Retail TouchPoints

FEBRUARY 4, 2022

For the first time the tech giant broke out revenue from its advertising business (more than $31 billion in 2021 — see, you’re impressed) and announced that it will be raising the annual fee for its Prime subscription for the first time since 2018, from $119 a year to $139 a year. All About the Advertising. Since 2018 in the U.S.,

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Inside Retail

JUNE 17, 2025

Trying to find suppliers at every level of the production chain, choosing the most ecologically and socially oriented. We buy the PET directly from them at 3.5 Veja has always used ships for transport, avoiding airplanes since 2005. It’s also the product that has the highest advertising costs. times the market price.

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Retail TouchPoints

JANUARY 22, 2025

Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally. On the ground, in the air, over water theyll know the best and most reliable ways to ship. Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach.

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Inside Retail

JANUARY 6, 2025

billion in sales revenue (across cloud, advertising and marketplace sales) in calendar year 2023, up from $2.63 Among Amazon shoppers in the UK, 70 per cent now shop there at least once a month, while 17 per cent use the online marketplace weekly. Amazon announced it posted over $3.1 billion in 2022. million customers, reaching 7.9

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Retail TouchPoints

MAY 27, 2025

And while Walmart still holds the crown as the worlds largest retailer in terms of revenue, over the last three decades Amazon has given Walmart a real run for its money, and as a result, prompted a notable series of innovations at the older company ( Walmart Marketplace , Walmart Connect , Walmart Fulfillment Services , to name just a few).

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Retail TouchPoints

FEBRUARY 6, 2025

Distance and concerns like shipping complexity become an afterthought, and platforms are increasingly setting a high bar for reputable merchants that can fulfill products in a timely manner. Prior to Airwallex, Chiu led strategic growth and product partnerships at Pinterest and Spotify.

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Retail TouchPoints

SEPTEMBER 18, 2023

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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Retail TouchPoints

DECEMBER 9, 2024

Imagine scrolling through your feed and stumbling upon a slick advertisement showcasing a stylish, ostensibly high-end product a high-performance vacuum, perhaps, or a stylish doormat. And while fast shipping remains important, its no longer a chief differentiator.

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Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

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Retail TouchPoints

SEPTEMBER 22, 2022

Sam’s Club will develop a design studio at its Bentonville, Ark. The retailer recently partnered with ecommerce advertising platform Pacvue to align brands that advertise on its website with the appropriate ecommerce customers during the right times.

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Inside Retail

FEBRUARY 16, 2025

Moreover, customers compliment Supres wide range of payment and flexible shipping options and authority to leave deliveries. However, Osthus said that Humii found an inconsistency as the company advertises free shipping on first orders over $30, its checkout requires spending at least $50.

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Retail TouchPoints

DECEMBER 8, 2023

CTV’s flexibility, accessibility and pricing make it a better deal for consumers, and its advanced advertising capabilities make it better for brands. As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential.

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Retail TouchPoints

DECEMBER 16, 2022

But as ecommerce has become a more prominent contributor to retailers’ bottom lines, and the cost of doing business online gets more expensive (think rising shipping costs and increasing returns), the mere existence of an ecommerce operation is no longer enough — retailers now have to find a way to make money online. It’s an emergency.

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Retail TouchPoints

MARCH 17, 2025

Demand is typically the most important piece of input that goes into the operations of a company, said Rupal Deshmukh, a Partner in the Strategic Operations practice at Kearney in an interview with Retail TouchPoints. The consumer gets better service at potentially lower costs, the company gets more efficiency and profit.

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Retail TouchPoints

DECEMBER 8, 2021

In light of well-publicized shipping delays and inventory shortages, they may find some empty shelves. adults revealed that, while expectations around delivery and shipping are split, concern has begun to rise. But what are Panic Saturday shoppers likely to find when they show up this December 18?

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Retail TouchPoints

FEBRUARY 13, 2025

Consider, for example, a drugstore chain that has a new OTC drug coming to market in time for allergy season, and the products release is tied to a national advertising campaign. Speed to market matters, and native AI systems can upload data at scale and validate it to ensure accuracy, all in near-real time.

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Inside Retail

AUGUST 10, 2022

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.

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Retail TouchPoints

APRIL 8, 2022

“Google’s broader company mission is to make the world’s information available and useful for everybody,” said Matt Madrigal, VP and General Manager of Merchant Shopping at Google in an interview with Retail TouchPoints. Bottom line: more traffic = better results for advertisers. These include: Inventory Tracking tool.

