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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

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5 Ways to Improve Customer Experience and Increase Conversion Rates

V Count

Demographic Analysis can be used to create targeted advertisements based on the gender and age groups of your customers. This can further improve your customers’ interaction within the store, leading to more sales and a higher conversion rate. Long queues and a complicated store layout will lose you a lot of customers.

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Vasos extolled for accomplishments

Mass Relators

In 1983, Vasos was a recent graduate from Western Carolina University, having earned his degree in marketing. At his mother’s request, he applied to a local newspaper advertisement for Eckerd Corp.’s where he led the operations teams and later served as a merchant. In 2001, Vasos joined Longs Drug Stores Corp.