Retail TouchPoints

JULY 24, 2023

of these emails being spam, 36% of which are from marketing and advertising initiatives. To break through all this noise, retailers must rely on personalization. Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more.

Marketing 246

Marketing Retail Marketing Advertising Promotions 246

Inside Retail

MARCH 9, 2025

The retail marketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead.

Marketing 130

Marketing Advertising Outdoor Returns 130

Retail TouchPoints

APRIL 2, 2024

For marketers and advertisers, especially those who work for retail brands, TV guarantees brand awareness. The ability to broadcast a big message to a large, tuned-in audience has kept major retail advertisers coming back to the table for seconds (and thirds, and fourths) for the better part of a century.

Advertising 269

Advertising Marketing Returns Retail Marketing 269

Retail Focus

DECEMBER 12, 2024

Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retail market trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.

Marketing 264

Marketing Fashion Retail Marketing Management 264

Retail TouchPoints

APRIL 18, 2024

. “Independent retailers are under increasing pressure to deliver high-quality digital connections and personalized experiences to their customers in today’s competitive retail market,” said Sean Turner, Chief Innovation Officer and Co-founder of Swiftly in a statement. billion in retail sales.

Grocer 264

Grocer Advertising Promotions Point of Sale 264

Retail TouchPoints

DECEMBER 16, 2022

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online.

Merchant Services 321

Merchant Services Advertising Customer Experience Shipping 321

Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Indeed, retail is one of the least consolidated industries in the U.S. Even in the marketplace segment, Amazon isn’t a monopoly.

Advertising 289

Advertising Fulfillment Customer Experience Marketing 289

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

NOVEMBER 17, 2021

marketers report being very reliant on third-party cookies in digital advertising, the reality is here: cookies are going away. However, even amidst significant disruptions like data deprecation, advertising continues to perform well in today’s world, specifically in the luxury retail sector. While 80% of U.S.

Advertising 264

Advertising Marketing Consumer Returns 264

Inside Retail

APRIL 22, 2021

According to one recent survey from ShipStation, 66% of consumers prefer contactless returns. These and other trends are pushing many retailers to innovate on the fulfilment front. And in every area, from marketing to selling to fulfilling, benchmarking will be key. Fulfilment of the future. And now’s the time to get ahead.

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

365 Retail

JUNE 28, 2022

Opti-channel marketing shows a brand or retailer how a shopper responds to specific media channels so it is able to improve its focus on ad spending across those that deliver the best return on investment (ROI). With the growth of Retail Media networks, this is becoming more and more accessible for brands.

Retail Marketing 98

Retail Marketing Marketing Advertising Consumer 98

Retail TouchPoints

JULY 31, 2020

The good news is that many digital retail marketers are successfully operating with agility. retailers, revenue across shopping and paid search campaigns grew 26% year-over-year in April, while return on ad spend (ROAS) improved 33%. What was once predictable is now actively in motion. Learn From: Automotive.

Beauty and Health 253

Beauty and Health Marketing Sporting Goods Advertising 253

Retail TouchPoints

JANUARY 28, 2022

One silver lining though all of this has been the emergence of zero-party data in retail’s marketing arsenal. Sabina Klein is VP – Retail Marketing at Jun Group , where she leads shopper marketing sales and strategy.

Kiosk 278

Kiosk Outdoor Checkout Marketing 278

Inside Retail

SEPTEMBER 3, 2024

Retailers are integrating AI with bricks-and-mortar shops and online platforms to give the shopping experience a remarkable transformation, enhancing both customer satisfaction and operational efficiency. Targeted advertising: You can use data to target promotions effectively, enhancing campaign ROI.

Loss Prevention 245

Loss Prevention Checkout Shrinkage Supply Chain Management 245

Retail TouchPoints

NOVEMBER 21, 2023

The NRF reported that 122 million people visited retail stores over Thanksgiving weekend last year, a 17% YoY increase during this five-day period. This is a promising sign, as Forbes found that not only has in-store shopping returned to pre-pandemic norms, but ecommerce also grew at the same time. billion online!

Shopping 278

Shopping Consumer Specialty Retailers Department Stores 278

Retail TouchPoints

JANUARY 28, 2021

The consumer buying behaviors retail marketers all once knew to be true experienced a seismic shift. The question now is: what do these new “pandemic personas” look like, and how can retail marketers cater to their new needs to set benchmarks for a successful 2021? Newly-Online Nelly.

Consumer 264

Consumer Marketing Retail Marketing Shipping 264

Retail TouchPoints

DECEMBER 1, 2023

Our Editor’s Perspectives columns offer insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. Remember the Black Fridays of yore? Frenzied masses lined up in the cold, then a stampeding rush to be the first to get at the discount TVs?

Shopping 289

Shopping Advertising Consumer Accounting 289

Small Biz Trends

JUNE 17, 2025

Focusing on optimal customer experience fosters customer loyalty, promotes higher retention rates, and enhances your business’s competitive edge in the retail market. Each phase shapes consumer perception and can impact your retail success. Implement easy checkout processes, flexible payment options, and clear return policies.

Customer Experience 70

Customer Experience Payment Services Checkout Returns 70

Retail TouchPoints

MAY 3, 2022

Retail marketers should create posts that look to the future, rather than the past or present, in order to make the most of this. We went to market saying ‘TikToks, not ads,’ and we’re doing that and it’s working. The key for making the most of marketing on these platforms?

