How Shiseido is connecting with customers in a crowded beauty market
Inside Retail
MARCH 4, 2024
In the US$375 billion global beauty industry, efficacy and simplicity reign supreme. In an exclusive interview, Shiseido’s regional brand director of Apac Sher Le Chua offered invaluable insights into its innovative strategies, approach to addressing the global anti-aging skincare market, and the resonance of its latest campaign.
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