Remove Accounting Remove Advertising Remove Marketing Spend Remove Shipping
article thumbnail

Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

The trade-off is long shipping times, another thing Wish is working hard to improve. Europe should continue to be a strategically important region for Wish as our European customer base accounted for nearly half of the core marketplace revenue in Q2,” said Yan. Reducing shopping and shipping friction.

article thumbnail

How to Make the Most of Free Google Shopping Listings

Retail TouchPoints

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. Indeed, nearly three-quarters of online retail ad spend is now on Google Shopping ads, acquiring 85.3% of all clicks.

Shopping 187
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why retailers are moving their ad spending into in-store digital assets

Inside Retail

In the past, digital signage has very much been ‘let’s put a TV here and some LED here’ but those days are over,” adds Natalie Layton, Entwined’s key account manager. “It’s Today, there is a growing opportunity around connecting the in-store retail media piece of the broader marketing puzzle, continues Hanns.

article thumbnail

Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

They sourced respectively from a large account aggregator, like a budgeting app, and part of a POS system in the US. And Ernest essentially takes these massive and messy data sets, normalizes structures, and then puts them onto our platform so everyone from portfolio managers to marketers can see this third-party data.

article thumbnail

The Google Ads Strategy of Purple Mattresses

Store Growers

Free & convenient shipping. Here is a quote from CMO Alex McArthur : “We have more people on our creative team than our advertising or acquisition team. So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I Purple YouTube advertisements.

article thumbnail

Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Scot: [5:04] And then so then that was your primary thing so then you did you guys realize that you needed to build you look at all the software for shipping and inventory management and build your own and then you, tell the story of that. Matt: [4:59] Yeah it was a it was a lot of fun so. Pain management we really tried to rely on our.