Back-to-school shoppers avoiding price hikes by reusing supplies, buying cheaper brands
Retail Dive
JULY 24, 2025
You can unsubscribe at anytime. To cope with the price hikes, they plan to buy items on sale (38%), purchase items from cheaper brands (29%), comparison shop (29%) and reuse supplies (28%). Dive Insight: As consumers brace for a surge in back-to-school prices, they’re hunting for bargains at promotional events.
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