Tokinomo

FEBRUARY 20, 2025

Artificial Intelligence and automation are revolutionizing in-store retail media , transforming how retailers engage with consumers, optimize operations, and drive sales. By leveraging advanced technologies, retailers can create personalized, efficient, and dynamic shopping experiences that meet the evolving expectations of modern consumers.

Consumer 130

Consumer Shopping 130

Tokinomo

FEBRUARY 13, 2025

Private-label brands are reshaping the retail landscape. Known for affordability and quality, these brands are thriving, driven by shifting consumer priorities and economic considerations. As private-label sales continue to rise, in-store retail media is emerging as a key tool for retailers to connect with shoppers, highlight their unique offerings, and drive engagement in both physical and digital environments.

Consumer 130

Consumer 130

Tokinomo

FEBRUARY 4, 2025

Explore the latest in retail trends for 2025, including digital platforms, AI innovations, and the growing influence of discount grocers. Dive into our 100th edition of Monthly Snacks.

Grocer 238

Grocer Retail Trends Marketing 238

Tokinomo

JANUARY 27, 2025

Millennials are reaching middle age, and baby boomers are retiring. Enter Gen Z and Gen Alpha, the customers of tomorrow. These digitally native generations are reshaping the retail landscape with their unique preferences, values, and behaviors. How can brands effectively connect with them while maintaining their appeal across all generations?

Retail Marketing 130

Retail Marketing Marketing 130

Tokinomo

JANUARY 22, 2025

In an era of rapid change in consumer behavior and retail dynamics, Consumer Packaged Goods (CPG) brands are turning to new strategies to stand out in a crowded marketplace. Among these, in-store retail media has become a game-changer, offering brands a unique opportunity to connect with shoppers at the point of purchase. This article delves into the power of in-store retail media, highlighting its benefits for CPG brands, its role in shaping the shopper experience, and the emerging trends drivi

Consumer 130

Consumer ATS 130

Tokinomo

JANUARY 22, 2025

Retail media is rapidly transforming how brands connect with consumers, but succeeding in this dynamic space is far from simple. Many companies struggle to unlock their full potential, held back by complex challenges that demand innovative solutions. In this article, we explore the critical retail media challenges and provide fresh strategies to help brands stay ahead, build resilience, and drive meaningful results.

Consumer 246

Consumer 246

Tokinomo

DECEMBER 27, 2024

2024 has finally come to an end. Yes, we cant believe it either. We are a few hours away from entering 2025 and we wanted to do a short wrap-up and show you what happened last year in the retail and in-store marketing world.

Marketing 130

Marketing 130

Tokinomo

DECEMBER 19, 2024

The holiday season is a time for joy, togetherness, and festive cheerand brands often seize the opportunity to create commercials that capture the spirit of Christmas. In 2024, FMCG brands and retailers have outdone themselves, delivering creative, heartwarming, and memorable campaigns that not only entertain but also reflect themes of tradition, kindness, and celebration.

Marketing 246

Marketing 246

Tokinomo

DECEMBER 11, 2024

Seasonal trade marketing is a game-changer for FMCG brands. Holidays, cultural events, and changing seasons create windows of opportunity to captivate consumers, drive foot traffic, and increase product turnover. These campaigns not only cater to consumer emotions but also strengthen relationships with retailers by enhancing store experiences.

Marketing 245

Marketing Consumer 245

Tokinomo

DECEMBER 4, 2024

Campaign Corner Christmas is just around the corner and brands have started to release their Christmas campaign and commercial.

Marketing 130

Marketing 130

Tokinomo

NOVEMBER 28, 2024

In-store retail media has evolved into a critical tool for engaging customers at the point of purchase. In today’s digital-first world, where e-commerce dominates, the physical store remains a vital touchpoint for brands to connect with shoppers in immersive and memorable ways. From dynamic digital displays to voice-activated promotions, in-store media bridges the gap between digital innovations and tangible experiences, offering a unique opportunity to influence purchasing decisions in real-tim

Advertising 130

Advertising Promotions Consumer ATS 130

Tokinomo

NOVEMBER 1, 2024

Campaign corner Halloween is one of the most appreciated holidays and brands are “fighting” to show their products with the most creative ads. Here are two of our favorite commercials this Halloween.

Shopping 130

Shopping Marketing 130

Tokinomo

SEPTEMBER 17, 2024

Trade marketing is a crucial aspect of any business's success in today's highly competitive market. By effectively implementing trade marketing strategies, companies can enhance their brand presence, boost sales, and build strong relationships with retailers and customers alike. In this article, we will explore innovative trade marketing ideas that can help businesses thrive in the ever-evolving market landscape.

