Tokinomo

JANUARY 16, 2024

In the busy world of shopping and stores, retail branding is really important. It's not just about having a cool logo or a catchy slogan. Retail branding is all about mixing online and in-store strategies to stand out. It helps a store or brand connect with people, build trust, and keep customers coming back.

Shopping 228

Shopping Retail Marketing Marketing 228

Tokinomo

JANUARY 16, 2024

Campaign corner Just like winning. In the run-up to the Super Bowl LVIII, Frito-Lay's NFL playoff campaign features three NFL veterans and numerous fans to suggest that enjoying fresh packs of Lay’s, Ruffles, Doritos, or Cheetos, collectively branded as “The Official Chip of Super Bowl LVIII” (even though Cheetos are technically puffs), feels akin to experiencing the triumph of winning the Super Bowl.

Shopping 201

Shopping Retail Marketing Marketing 201

Tokinomo

JANUARY 9, 2024

"Omnichannel" – you've probably heard this term a lot, in meetings, online, maybe even used it yourself. It's become a buzzword, but what does it really mean? In this article, we're going to clear up the confusion. We'll explain exactly what omnichannel commerce is, and how it's different from multichannel and single-channel commerce.

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Tokinomo

JANUARY 8, 2024

Happy New Year! In this first Weekly Snacks edition for 2024 we’ll show you the best ads and campaigns at the moment, retail trends and technology to keep an eye on, and opinions from experts that will help you.

Inventory Management 198

Inventory Management Management Retail Trends ATS 198

Tokinomo

DECEMBER 20, 2023

2023 marked a year of unparalleled achievement for Tokinomo, characterized by groundbreaking innovations, influential participation in key events, and notable recognition in the retail marketing sphere.

Retail Marketing 241

Retail Marketing Marketing 241

Tokinomo

DECEMBER 18, 2023

Campaign corner Santa’s wish. Santa, in a nationwide letter, has requested savory snacks instead of cookies this year, suggesting Canadians leave out chips. Research by Frito Lay Canada and Angus Reid Forum shows that 68% of Canadians sometimes prefer savory holiday snacks. Frito Lay is advocating for this new tradition, aligning with their popular brands like Lay's®, Doritos®, and Cheetos®.

Retail Trends 227

Retail Trends Shopping Marketing 227

Tokinomo

DECEMBER 13, 2023

The retail industry is an ever-changing landscape. How do big data and retail combine? The global big data analytics in retail market size was valued at $4,854 million in 2020 and is projected to reach $25,560 million by 2028. This shows us the importance of big data in retail.

Retail Marketing 207

Retail Marketing Marketing ATS 207

Tokinomo

DECEMBER 12, 2023

Campaign corner Coca-Cola Christmas commercial. Coca-Cola encourages spreading winter cheer with " I Could Be Santa Claus " by Celeste in the background. From holding doors for strangers to surprising family with presents, small acts of kindness matter during the holidays. A heartwarming family reunion unfolds, and a Coca-Cola truck, driven by a man in a red suit, lights up the snowy night.

Returns 215

Returns Shopping Marketing 215

Tokinomo

DECEMBER 6, 2023

Ready to deep dive into the world of point of sale? In this article, we will share anything you need to know about POS and POS systems. You will discover the main benefits of using POS and how much you need to get out of your pocket for a POS system.

Point of Sale 186

Point of Sale Advertising 186

Tokinomo

DECEMBER 5, 2023

Campaign corner Organic rice. In a new commercial , a cluster of ducklings is observed excitedly gathering and chirping near a recently filled bowl of Lundberg rice. Suddenly, one duckling voices the sentiment that the rest of the ducklings won't settle down until it's made clear to observers that Lundberg Family Farms rescues ducklings and offers organic rice choices.

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Tokinomo

NOVEMBER 29, 2023

POP displays are used by retailers and brands to promote their products and attract the attention of shoppers. However, how much does a POP display cost? In this article, we will show you the different things that impact POP display costs, so that you can make an informed decision.

Promotions 221

Promotions Advertising 221

Tokinomo

NOVEMBER 27, 2023

Campaign corner Friendsgiving. To commemorate the 18th anniversary of the theatrical release of “Just Friends” on November 23, the same day Thanksgiving is celebrated this year, Reynolds and Smart collaborated to create an advertisement titled "Just Friendsgiving." Viewers have the opportunity to witness the current status of the characters' relationship.

Advertising 225

Advertising Shopping Retail Marketing Marketing 225

Tokinomo

NOVEMBER 23, 2023

Unlock the secrets of Point of Purchase (POP) displays in our comprehensive guide. From the basics to best practices, delve into everything you need to know about POP displays and how they impact the world of retail marketing.

Retail Marketing 130

Retail Marketing Marketing Advertising 130

Tokinomo

NOVEMBER 22, 2023

Point of purchase (POP) is a common term used in retail. In this complete guide, you will discover more about POP marketing and POP innovation. We’ll share the definition of the term, examples of POP campaigns, and tips and tricks that will help you implement your campaigns.