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Retail TouchPoints

SEPTEMBER 26, 2023

Advertising 101 Advertising strategies should be aligned with inventory levels and sales strategies. It is not possible to have a good sales strategy without a solid advertising strategy and vice versa, but oftentimes these teams operate in silos. Perform your advertising research now. What still needs to ship?

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Retail TouchPoints

AUGUST 13, 2021

As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. The company sees itself sitting squarely in the center of the pack, catering primarily to mid-size businesses with $1 to $50 million in online revenue.

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Retail TouchPoints

JULY 10, 2020

Shoppers making online purchases in new categories are valuable targets, but the search advertising space was growing increasingly crowded even before the pandemic caused a surge in online shopping, according to Sidecar’s 2020 Benchmarks Report: Google Ads in Retail. The key to beating Amazon is winning where you can.

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Retail Focus

FEBRUARY 6, 2025

Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust. By consolidating these systemsoften via cloud-based platformscompanies can offer accurate click-and-collect services, same-day shipping, and personalised product recommendations.

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Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. ” It’s All About the Money, Which in Ecommerce Means Advertising.

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Retail TouchPoints

OCTOBER 11, 2021

The Michaels Marketplace will be invite-only and aimed at “high-volume sellers of components, tools or craft materials,” according to an announcement on the company’s website. The retailer also is currently seeking third-party solution providers in areas including payment processors, order management and shipping and fulfillment.

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Retail TouchPoints

OCTOBER 21, 2021

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. That’s a drop in the bucket compared to Amazon’s 1.7

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Retail TouchPoints

MARCH 29, 2023

Kohl’s Marketplace is broadening our product offering online to capture incremental sales opportunities , and Kohl’s Media Network is leveraging our digital platform and site traffic to partner with more of our key brands and capture more advertising dollars,” Kingsbury said on the call.

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Inside Retail

APRIL 23, 2023

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key. Firstly, it reduces the decision-making around how much to bid.

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Retail TouchPoints

JUNE 9, 2021

Private label, especially in profit-challenged categories, gives Amazon an opportunity to design the products for ecommerce success in everything from designing optimal packaging, minimizing shipping weight and addressing feedback in product design. Design for online…or at least, make the best use of the data available to you.

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Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

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Inside Retail

JULY 5, 2024

At its height, Australia’s largest online bookseller, Booktopia, had a $2.4 But even at its peak, in the 2022 financial year, Booktopia was still unprofitable. It moved into a larger warehouse in 2014 and by 2018, it was shipping 30,000 parcels per day. million turnover, 5 million customers, and sold a book “every 3.9

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Retail TouchPoints

NOVEMBER 17, 2020

Even more has been written about the backend challenges of multichannel fulfillment for digital retailers at crunch time — how to know what’s available at which store, how to best align inventory to meet projections, and more…. Don’t advertise what you don’t have: Align holiday advertising with inventory. The Bottom Line.

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Retail TouchPoints

FEBRUARY 12, 2024

And in today’s day and age, shopping online has never been easier — with targeted ads, free shipping, free returns, stores built into Instagram or TikTok, logins saved on your browser and payment information saved on your devices. Krishna Vishnubhotla is VP of Product Strategy at Zimperium.

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Retail TouchPoints

JULY 18, 2024

“The electronics, apparel and furniture categories make up nearly half of ecommerce spend but have seen low-single-digit growth in the first half of 2024,” said Vivek Pandya, Lead Analyst at Adobe Digital Insights. “It’s

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Retail TouchPoints

JANUARY 12, 2023

Let’s take a look at a few of these. Become an Amazon darling and you have a good shot at getting displayed in the Buy Box, but brands need to ensure resellers aren’t getting in your way by properly using Brand Registry and aggressive reseller abatement. Neatness counts at Amazon. Best Practices for Selling on Amazon.

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Retail TouchPoints

NOVEMBER 5, 2021

Over the last 20 years of holiday shipping, we’ve seen how the most successful online retailers prepare for a stellar holiday selling season. Social media advertising and how to leverage it. With inflation eating away at pay, the long-term savings of growing your own food can be justified. There are more than 3.6

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Retail TouchPoints

JULY 1, 2022

During events that often resemble entertainment awards shows, celebrities and influencers pitch products at steep discounts, which are then snapped up by eager consumers. So let’s look at a few ways marketers can get around this: New fintech. That is in turn producing more confident consumers at the point of purchase.

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Retail TouchPoints

AUGUST 29, 2024

The global economy is still full of risk, although inflation has leveled off,” said Rob Garf, VP and General Manager of Consumer Goods at Salesforce at a briefing earlier this week. Consumers cite value as their top reason for using these apps, at 58% , far outstripping the second-most-popular reason, fast shipping, at 28%.

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