Marketing 130

Marketing Retail Trends 130

Tokinomo

SEPTEMBER 13, 2024

Shopper marketing has evolved significantly in recent years, especially within the European grocery retail sector. As consumer behavior shifts and digital engagement increases, understanding the nuances of shopper marketing becomes essential for retailers aiming to enhance customer experiences and drive sales.

Marketing 130

Marketing Customer Experience Consumer Retail Trends 130

Tokinomo

SEPTEMBER 1, 2024

Campaign corner Smells like…Mayo? You know those great commercials for perfumes in which a celebrity goes on the mountain, then on the ocean while explaining how great it is to be free? Well, this is not that for sure. What if we were to tell you that Hellmans is launching a Mayo-inspired fragrance? With Will Levi’s help, Hellmans created a commercial that seems to mock all perfume commercials ever made in which Levi is presenting his No 8 fragrance.

Consumer 246

Consumer Marketing 246

Tokinomo

AUGUST 26, 2024

Retail media has become increasingly influential in the grocery sector, revolutionizing the way brands connect with consumers. With advancements in technology and the shift towards digital platforms, retail media has transformed the way products are marketed and sold. In this article, we will explore the definition and role of retail media in the grocery industry, its influence on consumer behavior, its impact on sales, the rise of digital retail media, and future trends to watch out for.

Consumer 130

Consumer Marketing 130

Tokinomo

AUGUST 2, 2024

Creating a seamless and unified shopping experience has become paramount. Retailers must effectively blend their online and offline channels, harness data to personalize interactions, and build cohesive brand identities across touchpoints. Technology plays a crucial role in achieving these goals, but it also presents its own set of challenges. This article will explore the concept of unified retail experiences, the role of technology in their creation, strategies for implementation, overcoming h

Shopping 130

Shopping Customer Experience 130

Tokinomo

JULY 25, 2024

Interactive displays have become an indispensable tool for businesses and organizations seeking to engage their audiences in a dynamic and immersive manner. With the right placement and management strategies, these displays can effectively captivate, inform, and entertain. This article explores the best practices for placing and managing interactive displays, providing valuable insights into the potential of this technology.

Management 130

Management Customer Experience 130

Tokinomo

JULY 24, 2024

Sensory marketing is a powerful tool that can greatly impact shopper engagement. It taps into the various senses of consumers to create a memorable and immersive experience. Understanding how sensory marketing works and its psychological effects on consumers can provide valuable insights for businesses looking to enhance their marketing strategies. In this article, we will explore the different aspects of sensory marketing and its role in influencing buying decisions and customer loyalty.

Marketing 130

Marketing Consumer 130

Tokinomo

JULY 24, 2024

Understanding consumer decision-making is crucial for businesses seeking to capture the attention and loyalty of their target audience. While rationality and logic play an important role in the decision-making process, emotions are equally influential and can often sway purchasing decisions. This article explores the interplay between emotions and consumer decision-making, shedding light on their impact and significance.

Consumer 130

Consumer Marketing 130

Tokinomo

JUNE 28, 2024

In today's ever-evolving business landscape, demand creation has become a crucial aspect of success for companies across industries. As traditional marketing methods become less effective, businesses are turning towards next generation demand creation strategies to drive growth and stay ahead of the competition. In this article, we will explore the concept of next generation demand creation, the role of technology in demand creation, strategies for implementation, challenges, and solutions, as w

Marketing 130

Marketing 130

Tokinomo

JUNE 27, 2024

Programmatic advertising has revolutionized the media buying landscape, offering unprecedented efficiency and precision. In this beginner's guide, we delve into its impact on media buying and its significance in retail media.

Advertising 246

Advertising 246

Tokinomo

JUNE 27, 2024

In today's digital age, the retail industry is undergoing a significant transformation. Connected retail, also known as omnichannel retail, is revolutionizing the way people shop. With the integration of technology and seamless customer experiences, connected retail is redefining the traditional brick-and-mortar shopping experience. Let's delve into the concept of connected retail and understand its evolution in the digital era.

Shopping 130

Shopping Customer Experience Retail Marketing Marketing 130

Tokinomo

JUNE 19, 2024

The retail value chain is a crucial concept that businesses must understand in order to succeed in today's competitive marketplace. By comprehending the intricacies of this chain, organizations can identify opportunities for growth and leverage them to their advantage. In this article, we will explore the various components of the retail value chain, discuss its significance for business, delve into the challenges faced in managing it, and highlight strategies to optimize its efficiency.

Management 263

Management Customer Experience Retail Marketing Marketing 263

Tokinomo

JUNE 1, 2024

Category Management plays a pivotal role in the intricate landscape of retail, yet its essence extends beyond mere simplicity. At a fundamental level, it aims to enhance customer experiences, streamline operational efficiencies, and cultivate profitability. However, the realm of Category Management delves deeper than surface perceptions, encompassing a multifaceted approach to retail strategy.

