article thumbnail

eBay Ads Holiday Report Reveals Keys to Advertising Success During an Elongated Season

Retail TouchPoints

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

article thumbnail

The four trends defining online retail in 2024

Inside Retail

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. Modern fulfilment methods Alternative, or modern-day, fulfilment options are on the rise for retailers, on the basis of cost and convenience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

article thumbnail

Amazon Pours $1.4 Billion Into Tech Hubs, Expands Phoenix Fulfillment Operations

Retail TouchPoints

Teams in these cities will support various businesses across the company, including Alexa, Amazon Advertising, Amazon Fashion, Amazon Fresh, Amazon Web Services (AWS) and OpsTech. 11 Fulfillment And Delivery Centers To Open In Metro Phoenix. Amazon plans to invest $1.4

article thumbnail

Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Don’t oversell products if you don’t have the supply to fulfill orders. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos.

article thumbnail

Michaels Prepares Marketplace Offering to Offer More Than ‘Just Coupons and Discounts’

Retail TouchPoints

The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment. The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website.

article thumbnail

Best Practices for Selling on Amazon You May Be Missing

Retail TouchPoints

Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon.