Remove Marketing Remove Promotions Remove Store Layout Remove Store Operations
article thumbnail

Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

article thumbnail

Business Intelligence: The Untapped Potential of Foot Traffic Analysis

Wiser

It allows you to analyze peak shopping times, assess the effectiveness of your marketing campaigns, and understand how customers move within your store. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Using Prebuilt Data Models? You Should Be

Retail TouchPoints

Different departments can collaborate more easily and work toward a common understanding of the data, promoting better decision-making. Here are just a few examples: Marketing Attribution model: This model helps in determining which marketing channels and campaigns are driving the most traffic and revenue.

article thumbnail

How to Effectively Monitor Planogram Compliance

Wiser

Common Issues With Planogram Compliance One issue that brands often see when it comes to planogram compliance is inconsistent implementation across various store locations. There’s often a lag between the time a planogram is created and when it’s implemented in-store.

article thumbnail

Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

As we edge closer to 2024, this phygital wave is being propelled by a raft of emerging technologies that promise to redefine the contours of retail operations, marketing strategies and customer engagement paradigms. Here, we delve deeper into some of the key technologies already steering this change.

Consumer 147
article thumbnail

5 Lessons Online Merchandisers Can Learn From Leading Brick-and-Mortar Retailers

Retail TouchPoints

When it comes to online merchandising, there are plenty of subtle but effective in-store tactics that can be difficult to replicate. Mannequins, store layout and even music are all curated to express your brand identity and drive a unique customer experience. . Think of video as your digital store’s mannequin. .

Checkout 195
article thumbnail

To Experience the Future of Retail, You’ll Want to Go to the Store

Retail TouchPoints

A flat-pack furniture retailer’s maze-like store layout shows customers how their products work in different settings and gives them the chance to touch and try out items. Giving customers sustainable in-store options for repairing and recycling products nurtures loyalty. Offer a playground for immersive experimentation.