Management 261

Management Customer Experience Marketing ATS 261

Tokinomo

MAY 30, 2024

The customer journey is a complex path, fraught with uncertainties and challenges. 70.19% of online shopping carts end up abandoned , indicates a statistic from the Baymard Institute. Reflect on the implications: out of every 100 potential customers, a staggering 70 will depart without completing a purchase. Imagine the revenue boost if those lost sales were converted into successful transactions.

Customer Experience 130

Customer Experience Shopping Retail Marketing Marketing 130

Tokinomo

MAY 20, 2024

Empower Your Employees with Data-Driven Decision Making: Delivering an exceptional retail experience is paramount. It's not just about offering great products; it's about crafting an environment where customers feel valued and engaged. From personalized service to strategic inventory management, every aspect of the retail experience plays a crucial role in attracting and retaining customers.

Shopping 264

Shopping Inventory Management Management Customer Experience 264

Tokinomo

MAY 15, 2024

Finding the right retail assortment feels like striking gold. From corner convenience stores to e-commerce titans like Amazon, everyone's on the hunt for that winning combination of products that'll have customers coming back for more. Whether it's stocking up on a little bit of everything or catering to a specific niche, getting your assortment strategy spot-on can make all the difference between booming sales and empty aisles.

Planning 147

Planning Marketing 147

Tokinomo

APRIL 29, 2024

In today's world of endless choices, picking the right product or service can feel like navigating a maze. But there's a shortcut: brand trust. In this article, we're diving into what brand trust really means and why it matters. Ever wonder why you trust certain brands? It boils down to three things: your experience with their product, how they treat you as a customer, and the impact they have on society.

Marketing 264

Marketing 264

Tokinomo

APRIL 19, 2024

In today's competitive marketplace, building a strong brand is essential for success. A well-defined brand not only helps businesses stand out from the crowd but also creates a sense of trust and loyalty among consumers. In this comprehensive step-by-step guide, we will explore the importance of brand building and provide practical tips on how to establish and grow your brand effectively.

Consumer 264

Consumer Marketing 264

Tokinomo

APRIL 17, 2024

It’s been 5 years since Tokinomo started to rethink retail. 5 years full of innovation, dedication and successful collaborations and campaigns. During this time, Tokinomo has emerged as a trailblazer in the retail marketing landscape, weaving innovation, technology, and sustainability into a tapestry that transforms in-store experiences. Hence, Tokinomo is not merely a provider of robotic displays but a catalyst for change in the retail industry.

Advertising 147

Advertising Retail Marketing Marketing 147

Tokinomo

FEBRUARY 6, 2024

In a world brimming with choices, where a stroll down a supermarket aisle presents a myriad of similar options, what compels a consumer to choose one brand over another? This is where the concept of brand power comes into play, transcending mere product attributes and delving into the realms of consumer trust, recognition, and emotional connection.

Supermarket 264

Supermarket Consumer Marketing 264

Tokinomo

FEBRUARY 5, 2024

Campaign corner Reese’s Super Bowl teaser. The announcement of a significant alteration to Reese's iconic peanut butter cups has caught numerous people by surprise. One individual is particularly impacted by this revelation, dramatically exclaiming "NOOOOO!!!" as he stands on a tennis court, amidst a barrage of airborne tennis balls. The specifics of this contentious modification are set to be disclosed during the Super Bowl LVIII broadcast on February 11, 2024.

Checkout 264

Checkout Marketing 264

Tokinomo

JANUARY 31, 2024

In today's fast-paced world, customers expect shopping to be smooth and hassle-free, whether they're clicking through a website or strolling through store aisles. This article dives into what it means to provide a seamless shopping experience, a journey so fluid and convenient that it feels natural to the customer.

Shopping 264

Shopping 264

Tokinomo

JANUARY 29, 2024

Campaign corner Back to basics. Lowes Foods, a regional grocery chain, has introduced a new campaign for its private-label brand, Brown Bag. This brand is known for excluding seven unhealthy additives, such as artificial flavors and high-fructose corn syrup, from its range of over 900 products. The campaign features a character named "Basic B" a humorous take on an online influencer who is extremely enthusiastic about Brown Bag's simple and healthy ingredients.

Returns 130

Returns Marketing 130

Tokinomo

JANUARY 23, 2024

In an era where retail theft is evolving into a sophisticated challenge, businesses across America are facing an unprecedented surge in shoplifting and organized retail crime (ORC). These shifts are not only impacting the bottom line of businesses but also altering the shopping experience for consumers nationwide.

Consumer 264

Consumer Shopping 264

Tokinomo

JANUARY 16, 2024

In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or a catchy slogan. Retail branding is all about mixing online and in-store strategies to stand out. It helps a store or brand connect with people, build trust, and keep customers coming back.

Shopping 264

Shopping Retail Marketing Marketing 264