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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Preparing for the future of online retail

Inside Retail

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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How Retailers Can Support BIPOC Brands Beyond February — and the ‘Charity’ Space

Retail TouchPoints

While the growth of online commerce and social media has made it easy for direct-to-consumer (DTC) businesses to start up and ship items to customers, moving such a business to the next level can be a lot tougher. Rise of the ‘Inclusive Consumer’ There are strong indications that many consumers are ready for these changes.

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Health should be accessible, shareable and available to you at any time of the day. billion in 2024.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Some have lost patience and deserted the ship. How much longer will investors have to wait? on 24 June. billion in 2019 to -US$2.6

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How Direct-to-Consumer Brands Can Win In-Store

Wiser

Direct-to-consumer (D2C or DTC) brands are everywhere these days: advertised on buses, pulling shoppers in on Instagram, and increasingly setting up storefronts on Main Streets around the world. After all, these brands found success online by really understanding their target market and directly applying this to consumer marketing.

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