Indigo 9 Digital

NOVEMBER 16, 2023

By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5

Consumer 98

Consumer Returns Advertising Marketing 98

Retail TouchPoints

JANUARY 22, 2024

Despite having been around for more than 150 years, Kimberly-Clark doesn’t have a whole lot of name recognition among consumers. I like to joke and say that we specialize in the areas of poo, periods, pee and snot,” said Andy Ford, Global Head of Product Design at Kimberly-Clark in an interview with Retail TouchPoints.

Consumer 253

Consumer Marketing Spend Marketing Customer Experience 253

Retail TouchPoints

JANUARY 18, 2021

ASONTV companies continued to break advertising records throughout the remainder of 2020. Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Ad Spend and Product Popularity. Issues With ‘National’ Ads.

Advertising 299

Advertising Marketing Promotions Consumer 299

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 284

Marketing Promotions Advertising Comparison Shopping 284

Retail TouchPoints

FEBRUARY 19, 2024

Still, I believe that had more to do with the sustained consolidation of ad budgets on the major platforms as marketers reallocated marketing spend in the post-IDFA (identifier for advertisers) and soon, post-cookie world. In the martech ecosystem, publishers continued to feel the pains after the COVID-19 bump.

Marketing 269

Marketing Marketing Spend Advertising Management 269

365 Retail

MAY 31, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 52

Consumer Advertising Marketing Spend Returns 52

Retail TouchPoints

JULY 15, 2022

billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re Then there’s the ever-tightening restrictions on data collection and tracking, making it harder than ever to target and engage consumers via traditional marketing channels.

Advertising 281

Advertising Marketing Spend Marketing Customer Experience 281

Retail TouchPoints

JULY 21, 2022

For years, consumers have known that their behaviors have been tracked. But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers.

Marketing 278

Marketing Advertising Consumer Customer Retention 278

Retail TouchPoints

NOVEMBER 24, 2023

A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming they plan to limit how much they spend. In the world of social media marketing, did a campaign even happen if you don’t track it?

Social Commerce 287

Social Commerce Shopping Consumer Marketing 287

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. 5 Social Advertising Trends for Retailers to Know in 2021: Featuring Under Armour. Listen to the session on demand.

Consumer 142

Consumer Payment Services Fulfillment Advertising 142

Retail TouchPoints

JANUARY 5, 2023

Although there are signs that inflation is easing, higher prices and an uncertain economy continue to impact consumer behavior. Although many customers are “brand loyal,” given the economic environment, stressed consumers nowadays will most often make retailer and product choices with price as the main factor. Today’s Consumer Mindset.

Merchant Services 289

Merchant Services Promotions Consumer Discount Store 289

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277

Marketing Advertising Point of Sale Returns 277

Retail TouchPoints

AUGUST 23, 2022

Shoppers today don’t just want the right products at the right price at the right time. While geographic and demographic segmentation have been core to marketing, psychographic and behavioral segmentation provide greater context into what consumers do and why. How Unilever Harnessed the Power of Microsegments.

Marketing 241

Marketing Beauty and Health Advertising Consumer 241

Retail TouchPoints

FEBRUARY 3, 2021

Looking only at the data for the first two months of 2020, you might have been tempted to declare — and not without good reason — that it was shaping up to be a banner year for brick-and-mortar retailers. By the end of the month, nationwide retail walk-ins were at a paltry 27.1% of the previous year’s figures. Ignoring delivery.

Advertising 246

Advertising Marketing Spend Consumer Shopping 246

Retail TouchPoints

MAY 8, 2023

Here are a few marketing tactics that should cost-effectively support marketing in this challenging year: Turn to a DSP for retargeting – Marketing strategists have proven that it’s at least 5X less expensive to retain an existing user than to bring in a new one.

Marketing 311

Marketing Returns Advertising Marketing Spend 311

Retail Focus

SEPTEMBER 14, 2023

Retailers and brands need to evolve their channel-mix for consumer engagement in an age where trust is harder to earn and keep, says Bernd Bude, CEO of ADvendio. The second is that, in a cut-throat market, there are more companies competing for our trust, and using increasingly sophisticated techniques to earn it.

Advertising 162

Advertising Consumer Marketing Spend Supermarket 162

Retail TouchPoints

SEPTEMBER 20, 2022

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . There are many explanations.

Marketing 263

Marketing Advertising Marketing Spend Planning 263

Retail TouchPoints

MAY 27, 2021

“Ecommerce is accelerating, but it’s not just the same old, same old; marketplaces are actually capturing a disproportionate share of that growth,” said Joe Sawyer, CMO at Mirakl in an interview with Retail TouchPoints. “It’s This is the first in a two-part series looking at the growth of third-party marketplaces.

Fulfillment 238

Fulfillment Advertising Shopping Department Stores 238

Retail TouchPoints

AUGUST 7, 2023

And Wish, which held that top spot back in 2018, has now dropped out of the top 50 completely after having fallen to #35 as of last March. There are other troublesome indicators for the company: Q2 saw declines across the board at Wish. and then made sure everyone knew about it with a spot in advertising’s biggest game, the Super Bowl.

Merchant Services 224

Merchant Services Drop-Shipping Shipping Payment Services 224

Retail TouchPoints

APRIL 20, 2021

Despite the fact that an astonishing 80% of consumers want personalized experiences from retailers, nearly as many (79%) have concerns about data privacy. This relatively sudden and sweeping shift in favor of consumer privacy, while warranted, also creates business challenges. Radical Transparency.

