Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

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Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. The brand’s expansion into skincare earlier this year was a resounding success, with the new vertical already accounting for 30 per cent of annual revenue, which is said to be in excess of £50 million ($89 million).

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Retail TouchPoints

JANUARY 3, 2023

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Health should be accessible, shareable and available to you at any time of the day. billion in 2024.

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Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Retail TouchPoints

JULY 31, 2020

We’re seeing successful advertising tactics arise in many retail verticals for different reasons. What can you learn from other verticals as you continue to drive your advertising efforts through the second half of the year? Learn From: Health & Beauty. Mike Baber is Director, Strategic Accounts at Sidecar.

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Rangeme

SEPTEMBER 28, 2021

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. Digital advertising boom time.

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Retail TouchPoints

AUGUST 23, 2022

Prior to her current role as VP of Data Analytics & Customer Insights at Amyris , a biology company in the clean beauty, health and wellness and flavors/fragrances markets, she held ecommerce and digital marketing roles at brands like Coca-Cola and Unilever.

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Retail TouchPoints

MAY 6, 2021

Consumers reported spending 45% more time on social media in Q4 2020, and orders coming from social-referred channels (including paid ads and organic posts) grew by 50% year over year, according to data from Salesforce. Roy defined it as a “grassroots effort” sparked by the social media manager who manages the TikTok account. “It

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Inside Retail

AUGUST 9, 2023

He has seen Singaporean brands excel in nearly every category, from home goods to beauty and health and personal care. This can be costly and time consuming. Apart from a slew of generative AI releases for its AWS customers, the company also continues to see strong demand for its advertising services.

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Wiser

DECEMBER 22, 2020

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

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Retail TouchPoints

AUGUST 7, 2023

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Rangeme

AUGUST 12, 2022

Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Many diverse suppliers now seek new sales opportunities, especially as global e-commerce and digital advertising make it easier for them to sell anywhere. What diversity looks like around the world. Retail Touchpoints.

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Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

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Fashion Retail Tech

OCTOBER 15, 2019

Handbag sales reveal a major shift in where consumers are shopping. LVMH bets on a mental health-focused streetwear label. Facebook agrees to pay advertisers $44M over inflated video stats. Abercrombie & Fitch focuses on mental health. Are ‘closet accounts’ the future of fashion journalism? Vanity Fair .

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Rangeme

MAY 19, 2022

To stay competitive, more retailers and consumer packaged goods (CPG) suppliers are taking specific actions to emulate Amazon’s signature inventiveness and customer obsession. Digital advertising. Suppliers nimbly adapt to consumers’ values. Together, these two cohorts account for 52 percent of the U.S. Rapid delivery.

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Rangeme

JANUARY 11, 2022

and global retailers and consumer packaged goods (CPG) brands focus their efforts and thrive this year, let’s see how the retail industry is changing and which practices can help to drive growth. Especially in early 2022, retailers and brands may shift to online events for health and safety, time savings, and cost effective ways to network.

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Mass Relators

JANUARY 20, 2023

At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s As Dollar General’s CEO, Vasos embarked on a journey that would transform the retailer’s trajectory while remaining focused on consumers’ rapidly changing needs and preserving the company’s meaningful culture and mission.

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Retail Geek

NOVEMBER 29, 2023

The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. Consumers were patient, waiting for attractive deals, while retailers managed their inventory and discounting strategies well. billion consumers are shaping shopping trends.

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Retail TouchPoints

FEBRUARY 4, 2021

Not only were consumers shopping more online throughout the pandemic, but they were doing it around the world. The benefits of direct-to-consumer ecommerce have never been more pronounced than they have been since the spread of the COVID-19 pandemic,” said Tommy Kelly, CEO of ESW in an interview with Retail TouchPoints.

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Retail Geek

JUNE 25, 2021

Jason: [5:17] Yeah and I by all accounts those have been the best 15 years in the history of channeladvisor’s by. David: [16:51] Yeah well so there’s all sorts of category trends like that and you know some musical instruments the cycle mobile phones Health and Beauty Home and Garden was another strong one.

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Rangeme

JULY 12, 2022

export market, accounting for 17.9% ($310 billion U.S.) consumer packaged goods (CPG) suppliers and retailers need to know about selling to Canadians? Canada has a slightly older population, with more consumers aged 25 and up. Canadian consumers’ high disposable income creates sales opportunities for consumer goods businesses.

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Retail TouchPoints

SEPTEMBER 28, 2023

Who’s Searching for What, Where Source: eMarketer/Insider Intelligence There’s no denying that Amazon has become the starting point for many consumers — a Jungle Scout poll from Q2 2023 found that when asked generally about where they start shopping online, Amazon is the clear winner among U.S. consumers, with 57% starting there.

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Retail Geek

JANUARY 28, 2021

By some accounts, these firms have cumulatively raised over $1B in capitol, and are rapidly acquiring brands. While traditional CPGs may review their pricing quarterly, and set marketing strategies annual, Perch adjusts pricing strategy hourly, and advertising strategies daily. ” Chris Bell, CEO of Perch.

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Retail Geek

SEPTEMBER 27, 2022

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Amazon and helping with them their Logistics and health and beauty and those are very.

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Rangeme

DECEMBER 7, 2021

and global consumer packaged goods (CPG) suppliers and retailers clarity on adapting to and satisfying consumers’ evolving needs. Also, Dollar General and Dollar Tree added stores to help more consumers stretch every dollar. BNPL services, offered by companies like Klarna, Affirm, and Afterpay, account for 2.1%

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Retail Geek

JULY 26, 2023

At beautiful Resort the Tara no resort in Southern California on the beach. [8:47] Pretty pretty significant attention of us consumers. Consumers in continue to trade down there seeing, sort of elective category product categories really start to take a dip and you know more consumer budget going to Necessities versus wants and so.

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