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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. In addition, the Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Capitalizing on In-Store Advertising. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. Sai Koppala is the CMO at SheerID.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

.’ This shopper base is made up of consumers who only want to buy at a discount. With more and more shoppers spending time at home due to the pandemic, consumers started to enjoy the convenience of comparing multiple products and prices at a higher rate than before.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Advertising, and information in general, is so ubiquitous now that people are constantly filing it all away in their head. Image courtesy Infillion Which of course raises the question: how can brands make sure they are connecting with consumers at the right time with the right information?

Consumer 299
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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Take a look at what customers are expecting from brands this year. In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. 87% of respondents plan to use a mobile app to shop in 2019.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

If you’re just starting out and try to do all that work without a healthy, profitable business backing you up, you’re at a huge disadvantage. Knowing that, let’s take a look at what we can do things different and be more successful with our business. And at the end of the day I’d have nothing to show for.

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop.

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