Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Psychologist and founder of digital wellbeing website Digital Nutrition, Jocelyn Brewer, agrees. million people.

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A1 Retail

JULY 5, 2023

Consumers are now increasingly shopping online to find cheaper health and beauty products as the ongoing cost-of-living crisis drives shoppers away from preferred brands. Consumers are now prioritising price over factors such as the quality of the products.

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Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever. How Unilever Harnessed the Power of Microsegments.

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Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business.

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Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Consumers are now concerned about key ingredients, efficacy and quality.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Retail TouchPoints

JULY 31, 2020

The third quarter, under normal circumstances, is predictable for most digital marketers at large retail organizations. The good news is that many digital retail marketers are successfully operating with agility. We’re seeing successful advertising tactics arise in many retail verticals for different reasons.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. SS: Being an affordable solution is core to what we’re about.

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Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

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Retail TouchPoints

SEPTEMBER 8, 2020

The luxury market has taken a significant hit as a result of the pandemic, but some brands and retailers are finding new ways to adapt, respond and thrive. Although the luxury consumer has evolved significantly as a result of COVID-19, their focus on conscious consumerism and charitable giving have remained, according to Alland.

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Inside Retail

FEBRUARY 7, 2022

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

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Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue. Importance of authenticity.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Brad Manuel is co-founder and CEO of Livewire Group, a company that specialises in marketing within the gaming ecosystem. So, how does it work?

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Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Health should be accessible, shareable and available to you at any time of the day. billion in 2024.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. million, a fraction of the amount that many other direct-to-consumer businesses have raised to achieve a similar annual revenue. So far, Trinny London has raised £7.5

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Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Digital advertising boom time.

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Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Retail TouchPoints

MARCH 1, 2022

The Neighborhood Goods business model includes showcasing emerging digitally native brands via a constantly rotating product experience, both online and in its three brick-and-mortar locations (in Plano and Austin, Texas and NYC’s Chelsea Market). They can enter new markets and understand new analytics to potentially change course, if needed.

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Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

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Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 12 to 12:30 p.m.

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Inside Retail

MAY 9, 2021

The cultural element was very important, Romeni said, as Zalora serves several Southeast Asian countries where each market is unique. To better understand the shifts in consumer needs, Zalora leaned into data. Zalora also expanded into new categories amid changing consumer behaviour. “We Essential expansion.

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Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. And we had about 30 per cent market share in sunglasses. If you’re going to get into a marketing fight with someone, you’ve got to have a strategic advantage.”

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Wiser

APRIL 23, 2020

This is what makes field marketing such a powerful piece of the marketing puzzle for B2C manufacturers and retailers. In this article, we’ll look at what field marketing is, why it’s important to different types of retailers, and how you can incorporate field marketing into your overall strategy. What is Field Marketing?

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Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. Include disabled talent in your advertising and marketing material. On the surface, Sephora Mississippi’s recent pledge to hire 150 staff with disabilities looks very attractive and worthy of praise.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’. Sparking a conversation.

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Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. Mindfully formulated.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’. Sparking a conversation.

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Inside Retail

JUNE 29, 2022

Supersized pandemic revenue growth is waning and losses are mounting, but Shopee is now the clear Southeast Asia market leader. Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. on 24 June.

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Rangeme

NOVEMBER 1, 2021

The 2021 Global Market: Fall Experience was a four-day virtual product discovery experience held October 18-22, facilitated by ECRM and powered by RangeMe. Plus, attendees got to join live educational sessions from top leaders and experts in the consumer packaged goods (CPG) and retail industry. don’t entice them.

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Retail TouchPoints

OCTOBER 24, 2022

Only a few short years ago, all you heard from marketers was how linear TV was dead. If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. Marketing Goals Dictate Your Media.

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Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. It also comes with the benefit of an established marketing machine and a strong customer experience.

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Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. A focused, disciplined advertising approach. Wish is based in the U.S.,

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