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How beauty brand Glossier went from social media darling to social outcast

Inside Retail

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The trade-off is long shipping times, another thing Wish is working hard to improve. which Yan said should enable faster shipping times on those products for North American customers. Reducing shopping and shipping friction. The company also is considering offering free shipping on orders above certain spending thresholds.

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Preparing for the future of online retail

Inside Retail

billion online in 2020, and many sellers experienced substantial growth in key categories, such as home goods, health and beauty. When it comes to advertising, finding the right mix of paid search, social and marketplace advertising can go a long way in helping brands and retailers gain a competitive advantage.

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How Retailers Can Support BIPOC Brands Beyond February — and the ‘Charity’ Space

Retail TouchPoints

While the growth of online commerce and social media has made it easy for direct-to-consumer (DTC) businesses to start up and ship items to customers, moving such a business to the next level can be a lot tougher. This model is a good one for Black-owned brands to “meet customers where they are and grow organically,” said Karamoko.

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Southeast Asian retailer Shopee’s long path to profit: Are we there yet?

Inside Retail

Some have lost patience and deserted the ship. Shopee has done what e-commerce players do: it has scaled up partly by acquiring market share with deep discounting and free shipping deals, going particularly hard on the promotions during monthly sales events that yield mouthwatering top lines. on 24 June. billion in 2019 to -US$2.6

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

The firm points to two categories that will have the biggest influence worldwide: food and beverage, and beauty and personal care. Instead of supplements that sit in bottles in your medicine cabinet, our belief is that health should be readily available in your pocket,” Yoshimura said in an interview with Retail TouchPoints.

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Your Full Guide on Partnering With a Subscription Retailer, Part 2

Rangeme

These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. Use advertising, public relations, and marketing to make your brand known through various media sources. An overview of the subscription box industry.