This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When you walk into the supermarket, what makes you choose a bottle of pasta sauce over another one? Or a box of cereal over another brand? It's not just the price—it's the marketing. Marketing is how brands convince us that their pasta sauce tastes better, or that their cereal is healthier than all the others.
Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.
We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.
Supermarket chain Hy-Vee is continuing to build out its retail media network, RedMedia , through a new partnership with in-store retail media solution Grocery TV. In addition to brand advertising, Hy-Vee also will be able to manage its own in-store messaging through Grocery TV’s content management system.
RFMN is a retail media and ad tech company that specializes in providing solutions to independent grocers, mid- to large-scale chain supermarkets and convenience stores. This collaboration empowers local grocers to enhance their in-store advertising with real-time promotions and elevate engagement with customers and CPG partners.
Image courtesy Lidl In partnership with advertising and design agency MONO , the grocer has developed a new look that is now on display across in-store signage, online videos, billboards and more. We’re putting the ‘super’ in supermarket (make that The Super-EST Market). in a statement. Buckle up, because Lidl U.S.
This summer, Albertsons Media Collective will deploy in-store digital display networks in stores located in two regions that are key for the supermarket giant.
It uses advertising inventory, including a retailers owned channels, such as online and in-store. In Australia, Coles and Woolies are the leaders in the space, offering suppliers a vast suite of options to target consumers email, web, social, and every sort of in-store advertising you can think of.
Chinese ecommerce giant JD.com has test launched a UK grocery supermarket website, called Joybuy. “With global annual turnover of in excess of $157bn last year- we are coming to the UK.
The 570 -store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platforms Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacarts ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands.
This approach proved successful in the mid-20th century and by 1960, grocery chains and supermarkets accounted for 70% of retail food sales. Although promotional dollars and considerations are a key source of revenue for todays supermarkets, the industry has become too reliant upon this old way of doing business. But thats changing.
Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.
Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.
Trust leads to sales This shift towards wanting to be served ad content from already trusted brands calls for a greater cross-channel approach to shopper engagement, which means retailers should consider a blend of 1st party and 3rd party channels within their advertising strategies to deliver increased interaction, conversion and sales.
Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Choice is looking for the real deal Supermarkets are where Australians feel cost-of-living pressures the most, and food inflation is far from a myth.
The ACCC has alleged that the two supermarkets offered certain products at a regular price for at least 180 days before increasing the price of the product by at least 15 per cent for a relatively short period of time – later placing those products on their ‘Prices Dropped’ or ‘Down Down’ programs.
The main goal they are trying to achieve is tapping into their own wealth of first-party data to deliver targeted advertisements across online and in-store shopping. Take for example Stop & Shop, a popular supermarket chain in the Eastern U.S. But how are grocers actually bridging the online with the offline?
Supermarket chain Hy-Vee has invested heavily in its digital transformation over the last two years — and its latest adoption of digital shelf tags and post-purchase offers powered by its retail media network are designed to further improve the omnichannel grocery shopping experience. to further enrich its online media experience.
Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. The rise of consumer cross-shopping is top of mind for supermarkets as they strategise how to remain competitive. “We
Tesco revealed it has installed its 1,800th in-store advertising screen, up from around 400 screens in March this year, as it ramps up its retail media arm. The supermarket can show animated content and visuals on the screens, which can be used to support in-store campaigns and product launches.
Co-op has said convenience retail media is up to four times more impactful than campaigns found in larger supermarkets. The study also assessed viewability and opportunities to see, indicating instances where advertisements could have been seen without direct focus.
Platform Zero, a digital platform that links supermarkets with small businesses as a means to deal with food waste and provide cost of living relief, has emerged as the winner of the 2023 Kickstarter Challenge organised by the Accelerator for Enterprising Women.
Iceland has updated its slogan “That’s why mums go to Iceland” to highlight that people other than mothers shop in the supermarket. Despite the updated strapline, the supermarket’s new adverts will continue its tradition of featuring famous mums, with its latest showing TV personality Josie Gibson. .