Consumer 264

Consumer Marketing Spend Advertising Location 264

Retail TouchPoints

OCTOBER 3, 2022

As Aisle 24 evolved into a franchise model, the company worked in partnership with Swedish security and surveillance technology firm Axis Communications to adopt a solution that solves many of the security and analytics challenges of remotely operating a cashierless grocery store at all hours.

Management 248

Management Inventory Management Location Shopping 248

Retail TouchPoints

SEPTEMBER 28, 2020

With the coronavirus pandemic forcing businesses to shutter their brick-and-mortar outlets and target customers online to simply stay afloat, many have had to drastically increase their digital marketing spend. However, with the crisis decimating so many companies, most don’t have the funds to do so.

Shopping 206

Shopping Merchant Services Accessories Drop-Shipping 206

Inside Retail

AUGUST 13, 2023

As consumers actively seek out more experiential retail engagement, brands are increasingly looking for ways to integrate digital signage in stores. If you’re talking to someone at the point of sale, they’ve already made their mind up. They’re not just throwing something at customers to see what sticks.”

Point of Sale 130

Point of Sale Promotions Returns Accounting 130

Inside Retail

JUNE 27, 2021

We have found ways to be prepared for rapid increases in throughput,” Luke James, the director of supply chain at BoozeBud, told Inside Retail. BoozeBud has reintroduced its contactless delivery service in lockdown-affected areas to support customers following the government’s advice to stay at home. “We

Drop-Shipping 200

Drop-Shipping Boutique Promotions Returns 200

Inside Retail

DECEMBER 6, 2022

Part of the spending was aimed at poaching the best talent from other companies. Of particular interest is the so-called ‘take rate’ or the percentage of GTV that accrues to the company in fees and advertising. The share price, which peaked at 392 Rupiah in June last year, was trading at 157 Rupiah at the end of November.

Payment Services 130

Payment Services Marketing Spend Advertising Promotions 130

Small Biz Trends

JULY 8, 2021

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. The retail market size is continuously growing.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Mass Relators

OCTOBER 10, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Management 52

Management Promotions Consumer Marketing Spend 52

Mass Relators

SEPTEMBER 26, 2022

I don’t need to tell you that continuing impacts of inflation on retail and consumer shopping behaviors, supply chain disruptions, and ever-increasing profit pressures are already making for an uncertain business climate and highly complex planning season. And we’re dealing with the new, post-pandemic consumer.

Promotions 52

Promotions Consumer Marketing Spend Advertising 52

I Vend

JULY 8, 2021

AI will help retailers to flawlessly manage stock across multiple locations, increasing inventory visibility and contributing to customer experience by ensuring that the right stock is in the right stores at the right time. After a time of massive change, retailers are adapting their strategies for a new retail landscape.

Customer Experience 98

Customer Experience Payment Services Checkout Marketing Spend 98

Retail Geek

MARCH 15, 2024

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.

Fulfillment 106

Fulfillment Drop-Shipping Shipping Advertising 106

Retail Geek

NOVEMBER 20, 2023

” Sean emphasizes the importance of being a direct-to-consumer brand and how Lovesac has found sustained success by focusing on customer acquisition costs and offering a high-quality product. He discusses the concept of direct-to-consumer and shares his thoughts on its significance. Sean, welcome to the show.

Dead-Stock 65

Dead-Stock Shopping Consumer Marketing 65

Small Biz Trends

JUNE 30, 2023

In this article, we offer you everything you need to know about one of the top passive income ideas of 2023 and how to make money with affiliate marketing. What is Affiliate Marketing? Affiliate marketing is a type of advertising in which a firm pays third-party publishers to create traffic or leads to its products and services.

Merchant Services 19

Merchant Services Marketing Payment Services Promotions 19

Retail Geek

AUGUST 1, 2022

Scot: [1:16] I know and Lord of the Rings we got a lot a lot of geekdom kind of happening all at once here. Wildly more up in the air than that and like at the moment first-movers that have tried to do Commerce things in the meadow verse have made more mistakes than not and so I spent a fair amount of time. So yeah so.

Merchant Services 52

Merchant Services Consumer Apparel ATS 52

Inside Retail

NOVEMBER 21, 2022

For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise. At TRA, we don’t just have a finger on the pulse but a stethoscope. At least it does when we can translate possible futures into strategic guidelines.

Marketing 245

Marketing Marketing Spend Consumer Planning 245

Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. “We Cashrewards gives back.

Beauty and Health 130

Beauty and Health Advertising Returns Department Stores 130

Indigo 9 Digital

FEBRUARY 13, 2023

Part of the reason for creating the individual websites which had simple names was that it made it easier for the sites to surface at the top of search engine results. Wayfair operates on a dropship model where it doesn’t own the majority products it sells to consumers. Wayfair uses advertising to buy growth. billion in sales.

Home Furnishings 98

Home Furnishings Advertising Marketing Marketing Spend 98

Retail Gazette

NOVEMBER 23, 2023

This transformation also crucially underscores a much-needed broader shift required across the advertising and media value chain. It helps a retailer establish which tactics are most effective for the FMCG’s marketing spend and their own marketing expenditure and plan for how these work in harmony.

Advertising 69

Advertising Marketing Marketing Spend Accounting 69