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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. Four key trends stand out as high-growth opportunities for online retailers.

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Nothing Is Free, Even Free Shipping

Hyken

It looks free and may be advertised as free, but it’s not free. As consumers, we must be careful and understand the difference between what is truly free and what is perceived as free. Let’s use free shipping as an example. I think we can all agree, free shipping is not free. It’s not free, no matter what you call it.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

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3 Things Connected TV Can Do that Linear Can’t

Retail TouchPoints

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. Typically in linear, you have to ship out your creative with more advance notice, and the way that it gets executed is quite different than in a digital environment.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. The canned format is not only heavy, which drives up shipping costs, but they also dent easily, driving up customer complaints and replacement costs.

Consumer 295
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4 Ways Google is Making it Easier to Shop (and Sell)

Retail TouchPoints

Google can afford to offer up all these services for free because its business model has always been built around advertising. Bottom line: more traffic = better results for advertisers. Combining Text and Visual Search to Help Consumers Find Exactly What They Want. These include: Inventory Tracking tool.