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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior. Facebook advertising will continue to be an obvious choice.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

After several years of declines and a host of executive switch-ups (particularly in the CEO role), Wish began a major overhaul of its business (still underway) and launched a marketing blitz to “reintroduce” itself to consumers in August 2022. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Curious about how consumer attitudes and behaviors are evolving? What consumers really want from brands and retailers. EY (Ernst & Young) has been tracking changing consumer sentiments since the onset of COVID-19 and will soon launch its 8 th Future Consumer Index. 17 from 1:20 to 2:10 p.m.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Ethical Commerce: What it is and Why it’s Important

Retail TouchPoints

As the world witnessed and weathered recent events including the COVID-19 pandemic, natural disasters, civil unrest and a heavy focus on social issues, retailers and consumers alike have developed a deeper understanding of the relationship between business, humans and the planet we all share. What is Ethical Commerce?

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Your Full Guide on Partnering With a Subscription Retailer, Part 2

Rangeme

These days, it seems like you can order monthly subscription boxes for just about anything from pet products, health and beauty products, clothing, to food and beverage products. Morgan Brod, Merchant Developer at SnackMagic, expresses that she sources brands that have unique, specialty products. Source: Kustomer.

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Jason & Scot Show Episode 315 – 2023 Turkey5 Recap with Salesforces Rob Garf

Retail Geek

The discussion then turns to Amazon’s innovative advertising approach during a Friday NFL game, where shoppable ads were displayed via QR codes. Consumers were patient, waiting for attractive deals, while retailers managed their inventory and discounting strategies well. billion consumers are shaping shopping trends.