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Klarna Launches Klarna Comparison Shopping Service across Europe

A1 Retail

Klarna, a global retail bank, payments, and shopping service, today announced the launch of their new Comparison Shopping Service (CSS) in 21 markets. In addition, the Klarna comparison shopping page will provide new opportunities for brands to reach browsing consumers with their products.

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4 Steps Retailers Can Take to Market Themselves in a Recession

Retail TouchPoints

Capitalizing on In-Store Advertising. With inflation spiking, consumers are primed to be more cost conscious — and at risk of walking away without making a sale if the price of an item is higher than expected. This is how zero-party data transforms into a targeted and rewarding shopping experience.

Marketing 288
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Consumer 298
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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

It’s never too early to start preparing for the holiday shopping season, especially this year as brands and retailers are gearing up for ‘Shipageddon’ part two. While the pandemic accelerated ecommerce demand, it also changed the way consumers shop online, increasing the number of ‘frugal shoppers.’

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Shoppers’ In-Store and Online Expectations for 2019

Wiser

To learn more about the changes consumers are looking for in the coming year, Wiser has surveyed over 2,400 of our mobile app users about their 2019 shopping preferences. Take a look at what customers are expecting from brands this year. Comparison shopping is a very popular trend that only appears to be growing.

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What Meta’s move away from Instagram Shopping means for retailers

Inside Retail

The Artist Formerly Known as Facebook has thrown many harpoons at its white whale: transactional commerce. Its cash cow of discovering new products and services has served it well, but it has long looked at getting closer to the transaction in its platform – either by actually completing the transaction or building a social shop.

Shopping 130
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Are You Building Your Ecommerce Business Backwards?

Store Growers

If you’re just starting out and try to do all that work without a healthy, profitable business backing you up, you’re at a huge disadvantage. Knowing that, let’s take a look at what we can do things different and be more successful with our business. And at the end of the day I’d have nothing to show for.