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How Brands can Deliver More Value to Shoppers in 2023

Retail TouchPoints

Instead, there is an increasing focus on delivering more value for consumers, which can include other cost-reducing methods such as strategic discounts, targeted shipping offers, and rewards or cashback on purchases. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively.

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How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

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Why retailers are moving their ad spending into in-store digital assets

Inside Retail

When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week. While brands have often funded promotional campaigns for specific brands, there’s never been a really clear commercialisation of it, he says.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

We will implement the same processes as we have done previously, with our Ship From Store functionality pointing to these stores as a priority,” Antony Hampson, general manager of ANZ for Superdry, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail. “A Potential impact on the supply chain.

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Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

In fact, February of 2023 had fewer sales than January, despite the really heavy advertising spend you mentioned. [10:47] One of the things I maybe should have said up front or maybe apparent to a lot of people is T-Moves marketing spend isn’t just that Super Bowl ad. We also explore where they could go next.

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10 Most Important Ecommerce KPIs to Measure in 2023

Retalon

You can lift AOV by optimizing cross-sells, upsells, discounts, and promotions around your most popular or high margin items. You can shape product selection, promotions, and messaging around your most profitable customers. Setting the right expectations helps offset costs through lower shipping rates and restocking fees.

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The Google Ads Strategy of Purple Mattresses

Store Growers

Free & convenient shipping. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I Purple YouTube advertisements.