Advertising Consumer Marketing Spend Shipping 
Retail TouchPoints
AUGUST 7, 2023
After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. The trade-off is long shipping times, another thing Wish is working hard to improve.
Retail TouchPoints
JANUARY 5, 2023
Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.
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Indigo 9 Digital
FEBRUARY 13, 2023
Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. At one end of the supply chain, an entrepreneur identifies a product – usually through Chinese e-commerce platform AliExpress – which they think they can sell to European or American consumers. Wayfair uses advertising to buy growth.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
Inside Retail
AUGUST 13, 2023
As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week.
Retail Geek
MARCH 15, 2024
The two credit card data sets we work with now, Orion and Vela, are probably the most pertinent to my conversations about the consumer economy and certainly this conversation today about TMU. We are kind of in a unique spot, kind of have the dashboard on the consumer economy, if you will. We also explore where they could go next.
Inside Retail
JUNE 27, 2021
We will implement the same processes as we have done previously, with our Ship From Store functionality pointing to these stores as a priority,” Antony Hampson, general manager of ANZ for Superdry, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail. “A Potential impact on the supply chain.
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