What Retailers Need to Do to Win Gen Z
Retail TouchPoints
JUNE 10, 2025
Retail is undergoing a generational shift, and at the center of it is a powerful and misunderstood consumer: Gen Z. Born between the mid-1990s and early 2010s, this generation already outnumbers Gen X in raw terms and now commands over $360 billion in spending power in the U.S. alone. However, Gen Z doesn’t shop like their predecessors. They’ve grown up in a world shaped by social media, rapid technological advancement and rising social consciousness.
Let's personalize your content