Retail TouchPoints
JANUARY 5, 2023
Instead, there is an increasing focus on delivering more value for consumers, which can include other cost-reducing methods such as strategic discounts, targeted shipping offers, and rewards or cashback on purchases. They should also seek out additional publishers that align with the brand and can drive in-market customers effectively.
Retail TouchPoints
NOVEMBER 25, 2020
. “Shopper behavior is also less predictable today, requiring more creative experimentation in merchandising and marketing. SoundCommerce allows us to track the exact impact of these variables on our profitability as we make real-time decisions regarding assortment, promotions, inventory, marketing and fulfillment.”
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Inside Retail
AUGUST 13, 2023
When Entwined first took over the account, the company had five games in the market and was shipping printed material to 4000 sites three times a week. While brands have often funded promotional campaigns for specific brands, there’s never been a really clear commercialisation of it, he says.
Inside Retail
JUNE 27, 2021
We will implement the same processes as we have done previously, with our Ship From Store functionality pointing to these stores as a priority,” Antony Hampson, general manager of ANZ for Superdry, told Inside Retail. A lot of people pulled back media spend,” Makejev told Inside Retail.
Retail TouchPoints
SEPTEMBER 28, 2020
With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.
Retail TouchPoints
SEPTEMBER 22, 2022
Companies plan to spend 30% of their marketing budget during the holidays, down from 36% in 2021. Kramer expects this to be offset by more promotional activity, which he called “one of the more significant levers that retailers can pull.” Omnichannel absolutely is an advantage for retailers,” said McGlynn.
Retail Geek
MARCH 15, 2024
One of the things I maybe should have said up front or maybe apparent to a lot of people is T-Moves marketing spend isn’t just that Super Bowl ad. They’re spending a fortune on digital ads and almost certainly losing a lot of money on every sale. Brand awareness and net promoter score. Scot: [30:15] Cool.
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