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Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

This can be particularly beneficial for retail businesses that have multiple brands or products, or seek to apply common metrics and models to disparate marketing or sales channels, or stages of an order lifecycle or customer journey. It is useful for optimizing store layout, staffing and marketing.

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Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

While the report primarily focuses on how AI can optimize store layouts and marketing strategies, there is an underlying message on data security. The report discusses how digital solutions like AI and machine learning not only enhance operational efficiency but also fortify cybersecurity measures.

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How Vans Transformed its Visual Merchandising with ‘Digital-First’ Processes

Retail TouchPoints

But as retailers continued to employ digital tools and platforms to support their remote workforce, they also saw new benefits that had a tangible impact on business results, including faster time to market and improved cross-functional alignment. A Process Reset, Powered by Partnership.

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It’s Time for Retailers and CPG Companies to do a Post-Pandemic Process Checkup

Retail TouchPoints

For example, with the growth of omnichannel orders, retail employees have needed to pick and pack items at the store level. She’s been a marketer in the technology space for about a decade. Lindsey Peters is Retail and Consumer Goods Industry Lead at Celonis.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

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Walking the Line: How a Post-Pandemic Retail Hybrid Might Make the Best of Both Worlds

Retail TouchPoints

And while no one knows for sure how those months will play out, there are a number of trends in the market and in observed consumer behavior that can help retailers make the most of their virtual and physical spaces. A Look at the Market. The in-store experience remains a crucial part of consumer expectations.