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eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

There are a lot of theories about how inflation, supply chain constraints and other dynamics will impact consumer behaviors. But clearly deal hunting is top-of-mind for older consumers: while 55% of Gen Z consumers said they plan to spend more on holiday shopping and celebrations, a mere 39% of millennial shoppers intend to do the same.

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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. Four key trends stand out as high-growth opportunities for online retailers.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

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A Consumer Brands’ Guide to Understanding and Navigating Amazon’s Private Label Business

Retail TouchPoints

If you’re a consumer brand in a category with Amazon private label, however, Amazon’s private label presence certainly feels more pronounced. The canned format is not only heavy, which drives up shipping costs, but they also dent easily, driving up customer complaints and replacement costs. Volumes are highly uncertain.

Consumer 299
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Prepare to win with Amazon

Inside Retail

Simply listing products on Amazon Australia is unlikely to cut it in this competitive space, where tens of thousands of sellers are vying for consumers’ attention. Is your fulfilment process improving the customer experience or not? Fulfil customer expectations with fast, efficient delivery. Connect your products to consumers.

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Preparing for the future of online retail

Inside Retail

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

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Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

But there are rules and there are specific ways to get products seen by consumers. Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Here’s what’s happening.