Marketing 230

Marketing Advertising Retail Marketing 230

Tokinomo

NOVEMBER 20, 2023

Campaign corner Too cool. Cat owners are aware that their beloved feline companions can exude an air of indifference—sometimes even to the point of being frustratingly nonchalant. These discerning kitties show no leniency, especially when it comes to the clichéd holiday customs that tend to evoke cringes from humans. Fortunately, the TEMPTATIONS™ brand is helping cat-owning households, enabling them to create lasting, enjoyable moments during the festive season in their new commercial.

Shopping 207

Shopping Retail Marketing Marketing 207

Tokinomo

NOVEMBER 14, 2023

Ready to deep dive into the world of POS (point-of-sale) displays? In our comprehensive article, we’ll share everything you need to know about POS displays. From the basics to real-life examples of POS campaigns, you will find out more about these displays.

Point of Sale 234

Point of Sale Advertising Marketing 234

Tokinomo

NOVEMBER 13, 2023

Campaign corner Must be. Jameson Irish Whiskey, renowned for its exceptionally smooth taste and belonging to a widely recognized family, introduces its latest worldwide campaign titled " Must be a Jameson." Narrated by Irish actor Cillian Murphy and directed by the two-time Oscar-nominated writer-director Bryan Buckley, the campaign celebrates the enduring qualities that have distinguished the brand since its establishment in 1780—perpetually welcoming and unfailingly smooth.

Returns 218

Returns Consumer Retail Marketing Marketing 218

Tokinomo

NOVEMBER 6, 2023

Campaign corner Pantalones. Matthew McConaughey and his spouse, Camila, introduced their latest collection of alcoholic beverages, Pantalones Tequila. The inaugural advertisement for Pantalones Tequila showcases the married couple embarking on a pants-free motorcycle ride across a scenic agave plant field. Another visual in the promotional campaign presents the pair in relaxed attire, standing before a Pantalones Tequila-branded crimson backdrop.

Advertising 247

Advertising Promotions Marketing 247

Tokinomo

NOVEMBER 1, 2023

In the retail world, making sure your operations run smoothly is crucial for success. This article is your guide to the best strategies for optimizing retail operations.

Retail Marketing 242

Retail Marketing Shopping Marketing 242

Tokinomo

OCTOBER 30, 2023

Campaign corner Show them that you care. Cesar’s new commercial shows that there are different ways to show your pet that you care. Maybe making them your ring bearer is not the best idea.The wedding was delayed as the Westie terrier, entrusted with the rings, buried one on the beach. The groom, in his white tuxedo, searched with a metal detector. Despite a hopeful discovery of an old car part, a narrator suggested showing love to your furry friend through Cesar Canine Cuisine dog food.

Shopping 200

Shopping Marketing 200

Tokinomo

OCTOBER 24, 2023

2024 is just a few weeks away. Since it’s almost time for next year's budgeting, we’ve prepared a list of top retail and shopper marketing events and conferences to attend in 2024.

Marketing 234

Marketing Retail Trends 234

Tokinomo

OCTOBER 23, 2023

Campaign scoop Is it a commercial? Leslie David Baker and Phyllis Smith, former co-stars from The Office, share a casual moment while enjoying a bowl of Honey Nut Cheerios. During their snack, they are visited by BuzzBee, the mascot for Cheerios. BuzzBee is concerned that he might have missed his opportunity to promote the cereal's health benefits in a commercial.

Shopping 197

Shopping Promotions Marketing 197

Tokinomo

OCTOBER 18, 2023

Retail is an ever-evolving industry and 2024 promises to bring a new wave of changes and trends that will reshape the way businesses operate. While these trends might manifest differently across various markets, they share common elements that impact retail globally. In this article, we will delve into five key retail trends for 2024, and more importantly, we will explore the strategies and actions manufacturers, suppliers, and retailers should consider to harness these trends for their benefit.

Retail Trends 264

Retail Trends Marketing Retail Marketing 264

Tokinomo

OCTOBER 16, 2023

Campaign corner This changes everything. Two months following the initiation of its marketing campaign focused on farmers and health, the prominent alternative meat company Beyond Meat is intensifying its emphasis on the health benefits of its products through the introduction of its latest " This Changes Everything " campaign. This move comes a few months after receiving certification from the American Heart Association for the heart-healthy attributes of its Beyond Steak product.

Marketing 204

Marketing 204

Tokinomo

OCTOBER 10, 2023

The role of advertising and marketing has undergone a big transformation in retail. Traditional methods of reaching consumers have given way to innovative strategies that capitalize on the convergence of physical and digital retail environments. At the forefront of this evolution are Retail Media Networks, a dynamic and influential force shaping the way brands connect with their audiences.

