eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season
Retail TouchPoints
NOVEMBER 10, 2022
There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.
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