Inside Retail

DECEMBER 9, 2024

One minor downside is that The Iconics chatbot struggles to answer whether return labels can be printed at the post office, and the returns policy doesnt clarify this either. She noted that while most retailers advertise five business days for a refund on their website, the reality looks different.

Returns 278

Returns ATS Drop-Shipping Department Stores 278

Retail TouchPoints

MARCH 13, 2025

AD Retail Media , the retail media arm of East Coast grocery retail group Ahold Delhaize USA , is enhancing the way shoppers engage with products at the point of purchase through a range of new in-store advertising solutions. Ahold retail banners include Food Lion, Hannaford, Giant Food, The Giant Company and Stop & Shop.

Advertising 147

Advertising Kiosk Promotions Customer Experience 147

Retail TouchPoints

JANUARY 31, 2025

At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand a distillation of its promise and the experience it aims to create for shoppers and associates alike. Krans is even thinking about how Macys can go beyond digital tech to create contextual and engaging advertising moments.

Visual Merchandising 299

Visual Merchandising Advertising Beauty and Health Marketing 299

Retail TouchPoints

MARCH 27, 2025

Best Buy Ads , the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Currently, Social+ is available exclusively through Best Buy Ads and will include Meta s Facebook and Instagram at launch. The RMN plans to expand to other platforms in the future.

Advertising 147

Advertising Returns Planning Shopping 147

Retail TouchPoints

OCTOBER 15, 2024

The collapse of the traditional marketing funnel was a central theme of this year’s Advertising Week New York (AWNY), which brought thousands of executives from across the industry landscape to New York City for four days of sessions exploring the convergence of marketing, advertising, media and culture.

Marketing 295

Marketing Advertising Consumer Location 295

Retail TouchPoints

NOVEMBER 20, 2024

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. digital advertising spend in 2024, according to eMarketer. In fact, it will make up the vast majority — over 91% — of the current U.S.

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Advertising Marketing Accounting Consumer 278

Retail TouchPoints

OCTOBER 24, 2024

Now, brand and advertising partners — even those not sold by Ulta Beauty — will be able to deliver relevant offers and messages to customers at the bottom of the marketing funnel. Key non-endemic advertising partners include DoorDash , Hulu and PayPal.

Beauty and Health 278

Beauty and Health Advertising Marketing ATS 278

Retail TouchPoints

OCTOBER 2, 2024

At its annual advertiser summit this week, Pinterest presented a pin-worthy pitch to marketers — that the platform has grown its audience and improved advertising performance without sacrificing its feel-good vibe. Two years ago [when Ready joined the company], we began a new era at Pinterest,” Ready said. “We’ve

Advertising 290

Advertising Marketing Shopping Returns 290

Inside Retail

MARCH 11, 2025

The digitalisation of media has seen advertising budgets diverted towards social media campaigns and search engine marketing in Australia, 70 per cent of digital advertising spend goes to Meta and Google. However, the increased use of artificial intelligence (AI) in advertising could have a negative effect.

Advertising 237

Advertising Marketing Consumer Returns 237

Retail TouchPoints

NOVEMBER 21, 2024

Building Flexibility in Forecasting for Variable Advertising Costs TV advertising is still the most common form of advertising in the U.S., For example, let’s look at NBC’s Sunday Night Football, the top-ranked show in primetime for 13 years straight. Advertising was already likely to be up 5.6% The list continues.

Advertising 274

Advertising Finance Shipping Planning 274

Retail TouchPoints

DECEMBER 6, 2024

To capitalize on the nearly $1 billion USD spend predicted by the National Retail Federation , with nearly one-fifth of annual retail sales occurring between November and December, brands need to break through the clutter with the right message, for the right customer, at the right time.

Advertising 289

Advertising Sporting Goods Marketing Accounting 289

Retail TouchPoints

FEBRUARY 28, 2024

Out-of-home (OOH) advertising has played an integral role in the media mix for decades due to its influence and impact. adults have noticed an OOH ad within a one-month period and 78% of these consumers took some sort of action after, according to research from Morning Consult and the Out of Home Advertising Association of America (OAAA).

