article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The trade-off is long shipping times, another thing Wish is working hard to improve. which Yan said should enable faster shipping times on those products for North American customers. Reducing shopping and shipping friction. The company also is considering offering free shipping on orders above certain spending thresholds.

article thumbnail

How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Instead, there is an increasing focus on delivering more value for consumers, which can include other cost-reducing methods such as strategic discounts, targeted shipping offers, and rewards or cashback on purchases. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 232
article thumbnail

‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

We will implement the same processes as we have done previously, with our Ship From Store functionality pointing to these stores as a priority,” Antony Hampson, general manager of ANZ for Superdry, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail. “A Potential impact on the supply chain.

article thumbnail

Why retailers are moving their ad spending into in-store digital assets

Inside Retail

When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week. This trend is helping the retail media industry is building out a new category of marketing spend.”

article thumbnail

Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

In fact, February of 2023 had fewer sales than January, despite the really heavy advertising spend you mentioned. [10:47] One of the things I maybe should have said up front or maybe apparent to a lot of people is T-Moves marketing spend isn’t just that Super Bowl ad. We also explore where they could go next.

article thumbnail

Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. Wayfair’s customers who shop infrequently put pressure on marketing spend. Wayfair’s margins were 27.5% In 2021 Wayfair spent $1.4