Retail TouchPoints

JUNE 24, 2020

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. Data has been the core currency of advertising for some time, but mass messaging has still been the norm. That’s why advertising has not fundamentally changed. the consumer. the consumer. Effective Personalization Is Within Reach.

Advertising 149

Advertising Consumer Fulfillment Management 149

Retail TouchPoints

MARCH 7, 2024

Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. This acquisition doubles down on our belief in the off-price market, and its importance to building our business, improving our margin profile and growing our customer file,” said Lemonis in a statement.

Planning 244

Planning Home Furnishings Jewelry Fulfillment 244

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. But the advertising industry moves fast.

Payment Services 282

Payment Services Advertising Customer Experience Consumer 282

Rangeme

JULY 24, 2023

In an uber-competitive market, standing out is more crucial than ever for the success of your consumer packaged goods (CPG) brand. In this first in what will be a series of blogs, we will be taking you on a step-by-step journey on how to leverage the power of strategic branding, marketing, and advertising to influence retail buyers.

Marketing 98

Marketing Advertising Promotions Consumer 98

Retail TouchPoints

AUGUST 22, 2023

Gauge the breadth of marketing and advertising services available: All marketplaces, both mass and niche, have different retail media and advertising offerings. Understand the unique operating model of each option: “Each marketplace has its own policies (e.g.

Advertising 208

Advertising Fulfillment Consumer Promotions 208

Retail TouchPoints

SEPTEMBER 26, 2023

Don’t oversell products if you don’t have the supply to fulfill orders. Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos.

Advertising 249

Advertising Fulfillment Shipping Returns 249

Retail TouchPoints

SEPTEMBER 29, 2023

With our Editor’s Perspectives column, you’ll get insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. There are plenty of other ways sellers can get their goods to market. Indeed, retail is one of the least consolidated industries in the U.S.

Advertising 261

Advertising Fulfillment Customer Experience Marketing 261

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

Fulfillment 245

Fulfillment Social Commerce Customer Retention Consumer 245

Mass Relators

AUGUST 19, 2021

Walmart’s advertising business was a bright spot in the retailer’s strong second-quarter earnings report. advertising sales in the 13 weeks to July 31. In rebranding the unit, the company said it expects Walmart Connect to become one of the top-10 advertising platforms in the United States over five years. BENTONVILLE, Ark.

Advertising 52

Advertising Fulfillment Customer Experience Marketing 52

Retail TouchPoints

JANUARY 12, 2023

Formulate your strategy after researching which platform options you want to leverage, what your competitors are doing on the channel, determine your optimal price point and how you plan to fulfill orders. Manufacturer’s Suggested Retail Pricing (MSRP) and Minimum Advertised Pricing (MAP) aren’t enforced by Amazon.

Fulfillment 252

Fulfillment Advertising Accounting Planning 252

Inside Retail

APRIL 22, 2021

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. Fulfilment of the future. Direct-to-consumer selling. Which categories are growing the fastest?

Fulfillment 299

Fulfillment Beauty and Health Advertising Accounting 299

Retail TouchPoints

JUNE 25, 2021

The pledge includes plans to increase all forms of spending across the entire company, from sourcing to supply chain to marketing. Bes t Buy has committed to spending at least $1.2 billion with Black, Indigenous and people of color (BIPOC) and diverse businesses by 2025.

Marketing 163

Marketing Fulfillment Advertising Planning 163

Inside Retail

OCTOBER 12, 2022

Earlier this month, Inside FMCG launched the second annual Making it in Marketing report, in collaboration with Adobe, where we detailed a few of our favourite marketing campaigns from the past year and spoke to the people that made them happen. If there’s one brand many marketers could stand to learn a lesson from, it’s Oatly.

Marketing 130

Marketing Outdoor Returns Fulfillment 130

Inside Retail

JULY 5, 2022

Amazon’s charge into the Australian market continues at pace with revenues doubling and a massive investment in infrastructure. Forecasts suggest that over the coming years Amazon is set to grab significant e-commerce market share in the Australian market. . Is your fulfilment process improving the customer experience or not?