Advertising 319

Advertising Promotions Consumer Marketing 319

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

Advertising 277

Advertising Point of Sale Marketing Management 277

Retail TouchPoints

OCTOBER 29, 2024

However, the rising cost of customer acquisition via digital advertising – up 50% over the past two years – is forcing brands to explore new strategies. A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. In the U.S., In the U.S.,

Advertising 290

Advertising Consumer Accounting Marketing 290

Retail TouchPoints

APRIL 24, 2025

Each new media network comes to the table with a ready-made slate of advertising customers in the form of the companies they already serve through their core business, but each is also challenged to make the case for what differentiates them from the growing commerce media crowd brands only have so many ad dollars to go around, after all.

Merchant Services 147

Merchant Services Advertising ATS Payment Services 147

Retail TouchPoints

OCTOBER 14, 2024

(From left to right) Palmar Haasch of Business Insider moderates a session with Webtoon Entertainment’s Alessandra Ferreri, Chris Mathieu and Megan Weales at Advertising Week NY. At AWNY, Webtoon executives shared tips for brands looking to create meaningful connections with young, passionate consumers.

Advertising 278

Advertising Consumer Marketing Management 278

Retail TouchPoints

JANUARY 7, 2025

Moreover, what they find valuable from a retail or product perspective can depend both on the product category or their mindset at a specific point of time. Question 4: “What media adjacencies can we tap into to optimize marketing and advertising experiences? Now I know if someone watches the ad if they bought an item.

Advertising 278

Advertising Merchant Services Loss Prevention Consumer 278

Retail TouchPoints

DECEMBER 18, 2024

Bell Media is always looking for new and innovative ways to strengthen connections and create an interactive viewing experience for our large and loyal audience, said Stewart Johnston, SVP of Content and Sales at Bell Media in a statement. The partnership also will help Bell Media diversify its advertising offerings.

Advertising 255

Advertising Fashion Consumer Shopping 255

Retail TouchPoints

OCTOBER 11, 2024

We’re seeing vision AI support across all parts of the retail business, including back of house, in-store advertising and media, store checkout and curbside pickup. What’s Catching a Shoppers Eye In-store advertisements and displays are a prime example of how vision AI can be used in stores.

Advertising 295

Advertising Drop-Shipping Checkout Supermarket 295

Retail TouchPoints

FEBRUARY 7, 2025

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

Advertising 243

Advertising Supermarket Customer Experience Management 243

Retail TouchPoints

NOVEMBER 15, 2024

“Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels,” said Evan Hovorka, VP of Product and Innovation for Alberstons Media Collective at the CTV Ad Days Summit.

Advertising 277

Advertising Management ATS Marketing 277

Retail TouchPoints

DECEMBER 19, 2024

The superior performance of commerce media inventory has propelled it into the fastest-growing advertising segment, with McKinsey predicting it will surpass $100 billion in revenue as soon as 2026. Just a glance at the rise of retail media, for example, proves how this branch of ad inventory sets new standards for performance.

Advertising 255

Advertising Marketing Consumer ATS 255

Retail TouchPoints

DECEMBER 17, 2024

This lengthened proposal and wedding planning lifecycle has brides spending more time researching, planning and curating their dream day, creating a prime audience for advertisers that Davids Bridal is now uniquely positioned to serve.

Advertising 246

Advertising Planning Finance Consumer 246

Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it.

Advertising 287

Advertising Planning Consumer Jewelry 287

Retail TouchPoints

DECEMBER 4, 2024

You can’t advertise your way out of a pricing problem. They were pouring dollars into advertising on Amazon but, despite their influx of ad dollars, topline sales didn’t seem to budge. Their advertising just wasn’t moving the needle on Amazon and they were struggling to understand why their success in DTC wasn’t translating to Amazon.

