a dupe? And [its the same] across beauty, across health and wellness.
Adore Beauty has upgraded its loyalty program to better match its new omnichannel offering and meet the demands of the modern beauty consumer an individual who enjoys shopping across brands and categories. It has become conventional wisdom in retail that loyalty is essential for brands to maintain stability in a fluctuating market.
The beauty service chain is looking to cash in on a long-held economic theory in retail, dubbed the ‘lipstick effect’, that in times of economic hardship, consumer spending on beauty and feel-good services remains strong.
Adore Beauty CEO Sacha Laing has revealed the company’s first bricks-and-mortar stores will open just after Christmas and will represent “the absolute best of the best”. Adore Beauty has operated as an online-only retailer since its founding in 1999, so its move into bricks-and-mortar represents a major change for the business.
Swiish takes an inside-out approach to wellness with its supplement range and now it has extended its holistic approach to beauty with a skincare range. Consumers want products that fulfil their aesthetic needs as well as their short-term and long-term health concerns. Swiish stands out because we are leaders, not followers.
In an industry that is saturated with airbrushed imagery and hyperbolic claims, The Ordinary is demonstrating why beauty brands should lead with science its new website, The Truth Should Be Ordinary, is democratising science via Truth Drops.
Mike Ashley’s Frasers Group is weighing a potential cut-price takeover of troubled cosmetics brand Revolution Beauty. Revolution Beauty put itself up for sale last month. The beauty brand confirmed it had received a takeover approach from a third party and was open to further interest.
In the competitive world of beauty retail, Sephora stands out for its innovative use of technology to create personalised customer experiences. Its not just selling makeup and skincare; its using marketing technology to build relationships and make customers feel special. It also excels at personalised product recommendations.
Adore Beauty Group enjoyed higher revenue in the fiscal first half on the back of a record number of returning customers and more active customers. We are also working with a specialist design agency, Akqa, to explore how the Adore Beauty brand can be brought to life in a physical format.”
For the 90-year-old beauty giant, the filing represents a final lifeline, as it attempts to rectify debt with creditors by borrowing over $370million. When business was booming, Revlon’s strategy was to expand sales through mass market department stores, as well as buying expensive advertising. The democratisation of beauty.
Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.
Revolution Beauty is currently reviewing takeover bids it has received from “a number of” interested parties after putting itself up for sale last month. The beauty brand said it was evaluating the offers but that there was “no certainty” a full offer would be made.
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