Advertising 216

Advertising Marketing Consumer ATS 216

Tokinomo

OCTOBER 9, 2023

Campaign corner Halloween candy. Halloween is celebrated by trick-or-treating enthusiasts, talented bakers who create deliciously eerie cakes, and those who indulge in thrilling horror movie marathons. M&M's is joining in on the Halloween festivities, paying tribute to this spooky time and all the fun tricks and sweet treats it brings, with the iconic M&M's characters by their side.

Grocer 224

Grocer Marketing 224

Tokinomo

OCTOBER 3, 2023

Shrinkflation is a real problem and consumers are getting worried. Actually, recent studies show that 64% of customers are concerned about this “trend”. In this article, we are going to focus on shrinkflation. You will discover what it is, its impact, and how retailers should be fighting against it.

Consumer 203

Consumer Customer Experience Retail Trends 203

Tokinomo

OCTOBER 2, 2023

Campaign corner 90’s icons. Little Spoon, known for reimagining children's food with healthier options, has launched a new line catering to “older kids”. This lineup includes nutritious on-the-go lunches and snacks, free from artificial ingredients. To celebrate, Little Spoon has teamed up with 90s child stars like Melissa Joan Hart, Jaleel White, and James Van Der Beek for a special launch video.

Retail Marketing 222

Retail Marketing Marketing 222

Tokinomo

SEPTEMBER 29, 2023

The retail tech world is buzzing with excitement, and for a good reason! Tokinomo, the trailblazers of retail marketing technology, had its moment in the spotlight at the Progresiv ReTech & Digital event held on September 14. At ReTech & Digital, you can delve into the latest trends and insights in the business landscape, exhibit and promote innovative technologies, solutions, and products, and, most importantly, uncover what brings added value to retail, both now and in the near future.

Promotions 130

Promotions Retail Marketing Marketing ATS 130

Tokinomo

SEPTEMBER 26, 2023

The rise of private-label brands in the retail industry has been a significant and ongoing trend over the past couple of decades. Private-label brands, also known as store brands, house brands, or own brands, are products that are developed and sold exclusively by a particular retailer under their own brand name.

Marketing 219

Marketing Retail Marketing 219

Tokinomo

SEPTEMBER 25, 2023

Campaign corner Playfulness. Oreo’s newest commercial shows us what it means to be playful. While "I Love It" by Icona Pop fills the air, a young girl flashes a playful smile before joining her father inside an elevator. With a mischievous twinkle in her eye, she merrily presses all the elevator buttons, prompting her dad to offer apologies to a fellow passenger.

Marketing 237

Marketing 237

Tokinomo

SEPTEMBER 20, 2023

We’ve talked about Millennials and Gen Z , but what about the youngest generation? In this article, we are going to focus on Gen Alpha. We will talk about the characteristics of this generation and how retailers and brands can change to adapt to the new shoppers.

Consumer 217

Consumer Retail Trends 217

Tokinomo

SEPTEMBER 18, 2023

Campaign corner Dog owners understand. When a dog snores loudly, its owner willingly gives up valuable bed space to ensure their furry friend enjoys a peaceful slumber. This may appear unconventional to some, but Jinx understands that true dog enthusiasts can relate. The pet company proudly presents its eco-friendly salmon dog food, guaranteeing it as the ideal selection for genuine dog lovers.

Marketing 224

Marketing 224

Tokinomo

SEPTEMBER 12, 2023

Did you know that a new study from HubSpot showed that 55% of US and UK consumers mentioned that their brand loyalty is declining? During these challenging times, how can retailers and brands increase customer satisfaction and loyalty?

Consumer 215

Consumer Retail Trends 215

Tokinomo

SEPTEMBER 11, 2023

Campaign corner FUNdemental textbooks. Kraft Heinz is addressing parents' concerns about their children's return to school after summer by launching FUNdamental Textbooks , which infuse playfulness and excitement into learning through engaging lessons tied to their popular brands like Jell-O and Kraft Mac & Cheese. Parents can claim these books for free on the website, and for each book claimed, Kraft Heinz will donate $10 to the nonprofit organization First Book, aiming to provide quality e

Returns 211

Returns Marketing 211

Tokinomo

SEPTEMBER 5, 2023

The retail industry is constantly changing. Due to various external factors such as rising inflation or the COVID pandemic, customers are expecting much more from brands and retailers. To make sure that you are ahead of the curve, we’ve prepared a list with the most important shopper marketing and experience statistics you need to know.

Marketing 221

Marketing Retail Trends 221

Tokinomo

SEPTEMBER 4, 2023

Campaign corner Fansville. With the start of season 6 of 'Fansville,' numerous college football enthusiasts are depicted in a state of turmoil due to the transformative shifts in the sport they hold dear. To address these uncertainties, Dr Pepper promotes its range of beverages as a means to discover 'fanswers' – solutions to these inquiries – offering a sense of familiarity and consistency amid the changes.

Shopping 199

Shopping Promotions Marketing 199