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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 298
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Consumer 299
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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. Take a look at what customers are expecting from brands this year. In store shopping is still very prevalent, even with the increasing availability of online retailers. In-Store Preferences.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

Scale up by building out marketing. If you’re just starting out and try to do all that work without a healthy, profitable business backing you up, you’re at a huge disadvantage. That’s because the creation of your marketing machine takes time and money. And at the end of the day I’d have nothing to show for.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

Scale up by building out marketing. If you’re just starting out and try to do all that work without a healthy, profitable business backing you up, you’re at a huge disadvantage. That’s because the creation of your marketing machine takes time and money. And at the end of the day I’d have nothing to show for.

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop.

Shopping 130