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Back-to-school shoppers avoiding price hikes by reusing supplies, buying cheaper brands

Retail Dive

You can unsubscribe at anytime. To cope with the price hikes, they plan to buy items on sale (38%), purchase items from cheaper brands (29%), comparison shop (29%) and reuse supplies (28%). Dive Insight: As consumers brace for a surge in back-to-school prices, they’re hunting for bargains at promotional events.

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How to Forecast Demand in Retail (2020)

Retalon

Demand is an economics concept that describes the willingness of consumers to purchase a specific product at a specific price. Therefore, demand forecasting is a statistical prediction of the willingness of consumers to purchase specific products, at a specific price, in a specific time frame.