Inside Retail

SEPTEMBER 11, 2021

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

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A1 Retail

JULY 5, 2023

Consumers are now increasingly shopping online to find cheaper health and beauty products as the ongoing cost-of-living crisis drives shoppers away from preferred brands. Consumers are now prioritising price over factors such as the quality of the products.

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Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Consumers are now concerned about key ingredients, efficacy and quality.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

FEBRUARY 7, 2022

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

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Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

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Retail TouchPoints

SEPTEMBER 8, 2020

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Olivela IRL successfully meets consumers’ content cravings.

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Inside Retail

MARCH 4, 2024

Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Shelley Sullivan: MCoBeauty is in its sixth year.

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Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

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Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Retail TouchPoints

MARCH 1, 2022

While the growth of online commerce and social media has made it easy for direct-to-consumer (DTC) businesses to start up and ship items to customers, moving such a business to the next level can be a lot tougher. Rise of the ‘Inclusive Consumer’ There are strong indications that many consumers are ready for these changes.

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Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Health & Beauty. Segment your product catalog based on margin or lifetime value.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He points to supermarkets, electronics, apparel, furniture, health, sports and beauty as strong emerging categories on the platform.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. million, a fraction of the amount that many other direct-to-consumer businesses have raised to achieve a similar annual revenue. So far, Trinny London has raised £7.5

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Rangeme

SEPTEMBER 28, 2021

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. Digital advertising boom time.

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Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Health should be accessible, shareable and available to you at any time of the day. billion in 2024.

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Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. So, we rebranded all the stores My Chemist and we focused on the front of shop business where we had a lot more health and beauty than the average pharmacy.”

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Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Inside Retail

MAY 9, 2021

To better understand the shifts in consumer needs, Zalora leaned into data. Zalora also expanded into new categories amid changing consumer behaviour. “We “If you have a wide variety of products, it’s hard to find what you are looking for, so communication is key. Essential expansion.

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Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

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Retail TouchPoints

NOVEMBER 11, 2021

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 12 to 12:30 p.m.

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Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

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Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. Include disabled talent in your advertising and marketing material. On the surface, Sephora Mississippi’s recent pledge to hire 150 staff with disabilities looks very attractive and worthy of praise. Visit: lisacox.co.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’. Sparking a conversation.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’. Sparking a conversation.

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Inside Retail

JUNE 29, 2022

Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Advertising revenues have a lot of upside, and so have commissions on marketplace sales. billion in 2019 to -US$2.6 billion in 2021.

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Inside Retail

AUGUST 9, 2023

He has seen Singaporean brands excel in nearly every category, from home goods to beauty and health and personal care. This can be costly and time consuming. Apart from a slew of generative AI releases for its AWS customers, the company also continues to see strong demand for its advertising services.

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Retail TouchPoints

OCTOBER 24, 2022

If your DTC brand is like Kettle & Fire, you’re probably good at marketing, and with a product that solves problems for consumers, your brand will grow strong for the first five years. You’re building a large, loyal fan base as well as your subscription program, and you’re aggressively marketing online and social media.

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Retail Gazette

JANUARY 15, 2024

” Loser: Boots “Boots was one of the winners of 2023, benefiting from the continuing strong recovery in health and beauty sales post-lockdown. It is resonating with consumer demand for highly versatile clothing, delivering better quality at its price points than its competitors.”

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Retail TouchPoints

MAY 6, 2021

Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce. 2020 could easily be considered a breakout year for social commerce. A Catch-22 for the Authenticity Era.

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