Retail TouchPoints

MAY 30, 2025

They focused on purpose, product superiority, promotion and emotional benefit. Promoting a positive work culture. By highlighting this expertise, you can make your marketing messages more credible and establish your company as a trusted authority. Matt Watts is Group Head of Planning at krow Group. The result?

Marketing 147

Marketing Advertising Consumer Promotions 147

Retail TouchPoints

MARCH 11, 2025

By offering participants a chance to win a fun prize through this type of consumer promotion, you can create excitement for your brand, attract new customers and keep existing consumers coming back for more. A sweepstakes is a type of consumer promotion that is based on chance, where every entrant has the same opportunity to win.

Promotions 246

Promotions Consumer Fulfillment Advertising 246

Retail TouchPoints

OCTOBER 22, 2024

The key is understanding what CX looks like at each stage and establishing a CX strategy built to adapt as the business grows from one stage to the next. These companies operate in competitive markets where personalized service can make or break their success. At this stage, having an adaptable CX strategy in place is crucial.

Payment Services 264

Payment Services ATS Customer Experience Boutique 264

Retail TouchPoints

NOVEMBER 27, 2024

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. But where does that leave your marketing strategies for the humble shop floor? Here are three key reasons they work so well: 1.

Consumer 277

Consumer Marketing Promotions Customer Experience 277

Inside Retail

MAY 22, 2025

Despite rising promotional activity and an increased cost of business, Myer has achieved sales growth, albeit dragged down by the performance of its apparel brands. The post Myer cites volatile market and distribution issues in tough second half appeared first on Inside Retail Australia. The company says its second-half sales rose 1.9

Marketing 147

Marketing Apparel Promotions Fulfillment 147

Retail TouchPoints

DECEMBER 4, 2024

There is no hiding when your competitors’ products are right next to yours in search results at a quarter of the price tag. Odds are everyone has heard the foundational marketing concept of the 4Ps (product, promotion, price, placement) as the basic levers of driving growth.

Advertising 278

Advertising Promotions Marketing Returns 278

Inside Retail

APRIL 14, 2025

According to a report by iResearch, the market size of micro-dramas in China last year reached US$6.85 Theyre easy, snackable content, Olivia Plotnick, founder at Wai Social, told Inside Retail. The product might only be mentioned subtly or not at all. But success requires a delicate balance between entertainment and promotion.

Retail Marketing 189

Retail Marketing Marketing Department Stores Advertising 189

Inside Retail

JANUARY 5, 2025

Two of the nations major employers, with a combined workforce of 320,000 staff and about a 66 per cent share of the grocery market, Woolworths and Coles endured a 2024 they would no doubt rather forget. and a low point of $15.24, albeit edging close to the higher mark at years end. billion, but booked provisions worth $1.6

Consumer 246

Consumer Supermarket Promotions Net Profit 246

Retail TouchPoints

NOVEMBER 6, 2024

Through the strategic partnership, nearly 900 stores will use RFMN’s dynamic Digital Window Signs to promote weekly sales programs, special events, promotional ads and other ad messages, powered by Save A Lot’s retail media network.

Location 278

Location Grocer Promotions Advertising 278

Retail TouchPoints

JANUARY 29, 2025

John Ferdinand, who heads the anti-counterfeiting team at intellectual property (IP) management firm Marks & Clerk , said that in the European Union (EU) alone, the apparel industry loses approximately 12 billion ( $12.48 billion ) annually to counterfeiting, equating to approximately 5% of all clothing sales in that market.

Marketing 264

Marketing Promotions Consumer Apparel 264

Retail Gazette

APRIL 1, 2025

in the 12 weeks to 23 March 2025, with its market share slipping to 12.5%, according to the latest data from Kantar. In contrast, Aldi and Lidl both gained market share during the period. Aldis market share rose to 11.0%, while Lidls increased to 7.8%, as their sales grew by 5.6% share of the market.

Promotions 111

Promotions Supermarket Grocer Marketing 111

Retail Focus

NOVEMBER 26, 2024

The influencer marketing industry was priced at £21 billion in 2024 and is projected to rise to £25 billion pounds by the close of 2024. In a market saturated with #AD, authenticity isn’t just a buzzword—it’s the key to success,” says Cristiano Winckler, Director of Digital Operations at Somebody Digital.

