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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. The home improvement retailer also announced additional senior leadership promotions.

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Hy-Vee Bolsters Retail Media Strategy with Digital Signage, Dynamic Content

Retail TouchPoints

Brand marketing teams will now be able reach customers via Samsung Connected TVs, Direct Out-of-Home (OOH) advertising and now, in-store displays. Hy-Vee is implementing Samsung Ads to support its retail media strategy.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

One of the most notable ways was a change in the brand’s advertising philosophy: “The days of producing that one, perfect ad are essentially over, especially as it relates to performance marketing,” said Preis. Rather than creating one ad for many, now we create many ads for all.” Some people were experts, but we were all proficient.

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Unlocking Retail Growth: The Power of Network Analytics for Strategic Insights

Retail TouchPoints

This capability enables retailers to understand their current operations, anticipate future trends and adapt strategies accordingly, ensuring they remain agile and responsive to the ever-changing market demands. Furthermore, understanding customer interaction with merchandise helps tailor personalized marketing strategies.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Certain demographics may be more or less receptive to different types of images or advertisements.

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Ad Exec: What Really Went Wrong at Bed Bath & Beyond

Retail TouchPoints

That’s the observation of Ellis Verdi, Founder and President of advertising agency DeVito/Verdi. They promoted value on home goods, and consumers also thought “They probably have the stuff I want.” Verdi: In its early days, advertising was anathema to BB&B. RTP: What were, or became, the retailer’s weak points?

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Six Principles for Redefining Retail with Responsible AI

Retail TouchPoints

This could include scenarios like the use of AI in targeted advertising, ensuring that algorithms don’t reinforce stereotypes or invade customer privacy. Training should cover the importance of diverse datasets in preventing AI bias, particularly in product recommendations and marketing strategies.