Advertising 278

Advertising Promotions Marketing Returns 278

Retail TouchPoints

JANUARY 21, 2025

WHSmith North America (WHSNA) has partnered with commerce media solution SMG to launch a travel-focused in-store retail media network (RMN) that will connect brands with shoppers at the retailers more than 347 airport, rail station and resort-based locations across the U.S. and Canada.

Planning 299

Planning Advertising Location Marketing 299

Retail TouchPoints

JANUARY 7, 2025

Through the integration, these brands will now feature non-endemic advertising across their sites and mobile apps. With a growing media network comprised of over 100 million annual transactions, we aim to maximize revenue opportunities for partners, increase conversion rates for advertisers and build more meaningful experiences for consumers.

Advertising 275

Advertising Customer Experience Consumer ATS 275

Retail TouchPoints

JUNE 3, 2025

Thats because TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, particularly via TikTok Shop and its livestreaming capabilities. When it comes to product and service discovery, users were first quickly migrating to Google , and then to Amazon , and now its TikTok.

Marketing 165

Marketing ATS Consumer Advertising 165

Retail TouchPoints

JUNE 18, 2025

Over the past few years, retail media has become one of the fastest-growing channels in digital advertising, with over 250 retail media networks (RMNs) currently in operation, not to mention the countless travel platforms, food delivery apps and rideshare services that fall under the umbrella of commerce media.

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Inside Retail

JUNE 17, 2025

Trying to find suppliers at every level of the production chain, choosing the most ecologically and socially oriented. We buy the PET directly from them at 3.5 IR : When did Veja first make the commitment to spend nothing on advertising and how have you maintained that while successfully scaling the brand? SK: We love sneakers.

Advertising 223

Advertising Fashion Marketing Shipping 223

Inside Retail

NOVEMBER 26, 2024

per cent, followed by the UK at 7.6 In October, the Federal Court ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. Aggregated sales are from wholly-owned, majority-owned, and independent franchised complexes across various countries.

Finance 264

Finance Advertising Marketing ATS 264

Retail TouchPoints

DECEMBER 3, 2024

The holidays at NBCUniversal are one of the most highly anticipated times of year for fans and brands with iconic programming that engages viewers of all ages,” said Karen Kovacs, President of Advertising and Partnership at NBCUniversal in a statement.

Advertising 278

Advertising Shopping ATS Marketing 278

Retail TouchPoints

DECEMBER 12, 2024

Grocery TV will now power more than 10,000 screens at Hy-Vees 400+ retail locations across the Midwest, reaching shoppers at key store touch points including the entrance, checkout, service departments, aisles and endcaps. The partnership will go live in February 2025.

Checkout 276

Checkout Supermarket Advertising Management 276

Inside Retail

NOVEMBER 6, 2024

The groups joined hands to launch the campaign aimed at combatting alarming levels of abuse, violence and the use of weapons against workers, which include retail staff, security officers, and cleaners. SCCA members are running the campaign advertisements for free across more than 300 shopping centres and 3500 digital screens.

Advertising 246

Advertising Shopping ATS Marketing 246

Retail TouchPoints

OCTOBER 25, 2024

A retail media network is an advertising network owned by a retailer that enables marketers to purchase advertising across all of the digital assets owned by the retailer. But will creators be impactful in marketing an FMCG product purchased weekly at the supermarket? He has been in digital marketing for 20 years.

Shopping 289

Shopping Supermarket Advertising Consumer 289

Inside Retail

JUNE 17, 2025

The Australian Competition & Consumer Commission (ACCC) alleged that the company’s practice of stating products would only be available at sale prices for a limited time was not actually implemented. This act of false advertising, acknowledged by the company, also relates to its subsidiary, Bettzeit Southeast Asia.

Promotions 208

Promotions Advertising Accessories Consumer 208

Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

Payment Services 264

Payment Services Advertising Consumer Marketing 264