Promotions 246

Promotions Consumer Advertising Marketing 246

Retail TouchPoints

OCTOBER 25, 2024

The Journal also reported that consumers are traveling to cheaper zip codes to shop and are joining loyalty programs to take advantage of promotions in greater numbers, according to retail analysts. Using creators to market a holiday destination, makeup or fashion brand seems intuitive, given the products’ glamorous or experiential nature.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. My Gen Z colleagues at work have a completely different mindset than my kids (also Gen Z), who are still in school. Retailers must reflect this diversity in their marketing.

Returns 278

Returns Promotions Shopping Shipping 278

Retail TouchPoints

JANUARY 2, 2025

At the same time , in-person shopping and spending also saw gains , with Mastercard remarking on what it called consumers balanced basket: restaurant spending grew 6.3% Also in line with expectations, consumers sought out value this year, reported Mastercard, with promotions driving sales throughout the season. last year).

Consumer 283

Consumer Returns Jewelry Promotions 283

Retail Focus

DECEMBER 6, 2024

Email marketing has become a cornerstone of delivering this seamless retail customer experience, acting as a direct and personalized communication channel between brands and their customers. It involves connecting the dots between various touchpoints, including online stores, physical locations, customer support, and marketing communications.

Customer Experience 130

Customer Experience Marketing Customer Retention Promotions 130

Retail TouchPoints

OCTOBER 16, 2024

According to one Gartner Market Guide : “By 2025, the top 10 global retailers by revenue will leverage contextualized real-time pricing…to manage and adjust in-store prices for customers.” ” The overall market outlook for AI pricing solutions indicates continued growth, with Coresight estimating the market will reach $1.6

Consumer 306

Consumer Retailing Pricing Inventory Management Promotions 306

Retail TouchPoints

OCTOBER 11, 2024

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary. It’s usable by everyday consumers, and that’s what makes it powerful.”

Management 278

Management Marketing Consumer Promotions 278

Retail TouchPoints

OCTOBER 17, 2024

As retailers come to terms with the boundless potential of generative AI, Cognizant has identified three key areas where this technology will make the most significant and immediate impact: commerce, marketing and customer service. Farfetch uses a generative AI tool called Phrasee to improve its email marketing campaigns.

Customer Experience 308

Customer Experience Shopping Marketing Promotions 308

Retail TouchPoints

JANUARY 21, 2025

Experiences are, at their core, emotional for customers. As todays brands undergo a marketing transformation, understanding and managing these emotional peaks and valleys is the key to delivering great experiences that foster lasting relationships. So how can brands identify emotional touch points that result in positive outcomes?

Customer Experience 285

Customer Experience Checkout Management Marketing 285

Retail TouchPoints

MAY 9, 2025

Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. A movement is growing among food retailers that is not only disrupting how they go to market but is rewriting shopper expectations altogether. As such, traditional grocers are losing market share.

Grocer 173

Grocer Supermarket Promotions Customer Experience 173

Inside Retail

JUNE 3, 2025

As the legalised cannabis industry continues to grow, despite starts and stops caused by shifting federal regulations per state, retailers need to stay up to date on the varying types of consumers interested in exploring this market and the types of products theyre searching for. billion by 2028.

Retail Marketing 130

Retail Marketing Marketing Consumer Accessories 130

Retail TouchPoints

NOVEMBER 29, 2024

and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. for every $1 spent on influencer marketing, one study found. influencer).

Social Commerce 278

Social Commerce Beauty and Health Payment Services Consumer 278

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.”

Fashion 277

Fashion Target Market Marketing Promotions 277

Inside Retail

OCTOBER 25, 2024

First-party data allows customers to be segmented into groups that brands can tailor relevant, timely promotions to – no more emails promoting children’s clothing to bachelors who have only ever bought menswear from you, for example. I look at it from a perspective that there is identifying it, then capturing it, then nurturing it.

