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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. Retail Dive. January 2021.

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Supplier Diversity: A Look Around the Globe

Rangeme

This 2022 retail trend is welcome news for diverse suppliers looking for growth abroad. Right now, consumer packaged goods (CPG) companies are trying to manage the risk of tighter profit margins. Globally, we’re seeing a rise in conscious consumerism , where consumers shop according to their values. Retail Touchpoints.

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5 Ways to Make Your Retail Store Grow Faster

Indigo 9 Digital

There are many retailers pursuing this strategy right now. Ulta Beauty has a deal with Target to open at least 800 mini Ulta Beauty stores within Target stores. Since 1988, health care has been offered to all full time and part time Starbucks’ employees including coverage for their partners. Do you like this content?

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RangeMe Recap of the 2021 Global Market: Fall Experience

Rangeme

The goal of bringing suppliers and retail buyers across categories from around the world to meet face-to-face virtually was happily fulfilled. Plus, attendees got to join live educational sessions from top leaders and experts in the consumer packaged goods (CPG) and retail industry. Omnichannel retail and OmniMerchants.

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Staying Competitive: Keeping Up With Amazon

Rangeme

As retail catapults into the future, companies can’t afford to get left behind. Leading the way in industry influence, Amazon shapes global retail standards and shopping habits. Digital advertising. Suppliers nimbly adapt to consumers’ values. Target added 20 Black-owned or -founded beauty brands to its assortment.

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Household Products: Their Need to Go Green or Go Home

Rangeme

COVID-19 turned cleaning brands into lifestyle brands and built disinfecting habits consumers won’t soon forget. Across the entire consumer packaged goods (CPG) industry, we saw e-commerce and value-driven purchasing take off since the start of the COVID-19 pandemic. It’s 2022 and sustainable packaging is all the rage.

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Honoring Black Business Month: Helpful Resources for Black Entrepreneurs

Rangeme

It’s an opportunity to support the 10% of American businesses that are Black-owned, particularly in sectors such as health care, social work, repair and maintenance, beauty salons, and restaurants. Moreover, this is an international issue, with opportunities for product providers and retailers in other global markets.