Fulfillment 130

Fulfillment Advertising Shipping Returns 130

Retail TouchPoints

AUGUST 18, 2021

Walmart also noted that its advertising business was strong globally, with sales nearly doubling in the U.S. The high-margin nature of advertising provides a powerful foundation that may help Walmart solidify its lead in low-margin areas like grocery. Sam’s Club comparable sales increased 7.7% , while ecommerce sales grew 27% YoY.

Grocer 278

Grocer Advertising Fulfillment Shopping 278

Retail TouchPoints

JULY 26, 2021

Building an online presence starts with a well-designed website supported by an effective digital marketing plan. Digital Marketing. While you are no doubt familiar with brand marketing, online customer acquisition is a whole different animal. Fulfillment and Returns. Web Design & Development. Building a Tech Stack.

Wholesale 275

Wholesale Payment Services Fulfillment Returns 275

Retail TouchPoints

SEPTEMBER 26, 2023

Amazon’s market power originates online, but it wields that power along every Main Street in America. Countless companies, producing and selling everything from books to apparel, prescriptions to electronics, and so much more, must submit to Amazon’s bullying and extortion, or lose access to the online market.”

Advertising 237

Advertising Fulfillment Customer Experience Apparel 237

Inside Retail

SEPTEMBER 27, 2022

It’s changed how we think about going to market, and how important our [physical] retail channel is when we’re trying to attract new customers,” Conti said. Being prepared for this is critical during sales events, as a customer frustrated by an order not being fulfilled is unlikely to just switch channels – they’ll likely switch brands.

Payment Services 320

Payment Services Fulfillment Advertising Inventory Management 320

Retail TouchPoints

AUGUST 31, 2022

While recent market trends have led many consumers online, in-person retail remains the bedrock of the global economy. Keeping that in mind, let’s think about how location data empowers CPGs to better understand their audience, choose the best retail partners, advertise smartly and scale globally.

Location 265

Location Advertising Promotions Point of Sale 265

Retail TouchPoints

JANUARY 24, 2023

What should advertisers be aware of when investing in this format? Come Q3, each month was increasingly negative for paid search spending by the biggest advertisers through the biggest agencies. These shifts mean shoppable ads are perfectly positioned to meet the moment for both consumers and advertisers.

Advertising 228

Advertising Social Commerce Consumer Fulfillment 228

Retail TouchPoints

DECEMBER 5, 2022

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.

Shopping 173

Shopping Advertising Fulfillment Telecommunications 173

Inside Retail

NOVEMBER 14, 2023

The two kitchenware stores fulfilled 25,000 orders per month at peak during the pandemic. The e-commerce solution is designed to optimise advertising and inventory management for e-commerce businesses, and the Everten Group seeks to develop this into a SaaS product after the sale of its kitchenware stores.

Inventory Management 130

Inventory Management Fulfillment Advertising Management 130

Retail TouchPoints

APRIL 27, 2023

Streaming service Roku has partnered with Instacart to bring together viewership data and purchasing insights, allowing marketers to measure whether “streamers” are buying products on Instacart after seeing ads on the Roku platform. Instacart Ads allow CPG brands to connect directly with consumers online at the point of purchase.

Advertising 207

Advertising Consumer Marketing Returns 207

Retail Gazette

MAY 1, 2024

In his nine years at Amazon , Edwards has fulfilled a variety of other key roles including global head of agency planning and insight and head of emerging ad products. He joins from Pinterest where he was most recently a lead client partner for emerging clients.

Advertising 92

Advertising Fulfillment Planning Marketing 92

Small Biz Trends

JULY 26, 2022

And social media marketing has become an indispensable tool for leveraging products and services. With the advent of influencer marketing driven by the advent of social media personalities, brands and businesses are more than ever looking for influencers to help them connect with customers. What are Influencer Marketing Agencies?

Marketing 98

Marketing Payment Services Management Advertising 98

Retail TouchPoints

JULY 7, 2023

There have been a lot of stories about DTC brands hitting the skids, some even filing for bankruptcy, and I think a lot of that is driven by intense marketing costs and low ROI,” said Julian Reis, Founder and CEO of SuperOrdinary in an interview with Retail TouchPoints. This allows us to] create a top-tier experience for the customer.