Marketing 287

Marketing Consumer Advertising Social Commerce 287

Retail Gazette

NOVEMBER 3, 2024

Greggs has teamed up with celebrity chef and cookbook author Nigella Lawson to star in its first-ever Christmas advertising campaign. Lawson said: “As a longtime fan of Greggs, and especially their sausage rolls, I’m thrilled to be collaborating with them to celebrate the return of the iconic Christmas menu.”

Advertising 105

Advertising Returns Promotions ATS 105

Rain Pros

AUGUST 17, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Rain Pros

MAY 1, 2023

The marketing tools and advertising strategies you employ make or break your business. Regardless of your retail niche, you need and deserve the best high-tech marketing tools. Enter retail marketing tools. Effective tools do more than merely make customers aware of your retail business.

Retail Marketing 52

Retail Marketing Payment Services Marketing Advertising 52

Inside Retail

FEBRUARY 19, 2024

The campaign entitled ‘Got You Looking’ created by Dentsu and Love Media is a master brand approach, maybe even a masterclass, in retail marketing featuring bold images and videos. Ben Coulson, chief creative officer at Dentsu Creative, said, “We invoked the first law of advertising with this one, get noticed.

Marketing 130

Marketing Fashion Returns Shopping 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Retail Marketing Statistics.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Trax Retail

AUGUST 23, 2023

Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals and putting the right measurement tools in place, the marketing team charts progress based on goal forecasting and benchmark achievement over time.

Retail Marketing 40

Retail Marketing Marketing Advertising Shopping 40

Retail TouchPoints

JULY 2, 2021

Whilst shoppers have been able to engage with virtual experiences for the past year, shifts online have raised the bar around convenience as shoppers return back to stores. – Claire Waugh, VP, LEGO Retail Marketing Group, LEGO Group, from the session: LEGO, Tailored Brands and PepsiCo on the New Connected Economy. “In

Merchant Services 200

Merchant Services Customer Experience Marketing Consumer 200

Retail Gazette

NOVEMBER 23, 2023

The retail media trend represents a shift far bigger than media; it encompasses a profound transformation in the retail landscape. This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. What does the future hold?

Advertising 69

Advertising Marketing Marketing Spend Accounting 69

CJ Retail Solutions

AUGUST 5, 2024

Retailers can increase sales and decrease excess inventory by carefully selecting product assortments, placing products optimally, and designing eye-catching displays. These strategies will help them maximize return on investment. Making the Most of Chances. Data-Supported Decision Making.

Visual Merchandising 52

Visual Merchandising Marketing Promotions Target Market 52

Retail Next

MARCH 10, 2020

Here’s a brief overview of major social media platforms, including their major demographics and what retail niches they work best for. There are plenty more not mentioned here, but these are the most popular for retail marketing. Print Advertising. Final Words.

Marketing 64

Marketing Accounting Advertising Jewelry 64

365 Retail

SEPTEMBER 1, 2024

Enhancing Marketing Strategies with Big Data Big Data is transforming retail marketing strategy. Big Data lets stores build more focused, targeted marketing efforts that appeal to their audience and increase conversion rates by offering thorough understanding of consumer behaviour and preferences.

Target Market 52

Target Market Consumer Advertising Returns 52

Retail Next

FEBRUARY 26, 2020

Another advantage of using emails instead of paper for advertising is that customer behavior is much easier to track. This can help you see just how well your advertisements work at bringing people into your store. You can see who opened your email, how long they read it, and whether they clicked on any of the links inside.

Marketing 52

Marketing Advertising Shipping Returns 52

Retail Next

OCTOBER 15, 2019

If video isn’t already a part of your retail marketing strategy, your business is losing an opportunity to be seen (and remembered) by a growing and diverse audience. Let’s review five ways you can use video to help improve your retail business. Improve Customer Service . So, it’s important to keep them satisfied and informed.

Marketing 59

Marketing Jewelry Shopping Promotions 59

365 Retail

AUGUST 17, 2022

consumers who want suggested products and services based on their preferences in return for their loyalty, according to Cheetah Digital’s 2022 Consumer Trends Index , learning more about them is time well spent. The days of retailers blasting one single, generic message to their entire database are, hopefully, a thing of the past. .

Payment Services 59

Payment Services Customer Retention Consumer Customer Experience 59

Shopper Motion

DECEMBER 29, 2022

Audience segmentation is a crucial aspect of retail media networks, as it allows retailers to tailor their marketing and advertising efforts to specific groups of consumers. Benefits of audience segmentation in retail media networks. Improved ROI on marketing efforts.

Store Layout 52

Store Layout Target Market Advertising Beauty and Health 52

Shopper Motion

DECEMBER 29, 2022

In today’s Retail Media Landscape, digital marketing might seem the way to go. For example, retailers can use QR codes or unique URLs to track the effectiveness of print advertisements. Additionally, track foot traffic at experiential marketing events using beacons or other location-tracking technology. . . . .

Store Layout 52

Store Layout Advertising Marketing Promotions 52

Shopper Intelligence

MAY 26, 2022

Three things you need to understand to improve return on shopper investment. If shopper marketing is to deliver a return on investment it has to change the process that would otherwise be taking place – the default. We can “advertise” on the route a shopper takes from entrance to our category.

Marketing 52

Marketing Supermarket Returns Planning 52