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How Shiseido is connecting with customers in a crowded beauty market

Inside Retail

In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.

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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

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As mass-market outshines luxury, L’Oreal sales rise 9.4 per cent

Inside Retail

per cent rise in first quarter sales on a like-for-like basis on Thursday, beating expectations and easing concerns about a slowdown in the two biggest beauty markets the United States and China. The company benefited from higher volumes as well as value in the unit, with strong demand in Europe and emerging markets.

Marketing 278
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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

Marie Kloor and her firm, Hydra Health , are focused on changing that. Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints.

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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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How US-based oral care brand Lewie aims to take a bite out of the beauty market

Inside Retail

It’s no secret that a large portion of retail spending is driven by consumers’ desire to look and feel as attractive as possible. Two segments in particular that benefit from this deep-seated aspiration are the cosmetics and skincare industry and the oral care market. billion by the end of 2024. billion by the end of 2024.

Marketing 130
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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.

Shipping 238