The supermarket ad circular is an age-old marketing tool, albeit one that frequently ends up in the recycling bin. To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. In the U.S.
Some UK supermarkets are “blatantly disregarding” rules aimed at tackling childhood obesity by placing restrictions on where products high in fat, salt or sugar (HFSS) can be placed. This shows that regulation can help make the healthy choice the easy choice for everyone,” she said. “It
The department will be responsible for all elements of the retailers retail media, including screens, online advertising and traditional PoS across Iceland and Food Warehouse. The supermarket chain has already rolled out digital screens in some of its newer format stores but has yet to introduce them to the majority of its store estate.
As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.
Discount supermarket Aldi is making a push into convenience with the opening this week of a Corner Store concept in North Sydney. The new store layout is designed to support smaller-basket, convenience-driven purchases, in contrast to the traditional big-box Aldi supermarket typically frequented by consumers for larger shopping trips.
The grocer’s platform was built in-house by the supermarket chain and Nectar360 alongside partner brands and agencies. The supermarket chain said it will harness customer insights and AI to deliver audience insights, media planning and activation, optimisation and measurement into one single portal.
Sainsburys has had its complaint against a Tesco ad, which claimed its Clubcard points are worth more than its rivals Nectar card points, rejected by the advertising watchdog. The supermarket added that it had since amended the advert to add further clarification.
The UKs second-largest supermarket said it expects retail underlying operating profit for 2025/26 to come in at around 1bn slightly down from the 1.036bn it delivered in the year to March 1 and below analysts expectations of 1.08bn. increase in annual profit.
Warm weather and household buying ahead of summer holidays accelerated sales growth at UK supermarkets this month, although Asda continued to struggle, fresh data shows. Sales at the supermarket fell 6.4% Across all supermarkets, visits to stores increased 2.7% and it lost 1.3 percentage points of market share over the year.
Supermarket chain Sainsbury’s is expanding its partnership with Nectar360 and Clear Channel UK by bringing its Sainsbury’s Live network to stores across the UK. The retailer plans to more than double the number of screens in its stores, from 320 to more than 800.
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns.
Gander, a new mobile app designed to help Australian shoppers and supermarkets tackle the issue of food waste, launched in Australia earlier this month. The issue isn’t just exacerbated by customers tossing their scraps, but from supermarkets rejecting oddly shaped fruits and vegetables as well.
Hy-Vee is prioritizing this growth area through a strategic partnership with Samsung that allows the supermarket chain to bring dynamic ads and content into stores, as well as through a robust network of Samsung Connected TVs and Direct Out-of-Home (OOH) advertising channels. “Hy-Vee,
The government has written to Sainsbury’s and Morrisons urging them to stop “advertising and promoting” heated tobacco products, which it says is illegal. “All tobacco products are harmful to health.”
Here are some examples covering the spectrum of diversification, from a continuist perspective to more disruptive cases: In July 2021, John Lewis revealed plans to become a private landlord by building 10,000 new homes over the next 10 years on land currently used as car parks and above Waitrose supermarkets across the UK.
Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip. However, in an era of ad innovation, advertisers have to be prepared to fail upwards. Are online more of a weekly stock-up trip, and the trip to the store more for when they forgot eggs or need some specific ingredient?
Australian supermarket Woolworths has planned to phase out its 15 cent plastic bags in Western Australia by next month, ahead of the state’s incoming bag ban this July. The change will be communicated via signage, radio, print advertising and email alerts to raise awareness and encourage patrons to bring their own reusable bags.
Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.
Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. Trust issues Scammers are adopting new technology, such as artificial intelligence, and more elaborate methods to steal from online shoppers, with copycat sites and advertisements difficult to distinguish from the real deal.
“They are less likely to watch traditional TV (if at all), listen to radio stations or arguably see out-of-home advertising, due to the amount of time they spend engaged with the digital realm through screens,” he said. ” Thriving categories. ” Thriving categories. . ” Thriving categories.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content