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2021 Global Retail Trends That Paved the CPG Way

Rangeme

That’s what global consumers are saying, united by product trends that transcend consumer packaged goods (CPG) categories and national boundaries. Today’s global consumer trends influence e-commerce strategies, online marketplace assortments, and retail marketing trends in the U.S. and beyond.

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The Men’s Beauty Care Market is Groomed for a Successful Future

Rangeme

And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% COVID impacting beauty. According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same.

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It’s a Beauty-Full Match for these Emerging Small Businesses

Rangeme

Astoria Beauty Bar is no cookie-cutter, assembly-line salon. The idea for the Astoria Beauty Bar concept was born out of the pandemic. At Astoria Beauty Bar, education is a key part of the experience, one that is glossed over by many of the larger salons, according to DeMartino. The salon’s origin.

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How Walgreens is Helping Consumers Elevate Their Personal Care Routines

Rangeme

Consumers have adapted their everyday routines to contribute to their overall wellness goals, and the personal care products they choose are a reflection of this. And our purpose within the division is to create more joyful lives by providing everyone with the best personal care solutions that promote personal health and wellbeing.

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What is a Niche Market?

Small Biz Trends

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

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Rare Beauty: 6 Parts of its Strategy to Emulate

Indigo 9 Digital

By Tricia McKinnon The era of celebrity beauty brands is here. With Rihanna’s eyewatering success with her Fenty beauty and skincare brands many celebrities from Lady Gaga to Selena Gomez to Jennifer Lopez are jumping into the beauty space hoping to emulate Rihanna’s success. Lean into diversity.

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retailX Heads Back to Chicago, Providing 7 Targeted Tracks on Industry Tech & Trends

Retail TouchPoints

This year’s theme, “Empowering Seamless Consumer Experiences,” spotlights the ongoing need for retailers and brands to activate consumer engagement across all channels. Seven tailored tracks will support the underlying theme but also dig into the specific goals and challenges of executives across the entire retail ecosystem.