Promotions 242

Promotions Marketing Customer Experience Advertising 242

Inside Retail

NOVEMBER 27, 2024

The Black Friday Cyber Monday sales period has expanded to become ‘Black November’ this year, with many retailers and brands starting their promotions earlier than ever. This presents a unique opportunity for us to offer great value at a time when customers are looking for ways to stretch their dollars further.

Markdowns 241

Markdowns Promotions Advertising Department Stores 241

Retail TouchPoints

JANUARY 2, 2025

These platforms have revolutionized the way consumers shop, offering convenience, variety and competitive pricing at the click of a button. They are willing to wait for extended periods if it means securing products at rock-bottom prices. For context, theres been an incredible amount of spending to put Americans on notice.

Consumer 289

Consumer Shipping Shopping Marketing 289

Retail TouchPoints

MARCH 12, 2025

In his first earnings cycle at the helm , Kohls new CEO Ashley Buchanan laid out his plan to turn around the embattled company, which has struggled for years to return to a position of strength while fending off activist investors. Sales were down at the department store in both Q4 2024 and for the full year, both of which ended Feb.

Store Layout 267

Store Layout Promotions Jewelry Department Stores 267

Retail TouchPoints

NOVEMBER 4, 2024

But even now, with the platform’s existence more precarious than ever, it continues to expand its user base, cultural influence and status as a marketing and commerce powerhouse. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? For more than two years the fate of TikTok in the U.S.

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

OCTOBER 31, 2024

We wanted to ensure our Roblox update would create strong reach and impressions for our target youth market,” the Clarks marketing team said in a statement to Retail TouchPoints. Clarks has seen “incredible success” on the platform, according to the brand’s marketing team, generating the following results: 16.2+

Accessories 278

Accessories Fashion Marketing Apparel 278

Retail TouchPoints

NOVEMBER 7, 2024

“We see the value Carrot Tags offer as they help Instacart shoppers to be more independent when fulfilling online orders, allowing our associates to focus on store operations and providing excellent customer service,” said Scott Patton, VP at Aldi in a statement.

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Fulfillment Supermarket Grocer Store Operations 278

Retail Focus

NOVEMBER 27, 2024

Retail Focus caught up with experts in the flooring market to find out more about their latest solutions and the long-term benefits they offer to retailers large and small. How is all this possible in just a few steps? The retailer recently opted for Karndean LooseLay flooring in its head office and Carnaby Street store.

Promotions 289

Promotions Fashion Consumer Marketing 289

Inside Retail

OCTOBER 13, 2024

It has been seven years since Amazon acquired the American grocery chain Whole Foods Market, but from its perspective, it is still only scratching the surface of the grocery sector. The way we see it: It’s still Day 1,” stated Tony Hoggett, senior vice president of worldwide grocery stores at Amazon. “The asked Varadarajan.

Planning 245

Planning Supermarket Fulfillment Shopping 245

Retail TouchPoints

JANUARY 9, 2025

[Editors note: I sat down with the folks at PAN, our co-host for an exclusive event that will take place Monday, Jan. at KYMA at Hudson Yards, to discuss a few of the key trends retail will be grappling with in 2025 for this blog post. Read on to take a look at the issues we plan to watch and cover onRetail TouchPoints.

Social Commerce 289

Social Commerce Consumer Promotions Shipping 289

Retail TouchPoints

JANUARY 7, 2025

Moreover, what they find valuable from a retail or product perspective can depend both on the product category or their mindset at a specific point of time. Getting this more granular perspective also can help you be more creative with your pricing, promotions and experiential strategies.

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

JANUARY 22, 2025

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. Every market is unique, often subject to its own regulations, availability of materials as well as supply chain and logistical quirks. Where will you find the resources to build your displays?

Payment Services 279

Payment Services Point of Sale Shipping Marketing 279

Retail TouchPoints

JUNE 2, 2025

At its core, IoT consists of a network of devices that communicate and share data in real time. If a particular section of the store sees more traffic, a digital display could promote items from that section, creating a tailored shopping experience. When combined with digital signage, this data is translated into actionable insights.

Inventory Management 173

Inventory Management Store Layout Promotions Store Operations 173