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The Top 5 Retail Remix Episodes of 2023

Retail TouchPoints

Over three -plus years, I have had the honor of speaking with industry pros who have rich backgrounds in tech, marketing and advertising, operations, finance and so much more. With the rise of retail media, he saw a unique opportunity to bring the robust, data-driven creative of digital advertising to the physical environment.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Rather than creating one ad for many, now we create many ads for all.” Some people were experts, but we were all proficient.

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront. The solution will be rolled out in all Save Mart and Lucky stores, allowing customers to order items via Caper Carts and receive notifications when their orders are ready.

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Francisco Market: A Cisco Retail Story

Cisco Retail

The setting is Francisco Market, a fictitious marketplace that illustrates Cisco’s use cases and solutions in retail. Outside the market. Anne pulls into the parking lot and receives a message from Francisco Market offering her a free cup of premium roast coffee. Entering the market. Inside the market.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Big-box retailers enabled Ulta, Sephora and Petco to solidify their positioning in the market via access to new customers that hadn’t been exposed to their product offering before, as well as the increased convenience of buying multiple categories of items in one shopping trip. However, not all customers behave the same.

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QuickChek Rolls Out Tiered Loyalty Program With Emphasis On Repeat Visits

Retail TouchPoints

QuickChek , a convenience store operator with 160 locations in New Jersey and New York, has launched the QuickChek Rewards loyalty program. The system is part of the QC Mobile App, which was launched earlier this year and is powered by Paytronix Systems.

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