Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. The more the ASONTV marketer spends, the higher the eventual retail sales should be.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 278

Marketing Marketing Spend Advertising Management 278

365 Retail

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 96

Consumer Advertising Marketing Spend Returns 96

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298

Marketing Promotions Advertising Comparison Shopping 298

Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 312

Marketing Returns Advertising Marketing Spend 312

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. Now, other hot-button issues are adding fuel to the data-transparency fire. But a separate survey from Motive.co

Marketing 279

Marketing Advertising Consumer Customer Retention 279

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

JANUARY 22, 2024

I like to joke and say that we specialize in the areas of poo, periods, pee and snot,” said Andy Ford, Global Head of Product Design at Kimberly-Clark in an interview with Retail TouchPoints. Retailers only have so much money to spend on marketing and advertising to drive people to their website.

Consumer 264

Consumer Marketing Spend Marketing Customer Experience 264

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 264

Marketing Advertising Marketing Spend Planning 264

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Kelly has a B.A.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. If you’re on Amazon, Facebook or Google, having this information is extremely valuable to make the best use of your advertising money. “If For Unilever, Dalton looked at purchase frequency over a six-month period to determine this.

Marketing 263

Marketing Beauty and Health Advertising Consumer 263

Retail TouchPoints

JANUARY 5, 2023

National Retail Federation CEO Matthew Shay put it best, saying “Retailers are providing great products and experiences at the right price levels to help stretch household budgets.”. Retailers can deliver the personalized experiences shoppers expect by leveraging the data in their loyalty programs and looking at members’ purchase history.

Merchant Services 290

Merchant Services Promotions Consumer Discount Store 290

Retail TouchPoints

NOVEMBER 24, 2023

A primary question brands are facing right now: How can they gain a competitive edge without drastically increasing their marketing spend? By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition.

Social Commerce 314

Social Commerce Shopping Consumer Marketing 314

Retail Focus

SEPTEMBER 14, 2023

The first is that people are less trusting than they used to be, particularly in governments, institutions and the media, particularly since the pandemic when the public was at its most vulnerable and dependent. The post New ways of earning more consumer trust through advertising appeared first on Retail Focus - Retail Design.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 280

Fulfillment Advertising Shopping Department Stores 280

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 252

Shopping Merchant Services Accessories Drop-Shipping 252

Inside Retail

JUNE 14, 2022

At a time when online acquisition costs are rising and the ability to track shoppers via third-party cookies is diminishing, Cotton On Group is bolstering its data capabilities in order to deliver more personalised content to customers and ultimately improve retention rates. . Personalisation key to retaining customers.

Marketing Spend 130

Marketing Spend Advertising Shopping Marketing 130

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 264

Management Inventory Management Location Shopping 264

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. BoozeBud has reintroduced its contactless delivery service in lockdown-affected areas to support customers following the government’s advice to stay at home. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

AUGUST 13, 2023

Until now, Hanns says, a retailer could have been using the same advertising campaign in stores as it used in television campaigns to encourage them to visit a store, but been unable to assess the performance of each in a way that campaigns could be fine-tuned, or offers added to optimise future promotional strategies and thus sales.

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Indigo 9 Digital

NOVEMBER 16, 2023

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. The eyeglass retailer famously disrupted the market for prescription eyeglasses with a slick website and a try-before-you-buy from home program which captured the hearts of millions of customers.

Consumer 98

Consumer Returns Advertising Marketing 98

Inside Retail

DECEMBER 6, 2022

Part of the spending was aimed at poaching the best talent from other companies. Of particular interest is the so-called ‘take rate’ or the percentage of GTV that accrues to the company in fees and advertising. The share price, which peaked at 392 Rupiah in June last year, was trading at 157 Rupiah at the end of November.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. Here’s a look at some of those initiatives and where Wish is focusing next: 1.

Merchant Services 245

Merchant Services Drop-Shipping Shipping Payment Services 245

Retail TouchPoints

APRIL 20, 2021

For anyone with lingering doubts, Google’s decision earlier this year to withdraw support for third-party cookies on Chrome made it clear that advertisers and businesses must evolve to provide relevant experiences while preserving anonymity. It may seem counterintuitive at first, but true personalization is not about the people.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Small Biz Trends

MAY 9, 2022

Starting with what push ads are and how they work, CPA Marketing With Push Ads explains Cost per action (CPA) marketing and CPA networks and how to pick offers from them. You will learn how to create a push notification advertising campaign at different traffic networks and use a tracking service for them.

Marketing 116

Marketing Promotions Marketing Spend Advertising 116

Retail TouchPoints

APRIL 13, 2021

5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. Retailers, Are You (Socially) Listening?

Consumer 189

Consumer Payment Services Fulfillment Advertising 189

Independent Retailer

OCTOBER 18, 2022

These businesses continue to anticipate future economic obstacles, as 75 percent of respondents report feeling impacted by inflationary pressures and 56 percent expect pressures to last at least a year until summer 2023. The top two areas were prioritizing digital transformation (41%) and digital marketing.

Marketing Spend 85

Marketing Spend Advertising Planning Marketing 85

I Vend

JULY 8, 2021

AI will help retailers to flawlessly manage stock across multiple locations, increasing inventory visibility and contributing to customer experience by ensuring that the right stock is in the right stores at the right time. After a time of massive change, retailers are adapting their strategies for a new retail landscape.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Inside Retail

FEBRUARY 22, 2022

The gold standard of success is becoming a unicorn: a start-up that is privately owned and valued at US$1 billion or more. The old model is pushing out a product to an audience and then building brand loyalty, investing tens of thousands of dollars in traditional advertising campaigns expecting people to buy just because it’s great/new/big.

Marketing Spend 130

Marketing Spend Advertising Marketing Promotions 130

Mass Relators

OCTOBER 10, 2022

Look at how you can strengthen your commercial programs while optimizing marketing spend to increase profitability, market share and ROI over the long haul. At the same time, don’t lose sight of your consumers’ “stress-flation” and make sure you’re meeting them where they are.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

Look at how you can strengthen your commercial programs while optimizing marketing spend to increase profitability, market share and ROI over the long haul. At the same time, don’t lose sight of your consumers’ “stress-flation” and make sure you’re meeting them where they are.

Promotions 52

Promotions Consumer Marketing Spend Advertising 52

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing. Advertising by Retailers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Retail Next

NOVEMBER 21, 2019

Seamless shopping experience” means you have to make sure your customers can buy anything at the same price from any platform you work with, be it your online store, Amazon, or your brick-and-mortar shop. This way, you’ll know exactly where all your assets are at any time. 1. Pricing expectations. In Conclusion.

Shopping 64

Shopping Marketing Outdoor Marketing Spend 64

Shopper Motion

DECEMBER 19, 2022

Shopper data can help retailers understand the preferences and needs of their target market and tailor their marketing efforts accordingly. This can help retailers reach the right customers with the right messages at the right time, increasing the effectiveness of their marketing campaigns. Personalization.

Retail Marketing 52

Retail Marketing Marketing Target Market Customer Experience 52

Small Biz Trends

JUNE 30, 2023

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Geek

MARCH 15, 2024

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.

Fulfillment 105

Fulfillment Drop-Shipping Shipping Advertising 105