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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

New marketing service enables retailers to acquire more online shoppers cheaper. Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. This is how Klarna Comparison Shopping Service works.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Capitalizing on In-Store Advertising.

Marketing 283
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Consumer 297
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New California Legislation will Require Some Retailers to Adopt Gender Neutral Children’s Sections by 2024

Hunton Andrews Kurth

The law, which is the first of its kind in the US, requires that all qualifying retail locations that offer childcare items or children’s toys maintain a gender neutral section or area where a “reasonable selection” of toys and items shall be displayed together, “regardless of whether they have been traditionally marketed for either girls or boys.”.

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

Both in-store and online retail is constantly changing as new trends and technologies are introduced to the market. In store shopping is still very prevalent, even with the increasing availability of online retailers. Comparison shopping is a very popular trend that only appears to be growing. In-Store Preferences.

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Are You Building Your Ecommerce Business Backwards?

Store Growers

Scale up by building out marketing. That’s because the creation of your marketing machine takes time and money. Step 2: Focus on high ROI marketing activities. Last year I created a huge list with every marketing tactic I could think of. Targeted people that had already bought (retention via email marketing).

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Are You Building Your Ecommerce Business Backwards?

Store Growers

Scale up by building out marketing. That’s because the creation of your marketing machine takes time and money. Step 2: Focus on high ROI marketing activities. Last year I created a huge list with every marketing tactic I could think of. Targeted people that had already bought (retention via email marketing).