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Instacart’s Long-Awaited IPO Values Company at $10 Billion

Retail TouchPoints

The market for tech company IPOs has been quiet since December 2021 due to the combination of inflation and rising interest rates, which have led investors to reduce their risk and caused price drops in internet and software stocks, according to CNBC. The share price jumped in the IPO’s debut to $42 , according to the Wall Street Journal.

ATS 213
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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Save Mart Embraces Retail Media, Smart Carts with Expanded Instacart Partnership

Retail TouchPoints

Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront. The solution will be rolled out in all Save Mart and Lucky stores, allowing customers to order items via Caper Carts and receive notifications when their orders are ready.

Grocer 246
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Francisco Market: A Cisco Retail Story

Cisco Retail

The setting is Francisco Market, a fictitious marketplace that illustrates Cisco’s use cases and solutions in retail. Outside the market. Anne pulls into the parking lot and receives a message from Francisco Market offering her a free cup of premium roast coffee. Entering the market. Inside the market.

Marketing 118
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7 Stories that Shaped 2023 — and What They Foretell for 2024

Retail TouchPoints

Which is why this year (and likely next year as well), the focus for resale operators , and the retailers that employ their services, was on tightening up operations as much as expanding them. Media and Advertising Became More Contextual (and Measurable) Marketing teams are feeling more pressure to perform.

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Post-COVID Shopping Center Strategies: ‘Digital Districts’ and Landlord-Tenant Collaboration

Retail TouchPoints

While digital sales skyrocketed in 2020, the similarly large spike in store-based fulfillment showed that stores are still a vital part of the equation. The digital natives benefit from a curated location tailored to their audience, while the mall can advertise a slate of cutting-edge concepts.

Shopping 238
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising.