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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. Maximizing that combination of factors can be accomplished at checkout, as long as it’s not stripped of all its goodness.

Checkout 224
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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Having grown up as internet natives, Gen Z is said to be more desensitized to traditional advertising. One BigCommerce merchant saw conversion rates jump from 52.9%

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Francisco Market: A Cisco Retail Story

Cisco Retail

The setting is Francisco Market, a fictitious marketplace that illustrates Cisco’s use cases and solutions in retail. Outside the market. Anne pulls into the parking lot and receives a message from Francisco Market offering her a free cup of premium roast coffee. Entering the market. Inside the market.

Marketing 107
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QuickChek Rolls Out Tiered Loyalty Program With Emphasis On Repeat Visits

Retail TouchPoints

QuickChek , a convenience store operator with 160 locations in New Jersey and New York, has launched the QuickChek Rewards loyalty program. At checkout, QuickChek Rewards members can scan the barcode within the app to earn perks on food and beverages.

Checkout 176
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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

Today’s consumers might browse products online and then feel, try and buy them in physical stores. Conversely, they might spot an item in a store, compare prices on their smartphone, and choose either to take it to the checkout or order it online for home delivery.

Consumer 147
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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

On the same day, Devora Rogers of market research consultancy Alter Agents shares results from the firm’s new study, including the depths of shopper “promiscuity” as customer loyalty fades and consumers constantly examine new options. Another layer of the marketplace conversation is new media and advertising offerings.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

In this exclusive Q&A, Riley talks about how and why the demographic is shifting, and how LUXIE is pivoting its marketing and merchandising strategy to attract and retain that older demographic. RTP: What have been some of your most successful marketing strategies? Having an AI strategy within marketing is critical.

Checkout 185