Advertising 229

Advertising Consumer Marketing Checkout 229

Inside Retail

JULY 19, 2021

To tap into the region’s used car market, which trades over US$55 billion worth of automobiles annually, online platforms need to build on new features to aid online shoppers in making their purchasing decisions. For example, marketing is a driver which helps us reach different channels.

Marketing 130

Marketing Fulfillment Advertising Promotions 130

Retail TouchPoints

MAY 3, 2024

Save Mart also will upgrade to Instacart’s Storefront Pro in order to add advertising to its ecommerce storefront. The California-based grocer will roll out Caper Carts, Instacart’s AI-powered smart carts, and FoodStorm, an order management system designed to power the retailer’s food service and catering experiences.

Grocer 228

Grocer Advertising Management Consumer 228

Retail TouchPoints

JULY 19, 2021

The premise and experience is called “SmartCommerce” — and it’s powered by connected devices and packaging that activate digital media and advertising moments across the entire product lifecycle — from the warehouse to a customer’s shopping cart. Transforming the Advertising Mix.

Advertising 298

Advertising Consumer Customer Retention Fulfillment 298

Cisco Retail

FEBRUARY 11, 2022

The setting is Francisco Market, a fictitious marketplace that illustrates Cisco’s use cases and solutions in retail. Outside the market. Anne pulls into the parking lot and receives a message from Francisco Market offering her a free cup of premium roast coffee. Entering the market. Inside the market.

Marketing 117

Marketing Checkout Kiosk Store Operations 117

Small Biz Trends

OCTOBER 21, 2021

A niche market can be defined as a subgroup of a larger market that has its own unique identity, needs, and, preferences making it stand out from the overall market. Niche marketing entails channeling marketing efforts towards first identifying a particular type of clientele and their particular needs.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Retail TouchPoints

FEBRUARY 28, 2022

Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television. The story can be unique to your brand and can guide shoppers in an arc from indecision or curiosity through an emotionally fulfilling experience.

Fulfillment 262

Fulfillment Jewelry Advertising Department Stores 262

Retail TouchPoints

OCTOBER 7, 2022

Like many other publications, The Indy (as it’s known by readers) has been working with brands and retailers for years through affiliate marketing relationships, primarily on its reviews section IndyBest. Social Commerce Meets Affiliate Marketing. Then the merchant takes over for fulfillment, logistics and so on.”.

Merchant Services 247

Merchant Services Checkout ATS Fulfillment 247

Retail TouchPoints

FEBRUARY 2, 2024

Rufus isn’t Amazon’s first application of gen AI technology, and as Mehta and Chilimbi pointed out, more general AI technology has been used expansively by the company for over 25 years to power product recommendations, hone the path of products in fulfillment centers, enable cashierless technology and develop the Alexa assistant.

Shopping 231

Shopping Advertising Customer Experience Apparel 231

Retail TouchPoints

OCTOBER 14, 2022

based fulfillment centers in a bid to directly challenge ecommerce giants like Amazon and Shopify. We are excited to see how brands continue to connect and create more cultural moments with the TikTok community using our diverse set of advertising tools.”. Facilitating Connections Between Brands and Creators. UK, Canada and Australia.);

Advertising 278

Advertising Fulfillment Returns Shopping 278

Retail TouchPoints

JULY 28, 2023

Digital advertising is designed around ecommerce; all ad platforms are built ‘ecom first.’ There are plenty of direct and hidden factors that influence profitability, and for media buying they can drastically change the ROI of your marketing investment. Most marketing teams are aware of this — few are able to act on it.

Returns 197

Returns Advertising Marketing Accounting 197

Retail TouchPoints

MAY 18, 2023

The brand previously relied on disparate tools and software to support distinct functions, and there was little connection between its core accounting software and additional data created by operations, marketing and other teams. We can see how geo-localized marketing initiatives boost sales in specific geographies within the U.S.

Planning 244

Planning Accounting Wholesale Consumer 244